Monday Memo: AI Collaboration
By Holland Cooke
Consultant
News people I coach reckon that my epitaph will read: “Consequence, not Process.”
Too often, news copy – while factually correct – is arcane minutes-of-the-meeting stuff, rather than emphasizing impact on the listener’s routine.
Process: “The Transit board revised its fare structure.”
Consequence: “Riding the bus will cost 50 cents more starting Monday.”
Process: “The district reallocated Title I funds.”
Consequence: “Some after-school programs could be cut.”
Process: “The committee advanced a bill on short-term rentals.”
Consequence: “Airbnb hosts may soon face new rules – and fees.”
Process: “The planning board approved a variance…”
Consequence: “Construction can now begin on that apartment complex near the campus.”
Unwrap the package. To illustrate, here’s a video I am playing in client stations’ conference rooms – and it’s a dang clinic in impactful local news reporting.
The back-story: If I say “Hasbro,” you might think Monopoly, Scrabble, Mr. Potato Head, Play-Doh, G.I. Joe, and Transformers. Eventually it added Star Wars and Marvel action figures to its repertoire. Hasbro became a major player in video games, TV, and movies. This 100-plus-year-old company has outgrown its Rhode Island roots and announced it is moving to Boston. In any-size state – let alone the smallest – losing 700-plus jobs hurts.
Here’s the video: https://getonthenet.com/Hasbro.MP4
After playing that, I sometimes hear “But TV has more manpower than a radio station.” Yes and no.
Management confirmed to me that this reporter was in MMJ mode that day, meaning “Multi-Media Journalist.” Translation: She worked alone, no videographer, no producer. Praising her work when I requested the video, I was told that “she did a great job executing what we brainstormed in the morning meeting.”
And THAT’S the advantage TV has over most radio news operations: There is more than one person in the newsroom to have that meeting. We’re radio people. We think aloud. But with whom, when you alone, ARE the news department?
Have that collaborative conversation with ChatGPT or MS Copilot. Brainstorm story angles and interview prospects and questions. At client stations, we have asked – and AI apps delivered – actual coverage timelines. Try it. The interaction feels surprisingly human – like having a sharp, tireless producer who’s always ready to riff, reframe, and help you make it matter.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
news/talk outlet. Now, he says, “After going off the air as part of an asset sale in October of last year, WTON radio is re-born this Memorial Day weekend! We want to hear your voice. We’ll bring you coverage of the local stories from this wide area we’ll be 
covering as we develop the best local shows alongside an all-star lineup of shows all day!” Thomas will host the morning drive show and teases that the daily lineup will also include “The Dan Bongino Show” “The Dana Show” (Dana Loesh), “The Lars Larson Show” from 3:00 pm to 6:00 pm, plus Bill O’Reilly and Lee Habeeb’s “American Stories.” Thomas adds, “We’re building a newsroom that will tell you what is going to be happening, not just what did happen. Local businesses will be able to connect with the local listeners around the clock so they can stand out and stay prosperous!” Programming will also be simulcast on two FM translators at 101.1 FM and 98.9 FM.
named co-host of the “The Giovanni in the Morning” show on Cumulus Media’s CHR WPRO-FM. After her internship, Berger joined WPRO-AM as call screener for “The Buddy Cianci Show.” In 2008, she was named promotions director for WPRO-AM and hosted a weekend show called, “This Week in Entertainment With Bekah Berger.” She also served as producer for WPRO-AM’s morning drive “Gene Valicenti Show.” 
30 years as the first female co-anchor of ‘Atlanta’s Morning News.’ With a little back-of-the-envelope math, I calculate I’ve written more than 300,000 stories over those three decades. Now it’s time for me to write a new chapter.” Station news director Amanda Moyer comments, “Marcy has been a leader and an example in our newsroom for more than three decades. Her recent Gracie award win is the perfect cap to her long tenure at WSB as the first, and to this day, the only female lead news anchor on ‘Atlanta’s Morning News.’ She will be deeply missed, but our loss is her granddaughter’s gain.”
on stories from the Globe’s newsroom, offering a deeper dive of major news, politics, business, and entertainment stories and how they impact New Englanders.” Boston Globe Media CEO Linda Henry adds, “We are continuously improving the ways that we deliver vital news and information to our community and are excited to build a television show that will bring the Globe’s award-winning journalism to a broader 
audience. ‘Boston Globe Today’ reflects our commitment to serve our community, invest in local journalism, and for Boston Globe Media to be an innovative news leader.” The program will be hosted by national media personality Segun Oduolowu and will air from a new, state-of-the-art broadcast studio in The Boston Globe’s downtown newsroom. It will focus on news Monday through Thursday and devote Friday to sports. On Friday, Globe sports columnist Christopher Gasper will anchor. Oduolowu comments, “I’m thrilled to join the ‘Boston Globe Today’ team, working on this exciting collaboration between the Globe and NESN. I look forward to diving into the stories affecting this historic city and New England at large, drawing on the considerable talents of the Globe newsroom.”