Industry News

Massachusetts Pubcasters to Merge

According to a piece in the Boston Globe, two of Massachusetts’ biggest public media firms are merging. Boston’s GBH and Western Massachusetts-based New England Public Media (NEPM) say the moves is to “expand imglocal journalism across the state.” GBH president Susan Goldberg tells the paper the proposed merger of GBH, NEPM, and Cape and Islands radio station CAI will form “one of the largest and most trusted statewide public media newsroom networks in the Commonwealth.” Goldberg adds, “In a media landscape that is constantly changing, and particularly in the imgwake of federal defunding of public media, we are finding new ways to be as impactful as possible for the communities we serve. Simply put, we are stronger together.” Goldberg tells the Globe they have no plans to reduce staff and are planning to invest in new roles. The story adds, “According to the proposal. NEPM will continue to operate as the primary public media provider in Western Massachusetts, maintaining its studios in Springfield and at the University of Massachusetts. Its brand and programming – including local news, music, and educational shows – will remain in place.”

Industry News

TALKERS News Notes

Good Karma Brands and ESPN Los Angeles 710 AM announce a new partnership with the University of Southern California to become the official broadcast home of USC Athletics, including USC Football, USC Men’s Basketball, and USC Women’s Basketball. ESPN Los Angeles market manager Sam Pines comments, “We are thrilled to partner with USC Athletics and bring game coverage to our passionate audience in Los Angeles on ESPN LA 710 AM and beyond with the opportunity for fans to tune in on the ESPN LA app. USC has a rich tradition of excellence in sports, and we are committed to delivering the high-quality coverage for Trojans fans.”

PodcastOne podcast, “Gals on the Go,” is teaming with skincare band fresh beauty for a live podcast recording event in New York City tomorrow (6/22) as part of the Second Annual fresh Beauty Rose Pop-Up. Hosts Danielle Carolan and Brooke Miccio will bring their lively banter and engaging conversation to a live audience gathered to celebrate fresh beauty’s Rose Collection. PodcastOne chief revenue officer Sue McNamara says, “At PodcastOne we strive to find pivotal brand associations that resonate with our hosts and their audiences. Our desire to amplify and highlight products and partnerships with out-of-the-box concepts, ideas and innovations allow us and our shows to align with market leading companies like fresh beauty.”

New England Public Media names John Sutton, currently serving as the NEPM interim chief content officer, to the newly established position of vice president of content and audience strategy. NEPM president Matt Abramovitz says, “In this pioneering role, John will develop the strategy and plan to make NEPM the indispensable guide to Western Mass. After months of searching, John stood out because of his many years of strategic and programming consulting in the public radio system, as well as his experience in-house at NPR and Pittsburgh’s WESA.”