Monday Memo: The Lightning Round
By Holland Cooke
Consultant
BLOCK ISLAND, RI — Grab the arm rest! Validating the consultant stereotype, here are 9-ideas-in-8-minutes…
- Effective commercial copy point: “It’s time to get together again.”
Seen those Applebee’s TV spots featuring the old “Cheers” theme? Instant feel-good.
Pandemic fatigue = cabin fever. So restaurants – and other retailers offering an experience – want to sound inviting.