Monday Memo: The Lightning Round

By Holland Cooke


BLOCK ISLAND, RI — Grab the arm rest! Validating the consultant stereotype, here are 9-ideas-in-8-minutes…

  1. Effective commercial copy point: “It’s time to get together again.”

Seen those Applebee’s TV spots featuring the old “Cheers” theme? Instant feel-good.

Pandemic fatigue = cabin fever. So restaurants – and other retailers offering an experience – want to sound inviting.