NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled, “Staying Focused,” looks back at this past week of 4/25 to 4/29. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Matthew B. Harrison, media attorney/associate publisher, TALKERS; Gregg Stebben, correspondent, beamz.live; Bill Brady, talk show host/owner, KFNX, Phoenix; and Victoria Jones, executive director, DC Radio Company. The show airs weekends on WONK-FM, Washington, DC; WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; KMZQ, Las Vegas; WTPL, Manchester, NH; WEMJ, Laconia, NH; WTSN, Dover-Portsmouth, NH; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio Network; CRN Digital Talk Radio Network; Podcast Radio UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.
Bill Cameron to Host Weekly Show for WLS-AM, Chicago. Legendary Chicago political reporter Bill Cameron is returning to Cumulus Media’s news/talk WLS-AM to produce and host the Sunday radio program and podcast “Take 1 with Bill Cameron.”
The program will debut from 5:00 pm to 6:00 pm on May 1 featuring Cameron’s unedited interviews with Chicago newsmakers and discussions about local breaking news. His first guest is Senator Dick Durbin. Cameron, who retired from full-time reporting in August 2021 after more than 50 years 
of covering Chicago politics, says, “It’s impossible to walk away from Chicago. This is the city with politics that wouldn’t be believable in a movie script, architecture that architects worldwide come to study, Nobel Prize-winning intellectuals, nationally renowned restaurants, performing arts, and museums, eight professional sports teams that alternately thrill and confound diehard fans, and more than 200 diverse neighborhoods in 78 community areas. ‘Take 1 with Bill Cameron’ is the kind of program ideally suited to radio. Ask a question, get out of the way, don’t interrupt, and let interesting people tell their stories – no sound bites, no spin, no shouting, no editing.” WLS-AM program director Stephanie Tichenor says, “We are delighted to welcome back Bill Cameron to ‘the Big 89.’ The news doesn’t stop and neither does Bill.”
Good Karma Brands Unveils Apps for New York and Los Angeles Stations. The two newest sports talk stations in the Good Karma Brands stable – ESPN Los Angeles and ESPN New York – are getting their own apps. The company announces the new apps
“offer fans the opportunity to listen to all shows and content with limited recorded commercials.” ESPN LA SVP and market manager Sam Pines says, “It is a priority to invest in our fans and partners, and by creating a one-tap-to-listen app, we are able to deliver shows and content for free to fans across the country. The easily accessible content will include all of fans’ favorite ESPN LA voices.” ESPN New York market manager Vinny DiMarco adds, “We are continuing to invest in our fans and deliver best-in-class content at their convenience. Whether it’s hearing your favorite 98.7 ESPN host or live games, you’ll be able to listen anytime and anywhere.” Earlier this year, sports media and marketing company Good Karma Brands acquired ESPN LA 710 AM and ESPN 1050 AM in New York, as well as the agreement to perform ESPN’s obligations under the Local Marketing Agreement for 98.7 ESPN in New York.
Broadcasters Foundation of America Presents Leadership Awards. On Wednesday morning (4/27), the Broadcasters Foundation of America closed the NAB Show in Las Vegas by honoring several industry leaders at its annual Leadership Awards breakfast. The Leadership Award is presented by the Broadcasters Foundation annually to industry leaders who have made an impact on the broadcast industry and in their local communities. This year’s honorees are: Byron Allen, founder, chairman, and CEO, Allen Media Group; Pierre Bouvard, chief insights officer, Cumulus Media; Ralph Oakley, retired, president and CEO, Quincy Media; Christine Travaglini, president, Katz Radio Group; and Dennis Wharton, retired, EVP, Media Relations, National Association of Broadcasters. Gordon Smith, former U.S. Senator and special advisor to the NAB, was honored with the Lowry Mays Excellence in Broadcasting Award, which is presented annually to a broadcast luminary who has made an impact on the industry through innovation, entrepreneurship, issue advocacy, community service, and philanthropy. Pictured above are (from l-r): Tim McCarthy, co-president of the Broadcasters Foundation and Scott Herman, chairman of Broadcasters Foundation, Byron Allen, Pierre Bouvard, Christine Travaglini, Dennis Wharton, Ralph Oakley, and Gordon Smith.
TALKERS News Notes. Cablefax publishes its Top 100 Power Players of the cable
industry and Newsmax CEO Chris Ruddy is honored with inclusion on the list. Cablefax says its chart represents “exceptional leaders [who] have grown their organizations through a pandemic, rising inflation, M&A, an influx of streaming services and general uncertainty without ever dropping 
the ball.”…..Talk radio host Simon Conway is adding another gig to his already busy spring work schedule. Conway – heard in afternoon drive on iHeartMedia’s WHO, Des Moines; WMT, Cedar Rapids; and WOC, Davenport, Iowa – has been filling in on Bud Hedinger’s morning show on WFLF, Orlando since March 24. This weekend, he’ll be hosting the Premiere Networks-syndicated talk show, “The Weekend.”…..iHeartRadio and 23andMe are debuting season three of the podcast “Spit,” that features a different guest podcast creator on each program diving into genetics, DNA, health and how it all ties together. Each host shows how knowledge of our DNA is a powerful tool in living our healthiest lives. Season three explores how specific information about our DNA can change our lives.
The Economy Top News/Talk Story for Week of April 25-29. The economy, including the sinking value of tech stocks, the high price of food and gasoline, and predictions of a major recession came together as the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was Elon Musk’s acquisition of Twitter and the reactions on Wall Street and by the public, followed by the ongoing Russia-Ukraine War and U.S. foreign policy at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.
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Back in 1988, Steve and Anita Hotsenpiller launched Columbia, MO-based Steve’s Pest Control with one truck and an ad campaign on a local radio station. Once the business grew, roughly 9% of their revenue was allocated to purchase ad time on more stations. Fast-forward to today, Steve’s Pest Control has 90 trucks and leads all pest control competitors in Missouri, eventually becoming one of local radio’s largest advertisers. Their humorous radio spots include the tag line, “Now you’ve got a friend in the pest control business – Steve’s Pest Control.” As Cumulus Media/Westwood One Audio Active Group chief insights officer Pierre Bouvard details in his blog, “Steve’s Pest Control offers Madison Avenue a master class on creating future demand, and how building a brand is the main driver of long-term growth and profit. These days Madison Avenue is obsessed with the science of measuring the short-term sales effect of advertising and converting existing demand. Steve’s knows what Madison Avenue has forgotten: To generate substantial sales and profit, a business needs to create future demand rather than just obsess over converting existing demand.” Bouvard points out that in a December 2023 MARU/Matchbox survey of nearly 
That’s an important reason to continuously advertise your business. Also, advertising memories fade. Steve’s usage of AM/FM radio advertising has built a dominant brand. It is so impressive for a local business to win against big national brands.” Creative testing firm System1 conducted an evaluation of Steve’s Pest Control’s radio spots, which scored an 84% in brand recognition, demonstrating effective branding that resonates with listeners long after the ad has played. System1 VP of partnerships insights and strategy Allison O’Toole comments, “Steve’s Pest Control’s category ownership – built on long-term radio advertising – shows the potential of audio to work hard and deliver lasting results for any brand.”
The first thing we heard was an earful from NAB president & CEO Curtis LeGeyt regarding automakers dropping AM receivers from new cars: “This is an issue we consider to be absolutely existential.”
