Industry News

iHeartMedia and Bad Bunny Announce Partnership

iHeartMedia and Latin music sensation Bad Bunny announce a partnership for Bad Bunny’s sports management and brand alliance agency Rimas Sports that will result in the production of original podcastsimg and content for iHeart’s My Cultura podcast network. The first show from the collaboration will debut early 2026 featuring MLB’s 2025 Comeback Player of the Year and Rimas talent Ronald Acuña Jr. My Cultura Podcast Network head Leo Gomez states, “Sports aren’t just something the Latino community watches, it’s something we live. Sports are part of the culture, heritage and legacy that is woven into who we are. Partnering with Rimas Sports on amazing audio content curated by Bad Bunny and his team will allow us to bring sports and pop-culture icons like Ronald to listeners everywhere and share richer stories about how Latinos experience, elevate and redefine sports every day.”

Industry News

TALKERS News Notes

“Latino USA” Joins My Cultura. Futuro Media and iHeartMedia announced that the “Latino USA” podcast joins iHeartMedia’s My Cultura Podcast Network. Maria Hinojosa’s long-running “Latino USA” airs weekly on 387 public radio stations across the United States and Canada. PRX continues to distribute “Latino USA” via public radio stations while iHeartMedia’s My Cultura Podcast Network distributes the podcast version of the show on iHeartRadio and more.

“Thank a Teacher” Campaign Launches. iHeartMedia launches iHeartRadio’s “Thank a Teacher” campaign with longtime partner DonorsChoose – an education nonprofit that empowers U.S. public school educators to request the classroom supplies they need to serve their students. The one-month media campaign is dedicated to recognizing public school teachers who are shaping the future of America’s youth and will highlight the important role that teachers play in educating, mentoring and inspiring students, despite facing limited resources and funding challenges.