Advice

Monday Memo: Is Your Show the Dog? Or the Tail?

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Lots of response to last week’s “Weekend Warriors, Renegotiate.” SOME stations were horrified by what I’m telling their brokered ask-the-expert hosts. SMART stations already offer the win-win template I outlined. ICYMI: https://www.talkers.com/2022/03/21/monday-memo-weekend-warriors-renegotiate/

 FMs are scrambling. AMs? Ugh.

As if AM wasn’t already suffering listener demographics, technical interference, caricature programming, and too little local content, now comes the proposal to make Daylight Saving Time permanent. From November through February – when local sunrise would come between 8:00 am and 9:00 am – later pattern and power change times would cripple full-time stations. Daytimers would be utterly screwed if smart ones with translators hadn’t already rebranded as FMs (as have so many full-time AMs).

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Monday, March 21, 2022

Monday Memo: Weekend Warriors, Renegotiate. Weekend ask-the-expert shows exploit the most proven concept in marketing: free samples. Common example: The lawyer is in, the meter is off. Done well, these shows can grow all sorts of service businesses. In this week’s column consultant Holland Cooke describes “an EXTERMINATOR who’s a rock star!” But HC observes that, “too often these shows are well-kept secrets because stations don’t promote them properly.” And in this week’s column he shares “two magic words” and other deal points for hosts who broker Saturday/Sunday airtime. Read it here.

 

Pending Business: Reimagining How News/Talk is Sold. Radio sales pro Steve Lapa writes in today’s column in TALKERS that “chances are you are still pitching the news/talk format the same way you did when podcasting was still a rumor. Is anyone still wondering why podcast ad sales are exploding, while news/talk radio is proud to be hitting 2019 levels?” He suggests sales teams reimagine how news/talk radio is sold. Read more here.

 

Exclusive ‘Kim Komando Show’ to Air on WLS-AM, Chicago on Friday Nights. A new deal between Cumulus Media’s Chicago news/talk WLS-AM and WestStar TalkRadio Network is bringing Kim Komando to the station’s listeners for a one-hour, Friday night program produced exclusively for WLS. The 7:00 pm to 8:00 pm show debuts this Friday (3/25) and “will showcase the latest news and insights in digital-lifestyle and technology that helps improve the daily lives of Chicagoland listeners.” Komando’s award-winning, nationally syndicated three-hour weekend show is also heard on WLS-AM 890 every Saturday and Sunday night from 9:00 pm to 12:00 midnight. WLS-AM program director Stephanie Tichenor says, “We are thrilled to have more of Radio Hall of Famer Kim Komando on the ‘Big 89.’ For over 25 years, Kim has been part of the WLS-AM family, providing our listeners with the latest tech news. Now she brings that experience to Friday nights at WLS, where listeners will learn more about why tech matters.” Komando comments, “People have different interests — politics, cars, cooking — you name it. But there is one thing that affects us all and that’s tech. It’s hard to navigate Big Tech taking our privacy along with the hackers, scammers and stalkers. You can Google anything. You can’t Google trusted advice and that’s why I am honored to be our nation’s premier digital expert. I’m thrilled that WLS sees my show worthy for the Friday schedule. Tech isn’t a hobby. It’s our lives.”

 

Christopher Layfield Named OM for Cumulus Indianapolis. Radio programming pro Christopher “Boomer” Layfield is promoted to operations manager for Cumulus Media’s Indianapolis station group that includes sports talk WXNT-AM and five music brands. Layfield joined Cumulus Indianapolis in April 2018 and served as one of two operations managers for the cluster until January, and as program director for country WFMS-FM. He will continue to program WFMS-FM and adult contemporary WNTR-FM. Layfield comments, “It truly is a thrill for me to be able to work with such a gifted group of radio pros at these iconic broadcasting brands here in Indianapolis. Being given the chance to continue to lead these teams at this level is something that I look forward to making the most of, working together for the benefit of our listeners and advertisers… and having fun doing it! I’d like to thank Chuck Fredrick, Doug Hamand and Dave Milner for this amazing opportunity.”

Adam ‘The Bull’ Gerstenhaber to Exit Cleveland’s ‘92.3 The Fan’ on April 1. According to a report in TheFocusAdam “The Bull” Gerstenhaber told his listeners that he will leave Audacy’s sports talk WKRK, Cleveland “92.3 The Fan” on April 1. Gerstenhaber, who co-hosts the afternoon drive “Bull & Fox” with Dustin Fox, has been with the station for almost 11 years. Gerstenhaber is not saying what his plans are for his  post-Fan career but tweeted: “In case you missed it, I am leaving @923TheFan. The last @BullandFox show will be April 1st (No, this is not an April fools joke). I leave with nothing but love for everyone…especially @DustinFox37 and @KeithBritton86!!”

