Civic Media Unveils New Talk Lineup for Four Stations
Civic Media announces a revamped news/talk lineup for four of its Wisconsin stations as the Civic Media Network programming will air on: WXCO, Wausau; WMDX, Madison; WAUK, Milwaukee; and WISS, Oshkosh-Appleton. The company unveils three new shows in the new
daily lineup: “Daybreak with Brian and Jamie” airing 6:00 am to 9:00 am (starring Brian Noonan and Jamie Martinson); “The Jeff Santos Show,” airing from 2:00 pm to 5:00 pm; and “Nite Lite With Pete Schwaba and Greg Bach” airing from 5:00 pm to 7:00 pm. Civic Media vice president of product Aaron Carreno said, “We’re excited to refresh our programming with the addition of new radio shows and a continuous stream of digital content that meets audiences wherever they are. This growth reflects our commitment to delivering fresh voices, diverse perspectives, and engaging storytelling across every platform. By strengthening both our on-air and digital presence, we’re creating more opportunities for our community to connect, discover, and stay informed—anytime, anywhere.”
Waukesha. The “Nite Lite With Pete Schwaba” airs from 8:00 pm to 10:00 pm. Schwaba has hosted programs for PBS Wisconsin in addition to his work in the film industry that includes writing for the 2003 film, A Guy Thing, and his own indie comedy film, The Godfather of Green Bay. He also served as a producer on the Jeff Foxworthy TV show, “Are You Smarter Than a Fifth Grader?” He says, “Entertainment, just like sports, helps bring people together, which is more important now than ever. I’m excited to introduce listeners to people I’ve met over the years in the entertainment business, share experiences, and generally celebrate arts and culture in Wisconsin.”