HC at the NAB: Radio, One Way or Another
By Holland Cooke
Consultant
These conventions used to be about making-the-most-of those towers behind radio stations that played in several rooms at home and occupied two knobs and six buttons in the dashboard. Back to the future…
“Take every available opportunity to connect with audiences.”
Longtime programmer turned podcaster Buzz Knight moderated the session, “Cross-Platform Content Wins – Radio and Podcast Success Stories.” And here’s one now, a radio news guy I’d like to clone, WBZ-AM, Boston’s Matt Shearer, the next-gen’ talent whose skill set and perspective yields the sort of content that takes radio beyond those towers.
Shearer told us he “had been making video from my radio pieces. Now, I’m making radio from my video.” Whereupon Alpha Media EVP of content Phil Becker urged broadcasters to “focus on THAT they use you, not WHERE they use you.” And noting that – as “streaming services have divided audiences” – South Carolina Public Radio director Sean Birch recognizes that “We have to hit a bunch of audiences all at once.”
Common thread in panelists’ remarks: Broadcast and podcast listeners “are very different audiences;” and “we have to be where people are.” Still, revenue stacks-up in two piles: broadcast bucks and digital dimes. And Hubbard Radio EVP/programming Greg Strassell reckons, “Any engagement you do is an opportunity to promote the mothership.” Hubbard’s WTOP, Washington simulcasts its on-air programming via YouTube, and Greg says average Time Spend Listening there is 17 minutes.
“Using Social Media to Develop Community”
In this session, Beasley Media Group’s Dave Snyder recommends a Basic Success Framework:
— Understand your community. Rather than thinking platform (“We need to be on TikTok”), limit your reach to platforms that offer the most engagement potential. “Not all platforms will be a fit for your content.”
— Set your goals. What does success look like? Gauge value by engagement counts like Comments and Likes, rather than mere Views.
— Be authentic. Build brand guidelines, and have a moderation policy, and a style/tone guide. AI is a useful tool, “but it’s not authentic.”
Develop Engagement. Social media gives broadcasters a unique potential to:
— Share a behind-the-scenes view as content is created, “how the sausage is made,” giving your community a different perspective.
— Expose the community to content creators’ personalities. Building community is only possible if people feel like they actually “know” you.
— Interact with the audience. “Community building can’t just be about pushing content. Engagement flows two ways.”
Keep it going. “Once you have your Framework and Content plan, then comes the hard part.”
— “Consistency and cadence is probably the most important part of growing a consistently engaged community.”
— “Use ‘the whole buffalo.’ Optimize your content for cross-platform use.”
— Use analytics to “build on what works and chuck what doesn’t.”
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
“NAB congratulates President-Elect Trump and the new and returning members of Congress. Local television and radio stations are committed to working with the next administration on policies that will enable increased investment in local journalism, emergency information, sports and entertainment on which our communities rely. NAB will continue its bipartisan work with policymakers to strengthen this free, local service that is essential to our democracy.”
Under the Federal Communications Commission’s consideration is a proposal from Commander Communications Corporation that would create an FM broadcasting class known as “A10.” In addition to enhancing coverage in rural and underserved areas, it would grant power upgrades for roughly 1,400 Class A FMs, allowing a maximum of 10,000 watts. Approval would depend on a station’s geographical zone; tower height; and separation requirements. While the National Association of Broadcasters recognizes potential benefits for listeners – especially during emergencies – it urges caution owing to possible negative impacts. The NAB generally supports proposals designed to improve coverage areas, but says the “A10” proposal lacks technical analysis and information on how many stations may be upgradable. An NAB filing notes that, “While this could lead to improved service for additional listeners, it could also further squeeze the band in more markets and impact more FM services.” Also opposed is Cumulus Media, which cites an “unacceptable risk” to stations already competing against streaming services. Conversely, the Multicultural Media, Telecom & Internet Council favors the suggestion, stressing that many stations that would qualify for the upgrade are owned by minority and small-scale operators. This proposal would replace an earlier FCC one for a Class C4 FM station category. More than 100 independent and minority owners backed the idea, but it ran into opposition from larger companies and the NAB.
