Monday Memo: Delete “Our Website”
By Holland Cooke
Consultant
NOT saying delete the site. Delete the phrase “our website” when directing attention there.
Simply say your domain name. “On our website” is 1990s-speak that evokes sitting-still at a desktop computer. By now, they understand where your domain name takes them… likely on a smartphone.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
