Audacy Promotes Value of News/Talk Audience to Advertisers
In an insight piece titled, Attention is Heard to Earn: News/Talk Already Has It,” Audacy presents a strong argument for the value of the format to advertisers. Some of the key elements of the presentation include: 1) News/talk is now the No. 1 radio format across broadcast and streaming, accounting for 22% of all AM/FM 
station streaming, nearly 3x the next closest format; 2) One in four Americans now identifies as a “News Fanatic,” checking the news five or more times a day and actively seeking deeper context – not just headlines; 3) News/talk listeners are more loyal than sports fans. Fifty-four percent are primary listeners who spend most of their listening time with news/talk, compared with 41% for sports; 4) Trust remains news/talk’s biggest advantage. Local news radio is trusted by 84% of listeners – higher than broadcast TV, national news radio, or social media; 5) The audience has significant buying power. Median household income is approximately $95,000, with listeners over-indexing for net worth above $2 million; and 6) The advertising works. Among ad-exposed consumers, news/talk campaigns drive 56% awareness, 47% consideration, and 49% purchase/conversion, while Audacy campaigns generate an average 24% lift in website traffic, with some categories seeing increases as high as 67%. See more here.
national news and entertainment. The station will play host to nationally syndicated programs like “The Ramsey Show,” “The Michael Berry Show,” “The Joe Pags Show,” “Armstrong & Getty” and “Michael DelGiorno” as well as “Bloomberg Radio.” iHeartMedia Tampa Bay SVP of programming Tommy Chuck adds, “Tampa Bay is one of the fastest-growing communities in the United States. As the region’s economy continues to grow, we are pleased to offer programming tailored to the people making that happen. Around the clock, the programming will keep listeners informed on issues affecting their everyday lives and pocketbooks.”
contributor to the Red Apple Media station, will host a Sunday talk show, although a firm start date has not been announced. Red Apple CEO John Catsimatidis tells the Post, “She is one smart lady and she is one tough lady and you know how much I appreciate smart tough ladies.” DeRosa says her show will tackle “the major headlines driving national news and New York news. It will be a mix of insiders conversation but also I want it to have broader appeal to everyday New Yorkers.”