witnesses about the importance of having a robust emergency alert and public safety communications infrastructure. Further, rural and underserved Americans still enjoy listening to AM radio broadcasts for their diverse viewpoints. Given AM radio’s significant reach as a medium, much of it taking place in vehicles, we 
must ensure it remains a readily available option for all Americans, particularly as we approach hurricane season.” In response NAB president and CEO Curtis LeGeyt states, “NAB applauds today’s markup and passage of the ‘AM Radio for Every Vehicle Act.’ This critical legislation ensures that the 82 million Americans who rely on AM radio each month will continue to have access to diverse programming, local news and essential emergency information. AM radio is the backbone of our Emergency Alert System, providing timely alerts and information during disasters and emergencies, ensuring that critical communication remains available even when cell and broadband services fail.”
“Draft Legislation to Preserve Americans’ Access to AM Radio” is the title of a legislative hearing that House Energy and Commerce Committee chair 
senior adviser at the U.S. Department of Health and Human Services, will serve as a spokesperson for the association and will help develop and execute messaging strategies to advance broadcasters’ policy agenda before Congress and the Federal Communications Commission. NAB EVP, public affairs and chief of staff Michelle Lehman says, “Gaby is a seasoned policy communicator whose years of government service have equipped her with a profound understanding of effective and strategic communications. Broadcasters will benefit from Gaby’s deep expertise in shaping messaging on the most important issues facing our industry, and we are thrilled to have her on the team.”
the report as momentum grows in Congress for legislation to ensure AM radio is accessible to the public in all vehicles. NAB president and CEO Curtis LeGeyt states, “When disaster strikes, AM radio has proven time and again its invaluable role as a source of factual, authoritative, up-to-the-minute information that saves lives. It is also a home to a diversity of programming that is often unavailable on other mediums and particularly important to otherwise underserved communities. It is critical that Congress address the need for AM radio capability in vehicles to ensure Americans can turn to local AM stations when they need them the most.” 
can advance their mission and enable them to better-serve communities with quicker alerts and more local news, he shared broadcasters’ concerns about AI without appropriate guardrails in place. He presented three primary concerns; 1) that the use of broadcasters’ news content in AI models, without authorization, diminishes their audience trust and their reinvestment in local news; 2) the use of AI to doctor, manipulate or misappropriate the likeness of trusted radio or television personalities risks spreading misinformation or even perpetrating fraud; and 3) the rising prevalence of deepfakes make it increasingly burdensome for both newsrooms and users to identify and distinguish legitimate, copyrighted broadcast content, from the unvetted and potentially inaccurate content being generated by AI.
York. The spoken-word winners included: Legendary Radio Station of the Year – all-news KCBS-AM, San Francisco; Network/Syndicated Personality of the Year – Rich Eisen, Westwood One; Best Podcast of the Year – “The Letter,” KSL-FM, Salt Lake City; News/Talk Station of the Year – WTOP-FM, Washington, DC; and Sports Station of the Year – WBZ-FM, Boston.
Committee passage of the AM Radio for Every Vehicle Act. This legislation will ensure that the tens of millions of AM radio listeners across the country retain access to local news, diverse community programming and emergency information. Moreover, this legislation enables AM radio’s continued role as the backbone of the nation’s Emergency Alert System. We thank Sens. Markey and Cruz, Chair Cantwell and the bipartisan cosponsors of this bill for their leadership to safeguard AM radio’s pivotal role in keeping the public informed when disaster strikes. We urge swift passage of this important legislation.” 
The first thing we heard was an earful from NAB president & CEO Curtis LeGeyt regarding automakers dropping AM receivers from new cars: “This is an issue we consider to be absolutely existential.”
April 18 on the Main Stage at NAB Show in Las Vegas. NAB will also present Bonneville International’s news/talk KTAR-FM, Phoenix with the esteemed Crystal Heritage Award during the ceremony. The Heritage Award recognizes radio stations that have won a total of five Crystal Radio Awards for exceptional year-round community service efforts. Only 10 other stations have received this honor. 
