TALKERS News Notes
Triton Digital Collaborates with Nielsen Audio. Nielsen and Triton Digital are collaborating to integrate Triton Digital’s Podcast Metrics Demos+ into Nielsen’s cross-media planning tool, Nielsen Media Impact (NMI). Managing director of Nielsen Audio Rich Tunkel says, “Our collaboration with Triton Digital makes it easier for advertisers to evaluate and plan podcasts alongside, and with the same level of precision, comparability and confidence as other media channels, delivering a critical need.”
Seaboard Networks to Distribute Wrestling Show. Seaboard Networks is now distributing “Wrestling with Heart by Stanley Karr” – a one-hour program hosted by wrestling fanatic Stanley Karr. Seaboard’s marketing solutions consultant Bob Stei states, “Wrestling has a fan base of millions of people. This is a good place for them to enjoy banter on their favorite topic.”
Nielsen Names DeTraglia to Executive Post. Nielsen is appointing Julie DeTraglia head of content and strategic insights. In this role, she’ll lead strategy for Nielsen’s editorial marketing content, which includes social media, insights articles, client communications, events, sales enablement tools and podcasts. Nielsen head of global marketing Sacha Weinberg states, “Julie has a rare talent for transforming data into clear, actionable strategy. She doesn’t just look at where the market has been – she identifies the signals that tell us where it’s going next. Her ability to synthesize deep historical insights with current market dynamics will be a gamechanger for how we deliver value to our clients in a constantly evolving landscape.” DeTraglia most recently served as vice president of ads measurement at Netflix.
metrics, including person-level demographic, sociographic, media behavior, and purchase intent data to further inform podcast audience development and advertising decisions. Salem CEO David Santrella says, “We are thrilled to extend our partnership with Triton Digital, which has helped drive a significant increase in digital revenue while delivering our engaging content to our growing audience. We’re looking forward to this next chapter together, gaining increased visibility and a more comprehensive understanding of the behaviors and demographics of our audiences.”