 

NFL Insider and KIRO-AM Personality John Clayton Remembered. After last week’s passing of longtime sports media figure and NFL insider John Clayton, Bonneville International’s Seattle staff are remembering him with tributes. Clayton was a personality on the company’s KIRO-AM “Seattle Sports” for the past 14 years. Bonneville Seattle SVP and market manager Cathy Cangiano says, “John was a treasured member of our team. John was a legend in our industry and a true Hall-of-Famer. He was a consistent advocate for the game of football. His connections, friendships and relationships throughout the sports world were simply unmatched. His love of football was only surpassed by his love, loyalty and dedication to his wife Pat. John will be greatly missed. Our thoughts and prayers are with his wife Pat and his family and friends.” KIRO-AM program director Kyle Brown adds, “John was an amazing journalist, colleague and friend. A Hall-of-Famer both personally and professionally, John was one of the most loyal people you’d ever meet. While his loyalty extended to friends and co-workers, it was never stronger than in his commitment to his beloved wife Pat, who he cherished every moment of his life. Our ‘Seattle Sports’ family will miss John dearly and keep his family in our hearts.”

 

TALKERS News Notes. The air talent at Salem Radio Network – including Larry Elder, Sebastian Gorka and others – have been appealing for donations to the non-profit Food for the Poor, which provides food, water and medical supplies to 17 Caribbean and Latin American countries has no “footprint” in Eastern Europe. SRN announces that Food for the Poor has reached an alliance with Feed My Starving Children, which has had staff on the ground in Ukraine for the past eight years, and so effective today (3/21), SRN hosts will generate donations to rush food, clean water and other relief supplies to over 3 million Ukrainian refugees. SRN host Mike Gallagher says, “It took some diplomatic maneuvering between these two awesome charities to combine forces in order to rush emergency relief to the children and families of war-torn Ukraine. All of us at SRN are proud to play a role in this unique campaign, and we’ll be urging our listeners to open their hearts – and their wallets – in the exciting days ahead.”…..The Newsmax-syndicated “Rob Carson Show” announces the addition of new affiliate stations. Launched last fall, the show adds WJFP-AM, Philadelphia; KMZQ-AM, Las Vegas; KSCO-AM, Santa Cruz, California; and WJFP-FM, Trenton, New Jersey. The “Rob Carson Show” airs in the 12:00 noon to 3:00 pm ET daypart, the same time slot that Rush Limbaugh occupied. Newsmax notes that Carson wrote comedy for Limbaugh for over 20 years.

 

Russia-Ukraine War/Biden Europe Trip, Gas Prices/Inflation, Midterms/Trump & the GOP, COVID-19, Jackson Confirmation Hearings, and Kanye Cut from Grammys Among Top News/Talk Stories Over the Weekend. Russia’s ongoing invasion of Ukraine and the weekend attacks on Kyiv, plus President Joe Biden’s planned trip to Europe; soaring gas prices in the U.S. and the still rising price of consumer retail goods; the battle for control of Congress in November’s mid-term elections, the Republican prospects for president in 2024 and Donald Trump’s influence over the GOP; the rising rate of the Omicron variant BA.2 cases in some parts of the world and the U.S.; this week’s start of the confirmation hearings for Supreme Court nominee Ketanji Brown Jackson; and Kanye West is ousted from performance at Grammy Awards for his “concerning online behavior” were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Advice

Monday Memo: Weekend Warriors, Renegotiate

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Weekend ask-the-expert shows exploit the most proven concept in marketing: free samples.

Common example: The lawyer is in, the meter is off. Q+A about callers’ situations is relatable to other listeners. And hearing the attorney’s approachable manner, prospective clients come to know him or her better than others whose look-alike billboards and boastful TV commercials all blur together.

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Monday, March 14, 2022

Monday Memo: Your Egg-Timer? “Baseball stations: Exhale!” As Spring Training is underway and with Opening Day now April 7, consultant Holland Cooke reckons that “we need this,” as we’re shocked by the Ukraine crisis and suffering inflation. And in this week’s column, HC shares a revered baseball announcer’s simple trick “that can help radio matter more as listeners cope.” Read it here.

 

Pending Business: Happy Mother’s Day. Radio sales pro Steve Lapa is predicting “one of the biggest Mother’s Day sales cycles on record.” He says that professional sellers are already prepping for it because they fully understand the importance of “planning, organization, focus and adjustment.” Read his column here.

 

Michael Harrison Interviews John DePetro from Poland Near Ukraine Border. As reported in TALKERS last week, WNRI, Woonsocket, Rhode Island talk show host John DePetro has taken his independent program live to Rzeszow, Poland – the closest city with an airport near the border with Ukraine. He landed there last Monday (3/7) and has been sending back live feeds since his arrival interviewing Ukrainian refugees pouring over the border by train, as well as local Polish citizens. DePetro has been using a combination of Q-Go Live and basic cell service as well as Facebook live stream to connect with his station and listeners. TALKERS founder Michael Harrison interviewed DePetro on Thursday (3/10) for “The Michael Harrison Wrap.” To listen to that dramatic conversation in its entirety, please click here.

‘myTalk 107.1’ in Minneapolis Raises $105k (and counting) for Ukraine Aid. Twin Cities talk outlet KTMY-FM “myTalk 107.1” is partnering with Minnesota-based Alight to raise money that will directly aid refugee care of displaced Ukrainians in Poland. The Hubbard Radio station says that Alight (formerly known as American Refugee Committee) has a team on the ground at the Ukraine border in Poland, assisting refugees with relief items and medical supplies for people fleeing Ukraine. They are providing baby food, diapers, sanitary items, blankets and phone chargers so people can stay connected with loved ones. Alight is offering safe transport for families once inside Poland and secure shelter in Poland. Plus, support for host communities who’ve been openly welcoming Ukrainians. So far, “myTalk 107.1” has raised $105,000 and will continue to solicit donations through this week. KTMY program director Amy Daniels says, “We’ve said it for years, ‘myTalk 107.1’ listeners, we call them ‘myTalkers,’ are the best listeners in the world. Our amazing airstaff has been telling Alight’s story with genuine caring and passion and our listeners have responded and given with full hearts.”