It’s tough enough for radio talent to navigate stable careers in these days of consolidated station ownership, personnel cutbacks and drastic salary reductions – but the NAB’s newly stated stance on non-competes adds insult to injury and is out of step with the interests of beleaguered professionals still hanging on for dear life in the programming sector of this industry. I understand that the National Association of Broadcasters is at heart a lobbying group representing the interests of the medium’s ownership but, c’mon – non-competes really are of another era and egregiously unfair.
Why? Done right, it makes you special. Because new-tech audio competitors don’t do local news, and with most broadcast radio hours now robotic.
Dick Chapin died at age 99 on January 5 in Lincoln, Nebraska. The Nebraska Broadcasters Association says Chapin got his start in broadcasting in March 1953 when he joined KFOR, Lincoln as an account executive. He soon rose to general manager for KFOR-AM and KFOR-TV. In 1958 he was named VP of the stations’ owner, Stuart Investment Company. In 1989, he formed his own media brokerage firm, Chapin Enterprises. He also went into station ownership purchasing radio station KSYZ, Grand Island which he helped manage and later sold in 1999. Chapin served as chairman of the National Association of Broadcasters, a position that capped 11 years of NAB service. In 1974, he received the NAB Distinguished Service Award. He also was elected chairman of the Radio Advertising Bureau in 1983.
Monday Memo: Plan NOW For The Big Story. “When-the-fit-hits-the-shan, news/talk stations need to be conspicuous.” In this week’s column, consultant Holland Cooke uses that colorful quote as he provides four suggestions for stations to re-familiarize themselves with their network’s continuing coverage routine.” Read Holland Cooke’s column 
Pending Business: To Do Lists. Radio sales pro Steve Lapa knows the importance of being organized in running a sales department or being a seller in this business. He gains inspiration from Benjamin Franklin – an incredibly busy man known for creating “To Do” lists – in drawing up five important things he suggests you include in creating yours each day. Read it 
Hundred” an astounding 27 consecutive years, the highly affable “Jimbo” is calling it quits due to health reasons. Beginning next Monday (10/17), Rich Valdes will succeed Bohannon on the weeknight, three-hour (10:00 pm – 1:00 am) Cumulus Media Westwood One broadcast. Bohannon states, “It’s been a great 40 years with Westwood One – the last 30 of which as host of ‘The Jim Bohannon Show.’ I’ve enjoyed every minute of our daily nighttime town hall with my guests, callers, and all of America. “Now, I’d like to introduce Rich Valdes, a very bright, vibrant young man who will be taking over in the same tradition.” Cumulus Media executive vice president of corporate marketing/Westwood One president Suzanne Grimes remarks, “We celebrate Jim’s long radio history and all his achievements, including his induction into the NAB Broadcasting Hall of Fame; the First Amendment Award from the Radio Television Digital News Association; the Lifetime Achievement Award from TALKERS Magazine; and his inductions into the National Radio Hall of Fame and the Missouri Broadcasters Association Hall of Fame. We are especially proud that Jim has been an invaluable member of our Westwood One family these many years – he is truly an industry legend. As we pass the baton to Rich Valdes, we’re excited to bring a new name and voice to talk radio. We look forward to continuing our tradition of providing the best programming to our affiliates and listeners.” Valdes notes, “No one can ever fill Jim’s shoes. I consider it a blessing and great honor to be part of the next generation of late-night talk show hosts, following the tradition of Jim Bohannon and Larry King.” TALKERS founder/publisher Michael Harrison has a very candid conversation with Bohannon on PodcastOne’s “The Michael Harrison Interview,” which drops tomorrow (Tuesday, 10/11). Bohannon joined Westwood One in 1983 and spent over 31 years as host of the early morning weekday news magazine “America in the Morning” and previously hosted “America This Week.” He began his career in 1960 at KLWT-AM, his hometown station in Lebanon, Missouri.
market president Chris Oliviero, Scheld writes that “Audacy New York is in great hands.” Also included in the memo, Scheld states an Audacy arrangement with SAG-AFTRA signifies a new strategy, combining WCBS-AM’s resources with those of co-owned/similarly-formatted WINS. “[It’s] a plan I have endorsed and frankly helped design.” Scheld was a WCBS-AM reporter from 1987 – 1994 and rejoined the station in 2003, after a nine-year stint as a correspondent for ABC Radio News. In addition to his WCBS-AM duties, he’s chair of the Radio Television Digital News Association.
