Audacy: NFL Season is a Boon for Audio Advertisers
The latest from Audacy Insights centers around its NFL Attention Index that analyzes the habits of “die-hard” NFL fans. Audacy says the NFL Attention Index is “built around three dimensions – avidity, 
engagement, and performance – the Index reveals where NFL fandom is strongest, how the most passionate fans express that fandom, and what it means for brands trying to reach them.” Audacy says the data show avid sports fans gravitate to radio shows and podcasts: 82% of avid NFL fans listen to sports podcasts; 81% listen to sports talk radio; 81% listen to sports play-by-play – spending more time with those programs than they do with TV highlights, social media, and live game TV. Audacy says that for advertisers, NFL super fans are a gold mine as those exposed to radio ads show Awareness at 56%, Consideration at 49%, Purchase at 51%, and Loyalty at 41%. See the full story here.