 

Former Atlanta Talk Host Kara Stockton Dies. WSB-TV.com is reporting that former “Talk 106.7” radio personality Kara Stockton died on Thursday evening at the age of 44. Stockton worked on air with Shannon Burke from 2016 to 2019 on the former Cumulus Media talk station (currently contemporary Christian WAKL-FM). After leaving Cumulus, Stockton worked producing the radio show “Crime Stories with Nancy Grace” for Sirius XM. The WSB-TV story notes that “family members told the AJC that Stockton had recently had her gallbladder removed and was having liver problems. She also had recently recovered from COVID-19” but indicated in a recent Facebook post a month ago that she was in the hospital dealing with medical complications.

 

 Russia-Ukraine War, Gas Prices/Inflation, Midterms/Trump & the GOP, Urban Violence, COVID-19, Actor William Hurt Dies, and Tom Brady Returns to the NFL Among Top News/Talk Stories Over the Weekend. Russia’s invasion of Ukraine, the refugee crisis, and relations between Vladimir Putin and China’s Xi Jinping; soaring gas prices and the ongoing rise in consumer retail prices; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; the increased rate of violent crime and homelessness in America’s urban centers; the tailing off of COVID-19 cases in the U.S. and the relaxing of mask mandates; actor William Hurt dies at 71; and Tom Brady announces he’s returning to the NFL’s Tampa Bay Buccaneers this season were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

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Monday, March 7, 2022

Monday Memo: The Lightning Round. Reader warning: “Grab the arm rest!” In this week’s column, Holland Cooke admits he is “validating the consultant stereotype” by sharing “9-ideas-in-8-minutes” for sales, programming and news. Read it here.

 

Pending Business: King Content. Radio sales pro Steve Lapa says the “sports world seems to be redefining how we view value and utilize king content” when we hear about Apple’s reported $2 billion bid for NFL games and media platforms. The NFL brand and its unique content can drive multiple platforms. What does this have to do with selling news/talk radio? Read about it here.

 

Cary Pahigian to Leave WBAL-AM and ’98 Rock’; Dan Joerres to Assume Radio Management. Broadcasting executive Cary L. Pahigian is leaving his role with Hearst Television Baltimore at the end of this month to explore several new professional opportunities. Pahigian has been president and general manager for the company’s two radio stations – news/talk WBAL-AM and rock WIYY-FM “98 Rock” – since 2014. Hearst will assign the radio station management duties to WBAL-TV general manager Dan Joerres. Hearst Television president Jordan Wertlieb says, “When Cary joined us eight years ago, he brought a wealth of experience at many of the nation’s most honored radio stations. His passionate advocacy for local broadcasting and his strong appreciation for broadcasters’ important community service role were hallmarks of his spectacular success in managing WBAL Radio and 98 ROCK to even greater heights. We wish him great success in his well-deserved next chapter.” Prior to joining Hearst Television, Pahigian was president and GM for Saga Communications’ nine-station Portland, Maine station group. He’s also served with WBZ-AM, Boston and WIP, Philadelphia. He comments, “I joined WBAL and 98 ROCK because of the exceptional leadership team and extraordinary culture at Hearst Television. And my longtime teammate and friend Dan Joerres epitomizes that level of managerial acumen. I know he will lead the outstanding teams throughout WBAL-TV, WBAL NewsRadio and 98 ROCK to even greater achievements.  While I plan more adventures for my ongoing career, I leave Hearst with my gratitude for their support and providing me the opportunity of a lifetime.”

 

KRMG-FM, Tulsa Names Jen Townley Co-Host of Morning Show. Television news pro Jen Townley is named the new co-host of the “KRMG Morning News with Dan Potter” on Cox Media Group’s news/talk KRMG-FM, Tulsa. Townley most recently served as a news producer for Cox Media Group’s KOKI-TV “FOX23.” KRMG director of branding & programming Levi May says, “We’re happy to be able to hire someone who is already a part of the Cox Media Group family. We already know Jen’s skill set is top-notch. Her impressive news background and engaging personality will add depth to our content that I cannot wait to get on-air.” Dan Potter comments, “I’m thrilled to be joined by an on-air partner with the energy, experience and personality Jen has. Her connections to newsmakers through her years of experience as a senior news producer coupled with her devotion to family life – not to mention her sense of humor – make JT the perfect choice to co-host the ‘KRMG Morning News’ with me.”

 

Mike Gallagher Covers ‘People’s Convoy.’ Pictured above is Salem Radio Network talk host Mike Gallagher in Hagerstown, Maryland as he covered the 1,000-vehicle “People’s Convoy” that converged on the Washington, DC beltway this weekend. Gallagher recorded one-on-one interviews with convoy participants that he’ll air on his program today (3/7). Gallagher says, “My show has always believed that the most important voice we present is our listeners. So, going one-on-one with the People’s Convoy is covering an important breaking news story the mainstream media is virtually ignoring.”

