Audacy announces that WYRD-FM, Greenville, South Carolina “News/Talk 98.9 WORD” adds the WSB, Atlanta-based, syndicated Erick Erickson show to the 12:00 noon to 3:00 pm time slot, effective tomorrow (6/21). Audacy Greenville-Spartanburg SVP and market manager Steve Sinicropi says, “With the arrival of Erick Erickson as the new afternoon talk show host on WYRD-FM, an unsurpassed team of talent will serve the Upstate, north Georgia and western North Carolina. Erick’s thought-provoking discussions, unyielding insight and captivating presence will be a welcomed addition to our listeners and partners. Erick will complete News/Talk 98.9 WORD’s incredible lineup, allowing us to provide unmatched content for listeners and the largest and most effective platform for advertisers.” Erickson is syndicated via Compass Media Networks.
Audacy’s Greenville, South Carolina news/talk WYRD-FM “106.3 WORD” names Bill Frady host of the 10:00 am to 12:00 noon program. Frady has been with the station hosting the Sunday program “LockNLoad” and serving as a fill-in host. He now expands his role with the station to the new daily program, “Straight Talk with Bill Frady.” Audacy Greenville-Spartanburg SVP and market manager Steve Sinicropi states, “Bill Frady has provided great content doing swing shifts on ‘106.3 WORD’ for years. Bill is a native Greenvillian, a recognized firearms expert, and a tremendous conservative voice that will complement WYRD-FM’s incredible news and talk talent lineup. Adding Bill Frady to our full-time, on-air team will provide great content for listeners and new opportunities for advertisers. I look forward to hearing Bill on the air and on the station’s expanded 100,000-watt signal.” Previously, Audacy announced the plan to move WORD’s talk programming to the 98.9 frequency in which the station will be branded “News/Talk 98.9 WORD.”
A frequency swap between Audacy’s news/talk WYRD-FM and adult contemporary WSPA-FM on March 28 will give the news/talk outlet substantially better coverage in the Greenville-Spartanburg, South Carolina market. WYRD-FM will rebrand as “News/Talk 98.9 WORD, The Voice of the Carolinas” and enjoy the expanded reach provided by the 100,000-watt Class C signal while WSPA-FM moves to the 25,000-watt Class C3 signal at 106.3 FM. Audacy says the change gives WORD access to a quarter million more adults 35+ from the South Carolina/Georgia border to Asheville, North Carolina, while covering parts of four South Carolina congressional districts and several North Carolina congressional districts. Audacy SVP and market manager for Greenville-Spartanburg Steve Sinicropi comments, “We are committed to delivering quality audio and content with our massive reach to our audiences. There is a tremendous demand for news/talk content in the Greenville-Spartanburg-Anderson-Asheville area. The signal flip allows us to maximize our reach even further across the region and more broadly meet the needs of our listeners and advertisers across the Carolinas.”