FOX News Digital Beats CNN.com in Multiplatform Unique Visitors
FOX News Digital finished February leading CNN.com with total digital multiplatform unique visitors for the first time ever, according to Comscore. FOX News Digital had 115.4 million (up 18% over last year)
unique visitors and CNN.com had 110.9 million (down 6% from last year). FOX News Digital has led CNN.com and NYTimes.com in multiplatform total views and multiplatform total minutes in recent years but CNN.com relinquishes the lead in multiplatform unique visitors (similar to radio’s cume) for the first time since Comscore has been reporting digital ratings.
views and minutes, according to data from Comscore. FOX News Digital accrued 20.2 billion multiplatform views (up 9% versus 2022) and multiplatform minutes reached 36.9 billion (up 6% over 2022). FOX topped competitors CNN.com and NYTimes.com in both of those metrics. Importantly, in the multiplatform unique visitors – comparable to radio’s cume – FOX achieved 93.6 million, an increase of 13% over its 2022 total, while news brand leader CNN.com racked up 121 million, a decline of 3% compared to 2022. 
November reaching 2.9 billion total multiplatform minutes, compared to CNN.com’s 1.9 billion and NYTimes.com’s 1.5 billion. FOX News Digital achieved 1.7 billion total multiplatform views, compared to NYTimes.com’s 1.4 billion and CNN.com’s 1.3 billion. Looking at multiplatform unique visitors, CNN.com was #1 with 116.3 million, compared to FOX News Digital’s 88.6 million and NYTimes.com’s 70.5 million. 
versus the prior month; and 23 million total multiplatform minutes, up 14% versus the prior month, according to Comscore. Outkick founder Clay Travis states, “OutKick’s expansion and growth continues to be the highlight each month. Our content serves those who seek not only common-sense reporting but unfiltered opinions with great perspective on a variety of topics.”
among digital news brands, according to data from Comscore. FOX News Digital reached 3.4 billion multiplatform minutes, compared to 2.3 billion for CNN.com and 1.5 billion for NYTimes.com. FOX News Digital racked up 1.8 billion multiplatform views, compared to NYTimes.com’s 1.5 billion and CNN.com’s 1.4 billion. CNN.com leads the pack in multiplatform unique visitors with 129 billion compared to FOX News Digital’s 92 billion and NYTimes.com’s 75 billion.
multiplatform unique visitors, which is up 34% versus 3Q of 2022.” The platform also delivered 67 million total multiplatform minutes and 64 million total multiplatform views. Outkick founder Clay Travis says, “Once again OutKick finishes the quarter with strong numbers that highlight our consistent growth across the platform. Our in-depth and common-sense reporting continue to be the driving force and differentiate us from your standard sport sites.”
digit, year-over-year growth across all key performance indicators. FOX News Digital topped competitors CNN.com and NYTimes.com in total multiplatform minutes with 9.5 billion. It also led news brands in multiplatform views with 5.2 million. CNN.com continues to lead both FOX News Digital and NYTimes.com in multiplatform unique visitors with 120.5 million to FND’s 88.4 million and NYTimes.com’s 72.1 million.
2022, according to data from Comscore. The platform also saw 24 million total multiplatform views and 27 million total multiplatform minutes. OutKick founder Clay Travis – co-host of the Premiere Networks syndicated talk show “Clay Travis and Buck Sexton” – says, “It’s always great to see OutKick’s strong growth every month. We continue to distribute engaging content on topics that reach beyond sports and add talent to our roster that embrace common sense reporting.”
and 112 million total multiplatform minutes (up 60%), according to Comscore data. Outkick founder (and Premiere Networks syndicated talk radio star) Clay Travis states, “OutKick doesn’t shy away from the most pressing topics in American sports today which is why we have continued to expand our audience every quarter.”
custom competitive set in year-over-year growth across multiplatform unique visitors, page views, and minutes spent, according to data from Comscore. OutKick delivered over 8 million multiplatform total unique visitors, up 394% year-over-year, 32 million multiplatform total views, and 36 million multiplatform total minutes. OutKick founder Clay Travis says, “OutKick continues to be the only platform that drives the sports, culture, and political intersection and that separates us from the rest of the field. Our authentic and unfiltered reporting across the board is unmatched which is a direct result of the significant increases we’re seeing every month.”
consecutive months as the top news brand with multiplatform views and two straight years as number one with multiplatform minutes. While FOX News Digital – as well as NYTimes.com – still lags behind CNN.com in multiplatform unique visitors (97.4 million to CNN.com’s 117.7 million), it has improved 23% in that category since February of 2022 while CNN.com is down 8% during that period.
views, over 34 billion multiplatform minutes and averaged 82.7 million monthly multiplatform unique visitors. FOX News states that it was also “the most engaged news brand on social media throughout 2022, according to Emplifi, reaching over 445 million social media interactions. FOX News Digital drove 179.7 million Facebook interactions, 49.6 million Twitter interactions and 215.9 million Instagram interactions. On YouTube, FOX News delivered its best year ever, driving over 3.4 billion views, finishing first in the news competitive set.” While FOX News Digital topped rival CNN.com in the multiplatform minutes and multiplatform views category, CNN.com was the leader in multiplatform unique visitors – the digital equivalent of cume – with 124.9 million compared to NYTimes.com’s 89 million and FOX News Digital’s 82.7 million. 