 

New Stephen K. Bannon Show Launches on John Fredericks Media Network. Today is the launch of a new talk radio program on the John Fredericks Media Network. “War Room: Battleground,” hosted by Stephen K. Bannon is his newest daily show and airs from 6:00 pm to 7:00 pm ET that will focus on news, analysis, and the personalities of the 2022 midterm elections. The program is being aired on all eight of Fredericks’ owned and or operated radio stations, including WJFP-AM 740/W277DL/W237EH in Philadelphia, Delaware, and South Jersey “Liberty Radio”; WJFN-AM/FM in Central and Southeast Virginia; and WMLB-AM, Atlanta, and all corresponding streams. Fredericks says, “We are very excited to add Steve Bannon’s ‘War Room: Battleground’ to our radio network lineup. This is the most critical next nine months in the nation’s history, and all of our focus is on the upcoming primaries and nomination conventions. That’s why ‘War Room: Battleground’ is critical to giving our listeners and viewers critical insight into the various candidates and their policy positions.” Bannon comments, “The MAGA movement has a unique opportunity to destroy the Democratic Party as a functioning institution during the coming midterm election on 8 November. This is the moment to relentlessly focus on the America First agenda of President Trump. ‘War Room: Battleground’ will be that platform.”

 

Longtime WHAS-AM, Louisville Morning Host Wayne Perkey Dies at 84. The Courier-Journal reports that former longtime WHAS-AM, Louisville morning personality Wayne Perkey died yesterday (3/6) at age 84 after complications from COVID-19. His family tells the paper that Perkey was vaccinated and boosted so they were surprised when Perkey contracted the virus. Perkey acknowledged his supporters after revealing via Facebook that he’d been hospitalized, saying, “Thanks for all the good wishes. They are taking good care of me. I am so grateful for the good wishes and prayers. These are the times when we are so grateful for our friends and family.” Longtime WHAS colleague Terry Meiners is quoted in the paper saying, “He’s the voice of a generation. The thing I want people to know about Wayne is that his effervescent personality set the tone for the whole staff at the radio station. He was the positive ray of sunshine that everyone else sort of fell in line with.” Perkey joined WHAS in 1969 and worked there until his retirement in 1999. After leaving radio, he worked selling real estate.

 

TALKERS News Notes. The weekend program “Intelligence Matters” from CBS News Radio is setting its sights on the war in Ukraine. This past weekend, host Michael Morell hosted Mike Vickers – former Undersecretary of Defense for Intelligence, Special Forces officer and CIA operations officer – as the two discussed whether and how Russian President Vladimir Putin’s invasion of Ukraine may have been a gross strategic miscalculation, how and when the West might have deterred his moves, and what future scenarios for the conflict exist…..Westwood One will present a broadcast slate of 23 NCAA Men’s Basketball games from Conference Championship Week as well as three broadcasts of Women’s Championship games. Westwood One’s postseason basketball coverage began last weekend and continues through Selection Sunday, with the broadcasts of the Ivy League, the SEC, and the American Athletic Championship games…..Cox Media Group Tulsa held its 3rd Annual Big Spring Clean – an annual initiative with the goal of diverting tons of items from the dump into area recycling programs. The CMG Tulsa cluster includes news/talk KRMG-FM. Market VP Cathy Gunther says, “Since the inception of this effort, CMG Tulsa and our partners have diverted more than 155 tons of trash from hitting landfills. The event is open to all Green Country residents, and we are really proud to offer this service to our community.”…..PodcastOne announces that the “Ladygang” podcast has lined up a roster of their famous friends to step up and fill in for podcast founder Becca Tobin while she’s on maternity leave. Guest hosts include Heather Dubrow, Danny Pellegrino, Jackie Schimmell, TINX, Jason Tartick, Garcelle Beauvais, Michael Yo and Josephine Skriver.

Russia-Ukraine War, COVID-19/People’s Convoy, Oil Prices/Inflation, Brown SCOTUS Confirmation Process, and Deadly Iowa Tornado Among Top News/Talk Stories Over the Weekend. The ongoing Russian attack on the Ukraine and the rest of the world’s response to it; the falling rate of COVID-19 cases in the U.S., the loosening of mask mandates, and the convoy of trucks and vehicles protesting mandates around Washington, DC; the soaring price of gasoline at the pump and the continuing high retail prices for consumer goods; the Republican strategy for the confirmation hearing of Supreme Court nominee Ketanji Brown Jackson; and a tornado kills at least seven in Des Moines were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

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Monday, February 28, 2022

Monday Memo: Read Me, Please! “Few opportunities to engage are more powerful than the ongoing email conversation you have with listeners.” Consultant Holland Cooke calls it “a relationship that Pandora and Spotify and your robotic AM/FM competitors can’t emulate.” In this week’s column, HC shares tips for the most important words of your email: its subject line. Read about it here.

 

Pending Business: Sell Carefully. Radio sales pro Steve Lapa says the war in the Ukraine has the potential to bring more information and opinion-hungry listeners to your news/talk station and provides a sales opportunity. “The loyal audience base your station has worked hard to develop will lock in regularly for information updates and the clarity your air talent can bring to a complex and intimidating situation that could affect everything from the price of gas at the local pump to a roller coaster ride in their stock portfolio.” He offers six tips for selling during this historic news storm. Read more here.

