TALKERS News Notes
Cumulus Media Announces Two New Podcasts from the Rich Eisen Podcast Network. Actor O’Shea
Jackson, Jr. is hosting the new weekly podcast “No-Contest Wrestling” with co-host TJ Jefferson the show combines Jackson’s and Jefferson’s unique takes on sports entertainment by interviewing the biggest stars, going behind the scenes with untold stories from the world of wrestling. The second show is “The Jim Jackson Show,” hosted by two-time All-American and 14-year NBA veteran Jim Jackson. In this show, Jackson covers basketball from the college game to the highest levels of the NBA. Eisen says, “I’ve been in a constant search for new, fresh, thought-provoking, and entertaining voices to add to our growing podcast business, and I’m thrilled to add both O’Shea Jackson, Jr. and Jim Jackson to the roster.”
VSiN Partners with Interstate 15 Agency. VSiN, The Sports Betting Network, announces a strategic partnership with sports and entertainment marketing agency Interstate 15. Following the network being acquired in 2021, VSiN was bought back by Musburger Media and says it is now “poised to further enhance its brand and broaden its reach.” VSiN president and chief business officer Brian Musburger says, “We’re excited to leverage this partnership to enhance VSiN’s brand and further accelerate our growth. With Jason Gastwirth’s vast understanding of entertainment strategy and his relationships in Las Vegas, Jamie Fritz’s connections to sports legends and Greg Cannon’s track record creating, launching and building brands, Interstate 15’s proven expertise will help VSiN tap into the cache and star power that make Las Vegas the entertainment capital of the world.”
WGRT, Port Huron, Michigan Signs with Virtual News Center. Port Huron Family Radio, Inc. station will use daily newscasts anchored by JP bZett. Station GM Marty Dorn says, “We are thrilled to partner with Virtual News Center to bring timely and reliable news updates to our radio station listeners.”
and “Wake N’ Jake” are joining The Dan Patrick Podcast Network, effective immediately. “Jimmy’s Three Things” is hosted by Jimmy “Jomboy” O’Brien (left) and “Wake N’ Jake” is hosted by Jake Storiale (right). Dan Patrick says, “Moments with Jimmy ‘Jomboy’ O’Brien and Jake Storiale are rarely predictable. I love entertainment that surprises and informs, which makes ‘Jimmy’s Three Things’ and ‘Wake N’ Jake’ great additions to my podcast network.”
executives up to date with industry trends, and making it easier for brands to use audio to reach the largest addressable audience of media executives in audio.” iHeartMedia Digital Audio Group CEO Conal Byrne says, “We know that marketers are hot on podcasts with the majority planning on increasing their advertising spend in audio this year. While marketers are spending more, they’re also listening for longer, which is why we wanted to create a network of podcasts specifically for their industry with content that inspires and educates. iHeartMedia’s B2B Podcast Network brings this highly strategic audience into focus and provides the platform brands need to access them authentically.” Podcasts included on the network is “Math and Magic: Stories from the Frontiers of Marketing,” hosted by iHeartMedia chairman and CEO Bob Pittman.