vice president/market manager Larry Blumhagen comments, “This is a bittersweet day for us, as it’s hard to say goodbye to the legendary KGO, which has been a part of listeners’ lives for so many years. We want to thank all the people who have been a part of KGO’s historic run these many years and the listeners who loyally tuned into the station. Times change, and we must change with them. We are excited about this new chapter and look forward to serving the Bay Area’s passionate sports fans in an incomparable way.” Cumulus San Francisco sports talk KNBR and KTCT program director Kevin Graham adds PD duties for “The Spread” and notes, “We are pleased to introduce sports-betting radio to our community. The station will feature a lineup of expert personalities that deliver unique sports talk and sports betting insights that entertain, inform, and engage. While [KGO] will feature specific gambling information, we believe our entertaining presentation will make it a favorite for all Bay area sports fans and a perfect complement to the legendary KNBR and KTCT.” The station’s weekday programming lineup includes: Joe Ostrowski, Joe Giglio, and Erin Hawksworth (6:00 am – 9:00 am); Jim Rome (9:00 am – 12:00 noon); Nick Kostos and Ken Barkley (12:00 noon – 4:00 pm); Quinton Mayo, Trysta Krick, and Ryan Horvat with “Bet MGM Tonight” (4:00 pm – 8:00 pm); and CBS Sports Radio (8:00 pm – 12:00 midnight). Among persons 6+ in Nielsen Audio’s September 2022 San Francisco sweep, KGO “810 AM” was up two-tenths from August 2022 (1.5 – 1.7, #21 to #20). In San Jose, KGO registers its fourth straight uptick for a combined +1.0 (1.7 – 2.0 – 2.2 – 2.6 – 2.7, 6+) and ranks #13.
Round Three of September PPMs Released. The third of four rounds of ratings data from Nielsen Audio’s September 2022 PPM survey has been released for 12 markets including: Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus. Nielsen Audio’s September 2022 sweep covered August 18 – September 14. TALKERS managing editor Mike Kinosian presents his “Ratings Takeaways” from this group of 12 markets. News/talk packs a one-two punch (6+) in Salt Lake City, where iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” erupts with a +2.5 (9.1 – 11.6, 6+) to rank on top for the eighth month in succession, while Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” adds six-tenths (6.1 – 6.7, 6+), advancing from fourth to second. In addition to SLC, the format registers number one showings in Sacramento with iHeartMedia’s KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” gaining eight-tenths (8.1 – 8.9, third to first, 6+), and in Cincinnati, where co-owned WLW “700 Cincinnati’s News Radio” – despite being off six-sixths – is on top for the seventh consecutive month (11.7 – 11.1, 6+). Meanwhile, Cox Media Group-owned WDBO “Orlando’s News Talk” dials up a +1.3 (3.7 – 5.0, 6+) and enters the top ten (#11 to #8). The largest (6+) August 2022 – September 2022 increase by any station in the 36 PPM-markets whose data has been released thus far is in Columbus, where Tegna-owned sports talk WBNS-FM logs a +2.6 (6.8 – 9.4, 6+); “97.1 FM The Fan” vaults from fourth to first. You can see Mike Kinosian’s complete “Ratings Takeaways” for this group of 12 markets (as well as the first two groups) 
Drew as guest of honor/keynote speaker. An additional supplemental live on-air auction is still to be staged. According to “Hurley in the Morning” Charity founder/chair Harry Hurley (pictured at the right with Jeff Van Drew), “It was an amazing, ‘Who’s Who’ evening, which will directly benefit many worthy non-for-profit organizations throughout New Jersey and beyond. For example, this special event will make it possible for the “Hurley in the Morning Charity” to make a $7,000 contribution [next June] to The Broadcasters Foundation of America. Jeff Van Drew arrived early and was the last to leave.” To date, The Harry Hurley charity has donated $21,000 to the Broadcasters Foundation of America.” Hurley, who does morning drive (6:00 am – 10:00 am) on Townsquare Media Atlantic City news/talk WPGG “WPG Talk Radio 95.5 FM & 1450 AM,” reveals that Fox News Channel/Fox News Radio’s Brian Kilmeade will be guest of honor/keynote speaker September 29, 2023 at “our fifteenth annual Hurley in the Morning Charity Dinner and Silent Auction.”