 

KNBR-AM/FM, San Francisco Promotes Adam Copeland to Afternoons. Sports talk radio pro Adam Copeland is promoted to co-host of the afternoon drive with longtime host Tom Tolbert on Cumulus Media’s KNBR-AM/FM, San Francisco. This comes after Cumulus parts ways with Tolbert’s former co-hosts Larry Krueger and Rod Brooks. Tolbert tweeted last week about their departure, saying, “Rod and Larry are no longer on the show. It sucks. I’m always saddened when something doesn’t work. I love both of those guys. I consider them friends. I can’t tell you why some things work and some don’t work. It’s a bummer. It stinks.” The new “Tolbert and Copes” show airs from 2:00 pm to 6:00 pm. Copeland joined KNBR as an intern in 2009 and was hired in 2016 as a board operator. He eventually became the producer of “KNBR Tonight with Ryan Covay.” In 2018, after time as a fill-in host on the station, Copeland was named host of his own talk show, “The Lead Off Spot with Adam Copeland,” airing weekday mornings from 5:00 am-6:00 am. He also served as a producer of the “Murph and Mac” morning program.  Copeland says, “Having the opportunity to host ‘The Leadoff Spot’ and hang with Murph and Mac for the past four years has been a dream come true since I was 16 years old, and I’m forever indebted to all the loyal listeners, callers, and guests who made the show as fun and engaging as it was. It’s been the honor of my life. I look forward to bringing that same energy and enthusiasm to afternoon drive with the legendary Tom Tolbert. I know I have big shoes to fill, and I hope to make my fellow Bay Area sports fans proud. Onward and upward.”

 

Round Four of January PPM Survey Released. The fourth of four rounds of ratings information from Nielsen Audio’s January 2022 PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s January 2022 sweep covered January 6 – February 2. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways for this group of markets. In the Raleigh market, iHeartMedia’s news/talk WTKK-FM jumps 1.1 shares for a 7.4 share (weekly, 6+ AQH share) finish and the #3 rank in the market, while Curtis Media Group’s crosstown news/talk WPTF tacks on nine-tenths for a 3.3 share finish good for the #11 rank. Emmis Communications’ news/talk WIBC-FM, Indianapolis recaptures 1.8 shares to wrap the survey with a 10.6 share and climbs to the #2 rank. In Milwaukee, iHeartMedia’s news/talk WISN-AM leaps to #1 after adding nine-tenths for a 9.7 share finish, while Good Karma Brands’ crosstown news/talk WTMJ-AM rises half a share for a 7.2 share finish good for the #4 rank. Cumulus Media’s news/talk WWTN-FM, Nashville tacks on eight-tenths to put up a 6.9 share that gives it the #2 rank in the market. Cox Media Group’s WOKV-FM, Jacksonville is back at #1 after shooting up 2.6 shares for a 9.6 share finish. You can see Mike Kinosian’s complete Ratings Takeaways for this group of markets (as well as the first three rounds) here.

 

Nielsen Holdings Reports 2021 Q4 Revenue Up 2.5%; Full Year Revenue Rises 4.1%. Ratings giant Nielsen Holdings plc reports its financial data from the fourth quarter of 2021 and for the full year, revealing Q4 revenue was $894 million, an increase of 2.5% over the same period in 2020. Revenue of the whole of 2021 was $3.5 billion, a year-over-year increase of 4.1%. For the full year of 2021, Nielsen reports net income from continuing operations attributable to Nielsen shareholders was $551 million, compared to $191 million in 2020. Nielsen CEO David Kenny says, “We delivered strong results in 2021. We successfully sold Nielsen Global Connect, hit significant product milestones, and exceeded all of our original 2021 guidance metrics despite facing some unanticipated challenges. We are strongly positioned within the media ecosystem, with growing relevance as audiences shift to streaming, and we are delivering value to clients across our three essential solutions. We made measurable progress toward becoming a digital-first company, and our strategy aligns with where growth in the industry is coming from. We are piloting the first iteration of Nielsen ONE, which we launched in January, with a representative group of clients across media buyers and sellers and feedback has been positive. We also made progress on strengthening our balance sheet, reducing our net debt leverage by over half a turn in 2021. We now have the flexibility to return more capital to shareholders while continuing to invest in organic growth initiatives and pursue strategic, tuck-in M&A. Our $1 billion share repurchase authorization reflects our board’s confidence in both our short and long-term growth prospects and enables us to deliver value to our shareholders.” The company reports its financial position, stating, “As of December 31, 2021, the company had cash and cash equivalents of $380 million and gross debt of $5.626 billion, resulting in net debt of $5.246 billion.”

