Industry News

TALKERS News Notes

iHeartMedia chairman and CEO Bob Pittman and COO CFO Rich Bressler will participate in a question and answer session during the Goldman Sachs Communacopia + Technology Conference on September 7 at 3:25 pm ET. A live webcast of the session will be available to the general public at the start of the session through a link on the Investors homepage of iHeartMedia’s website. A replay of the webcast will be available in the Events & Presentation section of iHeartMedia’s Investors homepage.

Triton Digital announces that it is integrating data with YouTube views of podcast episodes into its Triton Podcast Metrics. With this data, publishers can now view how their content is consumed on YouTube in conjunction with their overall podcast downloads.

The Kansas Association of Broadcasters announces the Hall of Fame inductees and Distinguished Service Award honoree for 2023. KSU professor and longtime broadcaster (WGN, Chicago; WGST, Atlanta; Coast to Coast AM) Ian Punnett is the Distinguished Service Award honoree. Mike Manns, Dale Morrell, and Randy Picking are the Hall of Fame inductees. See more about them here.

Industry News

Triton Digital Releases 2022 U.S. Podcast Report

Triton Digital released its first-ever U.S. Year-End Podcast Report for the year 2022 that delves into the evolving U.S. podcast landscape and addresses such issues as listening habits and insights into audience demographics. According to the report, podcast downloads increased by 20% in 2022 over 2021, with an average of 3.8 hours of content downloaded per listener, per week. Other notable findings include: 1) Listeners downloaded 5.6 episodes per week, on average, and News was the most downloaded genre, followed byTriton Radio - Logo Comedy and True Crime; 2) Monthly podcast listeners are younger than the general population with over 25% of monthly podcast listeners between the ages of 25 to 34, and tend to skew more male; 3) Compared to the general U.S. population, podcast listeners tend to have a higher household income (121 index for HHI $100K+), be more educated (131 index for College Graduate+) and be more diverse (115 index for Hispanic ethnicity, 109 index African American); and 4) The most downloaded podcast in 2022 was “NPR News Now” and the number one top new show was “Rachel Maddow Presents: Ultra” (NBCUniversal News Group). Triton SVP measurement products & strategy Daryl Battaglia says, “As the podcast industry continues to grow, we look forward to sharing these insights to help publishers and advertisers make more informed decisions. Podcasting is an engaging and powerful storytelling medium and our inaugural year-end podcast report acts on our commitment to provide our customers with credible, insightful and trusted data around the consumption of podcast content and listener habits.” See the complete podcast study here.