Ratings Takeaways

Round Two of May PPM Released

imThe second of four rounds of ratings information from Nielsen Audio’s May 2023 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s May 2023 sweep covered April 27 – May 24. Today, TALKERS magazine managing editor Mike Kinosian presents his Rating Takeaways from this group of markets. In Washington, DC, Cumulus Media’s news/talk WMAL-FM rises a half share to finish the survey with a 4.7 share (weekly, 6+ AQH share) and stays ranked #7, while Hubbard Broadcasting’s all-news WTOP-FM dips six-tenths to an 8.0 share but remains ranked #2. iHeartMedia’s news/talk WRKO, Boston rises eight-tenths to finish with a 4.4 share and jumps two spots to the #9 rank, while sister all-news WBZ-AM tacks on four-tenths for a 4.5 share finish and stays in the #8 spot. In Seattle, Bonneville’s news/talk KIRO-FM sheds one-tenth to wrap the survey with a 4.3 share stays ranked #8, while Lotus Communications’ crosstown all-news KNWN-AM/FM loses six-tenths for a 3.4 share finish that moves it to the #14 rank.  See Mike Kinosian’s complete Ratings Takeaways here.