 

Russian Ukraine Invasion, COVID-19, The Economy/Financial Markets, CPAC 2022/Trump & the GOP, William Barr Book, State of the Union, and SAG Awards Among Top News/Talk Stories Over the Weekend. The Russian invasion of the Ukraine and the domestic and global responses to Vladimir Putin’s gambit; the falling rate of COVID-19 cases in the U.S., the relaxation of mask mandates, and the U.S. trucker convoys destined for Washington, DC; the state of the U.S. economy as the Ukraine invasion affects global markets, the ongoing inflation affecting consumer retail prices, and the financial markets activities; the weekend’s CPAC 2022 conference and Donald Trump’s influence over the GOP; former Attorney General William Barr’s new memoir containing criticism of Donald Trump is teased; anticipation of Tuesday’s State of the Union Address; and Sunday’s Screen Actors Guild 2022 awards ceremony were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

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Monday, February 21, 2022

Monday Memo: BOOM! Political battle lines are drawn, and every day’s news gives both sides fresh fodder to bludgeon the other. “But to what end?” consultant Holland Cooke asks. In this week’s column, he makes the case that “predictability works against Time Spent Listening,” and recommends “how to better exploit headlines we too often squander as arguments.” Read more here.

 

Pending Business: Five Basics for Better Sales. Radio sales pro Steve Lapa writes in today’s column about what he calls five sales basics that all sellers should remember. “Chances are your time in front of your advertisers is limited. Although your goals may be clearly mapped out, the sales process has changed, and in-person calls are more limited. Email, links and web-based pitches are a critical component of the current sales environment. You may be a sales wizard, but in this COVID-adjusted world what happens before and right after you hit the send button is more important than ever.” Read his column here.

 

Talk Hosts on the Agenda at CPAC 2022. The American Conservative Union’s four-day CPAC 2022 takes place in Orlando this week from Thursday through Sunday and will feature a number of high-profile talk radio hosts on panels and in presentations. WMAL-FM, Washington morning host Larry O’Connor and Salem Radio Network’s Charlie Kirk will appear on the panel “War: A Tribute to Andrew Breitbart,” WREC-AM, Memphis morning host Ben Ferguson will interview former HUD Secretary Dr. Ben Carson. Premiere Networks personality Glenn Beck keynotes Friday’s Ronald Reagan Dinner. Westwood One syndicated host Mark Levin hosts “A Conversation with Mark Levin and Julie Strauss Levin.” Starnes Media Group syndicated host Todd Starnes and SRN’s Sebastian Gorka appear on the panel “Fire Fauci”; KTTH, Seattle host Jason Rantz appears on the “Government is Dangerous to Your Health” panel; and SRN’s Larry Elder sits on the “Biden’s Breadline” panel.

 

Report: SXM Media Top Podcast Publisher by Reach. According to data from Edison Research’s Podcast Consumer Tracking Report for the fourth quarter of 2021, SiriusXM Media is the top podcast publisher by reach. Edison says, “This ranker measures reach as a percentage of the weekly podcasting audience. Rankings are compiled by measuring the total unduplicated reach of all the shows represented by a given network.” Rounding out the top five are: 2) Spotify, 3) iHeartRadio, 4) NPR, and 5) The New York Times.  Edison Research SVP Tom Webster says, “We are pleased to be able to introduce the podcast industry’s first all-inclusive ranker of producers. We’ve tracked this space for 10 quarters with thousands of listeners, and the data we see has been incredibly stable over that period of time.”

 

TALKERS News Notes. Chicago media writer Robert Feder reports that WGN-AM morning drive host Bob Sirott is serving as the host of a series to air on the regional Marquee Sports Network featuring him interviewing Chicago Cubs legends Ernie Banks, Glenn Beckert, Randy Hundley, Ron Santo and others. The conversations were videotaped in 2010 and 2011, but never aired. Sirott says, “It’s a special thrill to anchor what will be a permanent record of these Wrigley favorites for generations of Cubs fans to enjoy.”…..Writer and musician Dessa continues her exploration of human behavior, instincts, and culture in season two of her podcast, “Deeply Human.” The podcast is a collaboration between BBC World Service, iHeartMedia and American Public Media that investigates our tendencies to create social hierarchies and to use intoxicants; Dessa speaks to experts on monogamy, accents, and the dark forces at play in the way we perceive and pursue beauty. In season two, she speaks to psychologists, animal behaviorists, mathematicians, historians, and one legendary DJ.

 

Ukraine Tensions, COVID-19, Inflation/Oil Prices, Arbery Hate Crime Trial, Winter Weather, British Royalty, and the Beijing Olympics Among Top News/Talk stories Over the Weekend. The ongoing diplomatic tensions between Russia and the West over the former’s military buildup at the Ukraine border; the falling COVID-19 cases in the U.S., battles over mandates, and the Canadian truckers’ Ottawa protests; soaring consumer retail and gasoline prices; the federal hate crime trial of Travis and Gregory McMichael and William Bryan in the death of Ahmaud Arbery; the bitter cold affecting much of the northern U.S. this week; Queen Elizabeth II’s Platinum Jubilee, her contracting COVID-19, and the fallout from Prince Andrew’s settlement with alleged Jeffrey Epstein sex trafficking victim Virginia Guiffre; and the Beijing Winter Olympics were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, February 14, 2022

Report: Ryan Maguire to Lead Programming at Good Karma’s WTMJ and WKTI in Milwaukee. According to a report by Chicago media writer Robert Feder, radio programming pro Ryan Maguire is moving from his role as executive producer of the Chicago White Sox Radio Network at WMVP, Chicago “ESPN 1000” to the Milwaukee operations of Good Karma Brands where he’ll serve as director of content for news/talk WTMJ and sports talk WKTI-FM “ESPN Milwaukee.” Maguire is quoted in Barrett Sports Media saying, “I’m going to miss working with everyone in the Windy City; in particular, Len Kasper, Darrin Jackson, Connor McKnight and our entire team that put White Sox radio broadcasts together this past season. I’m happy to call them lifelong friends.”

