Tag: NASCAR

Industry News

Motor Racing Anchor Jeff Striegle to Take the Checkered Flag on His NASCAR Career

By TALKERS | by TALKERS

As NASCAR crowns a Premier Series Champion this Sunday, November 10th at Phoenix Raceway, Jeff Striegle, Motor Racing Network lead anchor, will sign off for the last time capping a 27-year career with the network. Striegle has witnessed some incredible moments with MRN including in recent years the introduction of the Busch Clash at the L.A. Coliseum and Chicago Street Course, the closest finish in the history of the sport just this spring at Kansas Speedway, but for him “It’s hard to pick out just one racingim moment.” Striegle tells TALKERS, “There are so many amazing memories. For me, what I will miss most are the people. Everywhere we go, we meet wonderful people, great race fans that tell us, ‘We have been listening to MRN for years…’ they always want to thank us for what we do. Without the fans, there would be no need for the Motor Racing Network.”  “Throughout his time with the network Jeff has lent his talents to a number of positions around the racetrack before finding his way to the broadcast booth in 2013,” said MRN president Chris Schwartz. “His broadcast career began like so many others by working the public address booth providing the soundtrack for thousands of fans at his local racetrack, in Jeff’s case Berlin Raceway in Marne, Michigan. He has been involved with calling some of the sport’s most iconic moments, and it is fitting that the checkered flag will fall on his broadcast career by calling the final laps of another NASCAR Cup Series Championship.”  Motor Racing Network will have flag to flag coverage of the NASCAR Cup Series Championship Race Sunday, November 10th beginning at 2pm ET. The NASCAR Cup Series Championship Race will be carried LIVE on approximately 300 radio station partners across the United States, the NASCAR mobile app, and at MRN.com.  For affiliation in your area, contact Bob Quick, director, radio partnerships & traffic at Motor Racing Network by email at bquick@mrn.com or by calling 704-262-6713.

Industry News

Motor Racing Network Co-Founder Ken Squier Dies at 88

By TALKERS | by TALKERS

Motor Racing Network co-founder Ken Squier passed away on November 15 at age 88. Squier, who was Motor Racing Network’s first anchor, was also known for his time broadcasting NASCAR on theim CBS Television Network and later with TBS. MRN says that NASCAR founder Bill France Sr. encouraged Squier to build a nationwide network of radio stations to cover the growing sport. He began with his family-owned WDEV-AM/FM in Waterbury, Vermont and Daytona Beach’s WNDB-AM – both of which still air MRN programming today.  He added hundreds more stations to air the very first MRN broadcast of the Daytona 500 in 1970.

Industry News

TALKERS News Notes

By TALKERS | by TALKERS

PodcastOne announces deals to extend top performing and fan favorite podcasts “LadyGang,” “Gals on the Go” and “Melissa Gorga On Display.” PodcastOne president and co-founder Kit Gray comments, “PodcastOne prides itself on being talent first and ‘LadyGang,’ ‘Gals on the Go’ and ‘Melissa Gorga On Display’ are some of the most talented hosts in the medium. We’re incredibly fortunate to build on a legacy of groundbreaking audio driven entertainment for women. Being able to grow these podcasts in partnership with their hosts has truly been a pleasure over the last several years, and we look forward to what the future has in store.”

VSiN, The Sports Betting Network, adds new affiliate stations in Medford, Oregon and Abilene, Texas. VSiN general manager Len Mead says, “Following new radio affiliates in New Hampshire and North Carolina late this summer, the new football season brings continued expansion of VSiN’s leading sports betting radio network. We’re excited to welcome new fans in Medford and Abilene as we continue to expand our distribution footprint to inform and entertain more listeners than ever before.”

iHeartPodcasts and Novel announce the launch of brand-new weekly podcast, “28 Dates Later with Grace Campbell.” Comedian and writer Campbell goes on 28 dates across two months, only dating people who are the total opposite of her usual type. Listeners not only hear audio from the actual dates, but are also be given a ringside seat to the post-date debrief between Grace and her friends Roz and Dan.

NASCAR crowns it’s Premier Series Champion this Sunday (11/5) at Phoenix Raceway capping its historic 75th Anniversary season. When Motor Racing Network completes its live broadcast from Phoenix, it will signal the end of approximately 350 hours of NASCAR related content produced by the network in 2023.

Industry Views

Pending Business: The Fastest Billboards

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imUntil NASA approves company logos on rockets, the fastest billboards an advertiser can buy move at over 200 miles per hour, weigh less than seven ounces and are three-hundredths of an inch thick.

