Salem Media Group and Triton Digital Expand Relationship
Triton Digital and Salem Media Group extended their relationship that’s been in place since 2012. In addition to using Triton’s Omny Studio podcast management platform, its programmatic supply-side platform and TAP (Triton Advertising Platform), Salem Media Group will turn to Podcast Metrics Demos+ to provide enhanced
metrics, including person-level demographic, sociographic, media behavior, and purchase intent data to further inform podcast audience development and advertising decisions. Salem CEO David Santrella says, “We are thrilled to extend our partnership with Triton Digital, which has helped drive a significant increase in digital revenue while delivering our engaging content to our growing audience. We’re looking forward to this next chapter together, gaining increased visibility and a more comprehensive understanding of the behaviors and demographics of our audiences.”