Monday Memo: Talk Topic Two-fer. “Making the phone ring today will be easy,” consultant Holland Cooke reckons, predicting lots of calls about the Super Bowl (commercials). But next Monday, Presidents Day, is a holiday for many “whose habit listening will be disrupted.” So, in this week’s column, HC details two sure-fire call-in topics for next Monday. Read it here.

 

Pending Business: A Customer-centric Pitch. Radio sales pro Steve Lapa says he recently saw a sign in a New York dry-cleaner/laundry window that proclaimed, “We do a better shirt.” The sign then explained the seven reasons this was true in clear, simple language. “The real lesson here is how elegantly simple this merchant crafted a customer-centric ‘pitch’ that showed the difference and advantage of buying the service they offered versus the competitors down the block and across the street.” Is your pitch to radio advertising prospects as customer-focused? Read more here.

Longtime Detroit Talk Radio Personality Frank Beckmann Dead at 72. Almost a year after retiring from Cumulus Media’s news/talk WJR-AM, Detroit, Frank Beckmann has died at the age of 72. Cumulus says Beckmann died on Saturday evening. In January 2021, the WJR late morning host announced his retirement after a 48-year radio career in Detroit. He hosted “The Frank Beckmann Show” on weekdays from 9:00 am-12:00 noon for 18 years prior to his retirement. Beckmann was recognized as Michigan’s top sportscaster for his work as the only person to broadcast games for all four of Detroit’s major sports teams and his creation of Detroit’s first sports talk show, “Sportswrap,” in 1981. He was inducted into the Michigan Sports Hall of Fame in 2008 and was also inducted into the Michigan Association of Broadcasters Hall of Fame, and the VIP Mentoring Coaches Challenge Hall of Fame. In 1981, he succeeded Bob Ufer as the University of Michigan football play-by-play announcer, a job he did for 33 seasons. Over the course of his storied career, Beckmann helped raise tens of millions of dollars for Detroit area charities, including: The Fallen and Wounded Soldiers Fund; Dutton Farm, which serves those with Down Syndrome; the Autism Alliance of Michigan; and numerous other nonprofit organizations. Beckmann was also a longtime major supporter of the March of Dimes and hosted an annual golf tournament fundraiser for the charity for 37 years. Fellow WJR personality Paul W. Smith commented, “In all my years of broadcasting and all the people I’ve had the privilege of working with, Frank Beckmann was one of a kind. All of us at WJR, and for that matter, all of Detroit, have been lucky to have him.”

WINA, Charlottesville Host Rob Schilling Sues Congressional Democrats Over Records Request. According to a story in the Richmond Times-Dispatch, WINA-AM/W255CT, Charlottesville midday talk show host Rob Schilling is suing Speaker of the House Nancy Pelosi, U.S. House clerk Cheryl L. Johnson and chief administrative officer of the U.S. House Catherine Szpindor alleging they denied him public records related to climate change hearings. The suit, filed in U.S. District Court in D.C., says Schilling’s request for documents related to House Committee on Oversight & Reform called “Fueling the Climate Crisis: Exposing Big Oil’s Disinformation Campaign to Prevent Climate Action” have been ignored or he’s been told no such records exist. Schilling’s complaint includes allegations that “the committee’s investigation into the fossil fuel industry’s climate disinformation campaign” is not in furtherance of Congress’ duty. He also argues that it appears “consultants were hired without following the process set forth in the House rules.” The Times-Dispatch story says no hearings related to this suit are currently scheduled.

WTOP, Washington to Debut ‘DMV Download’ in April. A new, daily local podcast from Hubbard Radio’s all-news WTOP, Washington will launch in April. WTOP says “DMV Download” is “the first local daily podcast that dives deeper into the biggest and most interesting news stories impacting Washingtonians – from Anacostia to Ashburn, Silver Spring to Upper Marlboro.” The program is hosted by WTOP investigative reporter Megan Cloherty and WTOP producer Luke Garrett. WTOP director of content integration and operations Craig Schwalb states, “Launching the DMV Download highlights WTOP’s continued focus on innovation with an investment in two accomplished and respected journalists excited to bring a fresh, local news podcast to life for the DC area.” Cloherty adds, “In 20 minutes, we’ll offer listeners context on the day’s biggest stories, going past the headlines with our deep bench of sources and reporters. In my mind, if we can wrap up your workday with dependable, interesting content about our community, we’ve done our job.”

TALKERS News Notes. Boston public news/talk outlet WGBH-FM announces what it is calling “a reimagined ‘Morning Edition’ with co-hosts Paris Alston and Jeremy Siegel. GBH News says alongside the NPR “Morning Edition” broadcast, Alston and Siegel “will bring audiences into the center of these stories, adding local context and depth.”  GBH general manager of news Pam Johnston says, “Our audiences have told us that mornings matter most when it comes to news. This is when people seek out the information they need to get them going and set the tone for the day ahead. Paris and Jeremy have the intelligence, energy and authenticity we need to start our mornings right. I know local audiences will relate to their informative and dynamic style.”…..Audacy’s Pineapple Street Studios announces the debut of the new five-part podcast series “Love Thy Neighbor,” that looks at the 1991 Crown Heights riots. Emmy-award winning journalist Collier Meyerson hosts the show that explores the lasting impact those four days of violence had on Crown Heights residents and the future of New York City. Through deeply personal, new and archival interviews with residents, scholars, and activists, “Love Thy Neighbor” will show how those four days in 1991 were a flashpoint that shaped a dark new era of politics, policing, anti-semitism and anti-Black racism in New York City.