Who wants fast-moving billboards? The longer you can read the message the better, right? Not a problem when a marketer identifies a hard-to-reach target combined with an engaging new opportunity. No, these are not the colorful logos you see on NASCAR vehicles or the old school logos on Formula 1 cars. These are the new-age digital billboards on Formula 1 race cars.

These new billboards are the first of their kind, strategically placed on Formula 1 cars. These magnificent machines, featured at races around the world, can reach speeds of nearly 250 miles per hour. When a race car is moving that fast every ounce of weight counts, hence the paper-thin design. You see (excuse the pun) it is all about a camera angle and what the viewer sees when TV coverage cuts to that strategically placed camera and over 2 million viewers are looking on. Angles count.

Formula 1 racing not a threat to local radio ad sales, you say? Not yet, but when over 13 million people watch the top 12 Grand Prix races worldwide, it’s just a matter of time. The Formula 1 billboard lessons for local sellers and managers are not simple “how many calls, how many closes?” The Formula 1 billboard story is about:

— Sales and marketing innovation in a sport that is nearly 130 years old. The idea of creating a paper-thin, super lightweight digital billboard is an amazing accomplishment.

— Try again. How many times have you pitched a package to an advertiser who told you what was wrong with your package, only to lead to frustration at not winning the business? Can your manager quickly adapt to the advertisers’ needs? Managers, please read that last sentence carefully. The designers of the digital billboard were sent back to the drawing board until the weight and thickness worked for these incredible race machines.

— While you are thinking about getting your pitch together, somebody is already moving forward. In plain English: you snooze, you lose.

— Collaboration is the way to win. It took sellers working with engineers, working with marketers to make the concept work. How about you? Are you comfortable selling in collaboration with teammates?

The sales and marketing innovation clock never stops. How about you? Is your learning clock still ticking?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

TALKERS News Notes

By TALKERS | by TALKERS

The Seattle Seahawks announced today a multi-year extension with Bonneville Seattle Media Group to continue with “Seattle Sports 710 AM” and “KIRO Newsradio 97.3 FM” as the official flagship radio broadcast partners of the Seahawks. Bonneville Seattle SVP and market manager Cathy Cangiano says, “For nearly 50 years, the Seahawks and KIRO have shared a unique partnership and today we are honored and excited to once again extend our commitment to broadcast the Seahawks throughout the Pacific Northwest. Working together for so many years makes collaboration and innovation a natural part of what we do together. That spirit is present in the broadcast booth, in our respective front offices and especially in our community, where we seek to entertain and serve the 12s. Once again, we look forward to broadcasting the excitement of Seahawks football.”

Kaleidoscope and iHeartPodcasts, in collaboration with the Committee to Protect Journalists (CPJ), announces the launch of a new eight-part series, “Silenced,” that re-examines the murders of radio broadcasters in Miami’s Little Haiti neighborhood in the early 1990s. The murders were never solved, leaving a wound in Little Haiti that is still open to this day. iHeartPodcasts president Will Pearson says, “We are proud to collaborate with Kaleidoscope on their impressive slate of scripted podcasts. Listeners everywhere have been drawn to these real-life stories of wild chocolate hunters, unsuspected astrologists and Russian cosmonauts, and we know ‘Silenced’ will do the same – hopefully leading to some answers as to who was behind these unsolved murders.”

Edison Research will present its annual “Moms and Media” study from The Research Moms in a webinar on Thursday, May 11 at 2:00 pm ET. Edison VP (and Research Mom) Melissa DeCesare will present the latest findings as well as emerging trends from the last few years. In addition to data from The Infinite Dial study from Edison Research, and sponsored by Amazon Music, Wondery, and ART19, this year’s research also incorporates results from a new, national online study.

NASCAR and SiriusXM announce a multi-year renewal of their broadcasting agreement. SiriusXM will continue to deliver 24/7 NASCAR content to its subscribers, including live broadcasts of every race, plus daily NASCAR talk and interviews with voices across the industry through its exclusive SiriusXM NASCAR Radio channel.

Industry News

MRN Begins Coverage of 75th NASCAR Season and Daytona 500

By TALKERS | by TALKERS

This week begins the build-up to NASCAR’s 75th anniversary season and the 65th running of the Daytona 500 next Sunday (2/19). Motor Racing Network announces talent and coverage plans for the week in Daytona. Joining play-by-play veterans Alex Hayden and Jeff Striegle in the booth will be NASCAR Hall of Fame driver Rusty Wallace providing insight and analysis from his 25 years of competing at NASCAR’s highest level. They will be joined by expert pit reporters Steve Post, Kim Coon, and Dillon Welch. The familiar voices of Dave Moody, Mike Bagley and Kyle Rickey will call the action from high atop the Speedway’s 31-degree banked turns.