director Brent Carl Fleshman won two first-place trophies at last week’s inaugural Tennessee Association of Broadcasting’s “Excellence Awards.” Fleshman was named “Best Local On-Air Personality” and “Best Local Talk Show” in the “Small Market Radio Division,” which consists of stations not in Nashville, Memphis, Knoxville, and Chattanooga.In 2016, Fleshman won the NAB Marconi Award as “Small Market Personality of the Year” and was a finalist for that award in 2019. … “Fridays with Frankie,” a limited-edition Audacy series hosted by reality show star Frankie Grande, debuted last Friday (10/7). 
Each episode will feature a different topic and will be live aired on Audacy’s digital platform at 8:00 am (ET) and replayed until 12:00 midnight (ET). The show will also air across Audacy’s Channel Q’s network of stations. … The Society of Professional Journalists names the headquarters of the Voice of America – 330 Independence Avenue SW in Washington, DC – as a Historic Site in Journalism. The Voice of America is the editorially independent international
broadcaster funded by the United States government. SPJ international community co-chair Dan Kubiske states that, “For 80 years, the Voice of America has been a source of solid and honest journalism. From its beginning in 1942, despite being a U.S. government agency, through custom, charters and law the editorial independence of VOA journalists has not wavered.”
NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled “Pass The Chips” looks back at this past week of 7/25 to 7/29. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS;
Championship game on October 29. Senior vice president of sports programming and podcasts Steve Cohen comments, “We are excited to offer our subscribers live NWSL matches every week. The NWSL is a leading professional soccer league featuring talent from around the world. We are proud to add the NWSL to the growing offering of live women’s sports on SiriusXM.” Meanwhile, NWSL media managing director/executive producer Brian Gordon remarks, “We’re always looking for unique and exciting ways to introduce our game to previously untapped audiences. This programming marks another fantastic step towards reaching those new fans. We’re excited to work alongside SiriusXM as we continue expanding ways in which fans can access NWSL matches.” In addition to live play-by-play, SiriusXM FC offers listeners a mix of soccer talk and play-by-play every day of the year. The channel features live play-by-play, as well as daily soccer talk programming hosted by a cast of former players, coaches, executives and journalists.
Gottlieb Guides Team USA To Gold. As a result of coaching the USA Open Men’s Basketball team to a first-place finish at this year’s World Maccabiah Games earlier this month in Israel, Fox Sports Radio’s Doug Gottlieb (second red shirt from left in the above photo) captures his fourth gold medal. Gottlieb coached the 2017 team; won as a player on the U.S. Open Men’s Basketball Team during the Pan-American Maccabi Games in Mexico City in 1999; and the 16th World Maccabiah Games in 2001. Additionally, he took home a bronze medal at the 15th World Maccabiah Games in 1997. He continued to host his radio show for several weeks in Tel Aviv and Jerusalem and remarks, “We had yet another amazing trip, winning all eight of our games and creating a team that operated like a family. I cannot thank Maccabi USA and Fox Sports Radio enough for allowing me the opportunity to coach and work, while mentoring these incredible young men.” The Maccabiah Games are the world’s third-largest international multi-sport event with nearly 10,000 total participants representing 75 countries competing in 40 sports. Gottlieb’s three-hour (3:00 pm – 6:00 pm, ET) weekday FSR show airs on approximately 230 stations.
Radio Awards. “Tulsa’s News & Talk 102.3 & AM 740” takes the place of Cox Media Group sibling Atlanta’s WSB-AM & WSBB, which remains in contention for “Major Market Station of the Year.” Winners will be announced October 19 at the NAB Show in New York. … Data-driven marketing company Claritas will join the
Radio Advertising Bureau August 10 at 1:00 pm for a session that will aid sellers in prospecting in the political category. Claritas director/media & telecom Meg DiMattina and account manager/media & telecom Jorge Martinez will identify voter preferences and share how radio can deliver and optimize a political candidate’s message. Registration for “What Matters to Voters: Voting insights of radio listeners” is free for RAB members.