Ukraine Tensions, COVID-19/Trucker Protest, Midterms/Trump & the GOP, Crime Wave-Violence Against Cops, January 6 Investigation, Beijing Olympics, and Super Bowl LVI Among Top News/Talk Stories Over the Weekend. The diplomatic tensions over Russia’s military buildup at the Ukraine border; the relaxing of COVID-19 mandates and the dismantling of the Freedom Convoy blocking the bridge from Windsor to Detroit; the battle for control over Congress in the November midterms and Donald Trump’s influence over the GOP; the wave of violent crime in America’s large cities and the spate of violence against cops; the investigation into the January 6 Capitol attack and the search for Trump administration records; the politics surrounding the Beijing Winter Olympics; and the Los Angeles Ram’s victory over the Cincinnati Bengals in Super Bowl LVI were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, February 7, 2022

Monday Memo: But Wait, There’s More! “Are you making these six common on-air mistakes?” consultant Holland Cooke asks in this week’s follow-up to last week’s column. HC calls these “simple techniques that make your show more inviting, user-friendly, and memorable.” Read more here.

 

Pending Business: “F” is for Frequency. Radio sales pro Steve Lapa says, “The more social media I consume, the more I see the same ads over and over. Many advertisers do not bother changing creative. Others just update slightly. But the repetition is there, every day, non-stop.” He says local direct sellers must continue to show how a radio campaign can deliver targeted reach AND frequency more effectively than any other medium. Radio advertising is adaptable in ways other advertising is not. “With the right amount of repetition and updated copy with a solid call to action” radio is more effective than any other medium. Read his column here.

iHeartMedia Names Bloomdaddy Afternoon Host on WTAM, Cleveland. Three months after the passing of Cleveland talk radio icon Mike Trivisonno, iHeartMedia announces that David Blomquist, a.k.a. Bloomdaddy, is the new afternoon drive talk host on heritage news/talk outlet “Newsradio WTAM 1100, The Big One.” Bloomdaddy has been the morning show host at the company’s WWVA, West Virginia, for the past 17 years. The program was syndicated regionally to stations in Pittsburgh, Youngstown, Akron, and Parkersburg, West Virginia.  Bloomdaddy will now call WTAM 1100 his home. iHeartMedia says the newly created Cleveland-centric, issues-based afternoon show will feature broadcasting veteran Carmen Angelo, news reports from Julie Holiday, and regularly scheduled traffic reports from Olivia Muzica. iHeartMedia Cleveland president Keith Hotchkiss says, “We’re thrilled to introduce Bloomdaddy to WTAM and the city of Cleveland. His passion for sports, his quest for information, and his commonsense approach to talk radio is the perfect combination for afternoon drive on the legendary WTAM.” Bloomdaddy comments, “I’m thrilled to launch this new show on a station that means so much to Cleveland. From the minute I turned the mic on at WTAM, it’s felt like home.  I look forward to having impactful conversations with my new radio family and learning even more about this incredible city.”

Bryan Suits Named Morning Host at KTTH, Seattle. Military veteran and talk radio personality Bryan Suits is back on the radio as morning host at Bonneville’s news/talk KTTH-AM, Seattle. Suits was an evening host on sister talk outlet KIRO-FM from 1999 through 2002. He’s also hosted at iHeartMedia’s KOGO, San Diego and KFI, Los Angeles. He hosts a podcast and is a frequent guest on FOX Business. Suits says, “When we moved back to Western Washington, the last thing on my mind was radio. After filling in on KTTH mornings, I realized that I was born to do this. This is where I started and found my voice. Someone has to reflect what the sensible people are thinking and thankfully KTTH is doing that. I’m humbled and grateful to be part of the team that tells the truth every day.” Bonneville SVP and market manager Cathy Cangiano says, “KTTH is the region’s leading conservative talk station because of our passionate, local hosts. Bryan Suits makes us even stronger. As we head into the midterm elections, KTTH is poised to make some waves.”

Erin Vermeulen Promoted to Evening News Anchor on WWJ, Detroit. Radio news pro Erin Vermeulen is being promoted to evening news anchor at Audacy’s all-news WWJ, Detroit “NewsRadio 950.” She’d been serving the station as writer and editor for the station. WWJ notes that her career has taken her to the Cairo, Dubai, Oman and South Africa before returning to the United States and working at KFI, Los Angeles as a member of “The Bill Handel Morning Show” in 2015. Vermeulen says, “I am really excited to get back to my radio roots as a news presenter at one of the most iconic stations in the country. I am also very grateful to work with such talented and extraordinary people at WWJ. It is great to be back on the airwaves in my hometown, where I started my career more than 20 years ago.” Audacy Detroit SVP and market manager Debbie Kenyon comments, “Erin is well connected to the community and has a number of great ideas to keep listeners informed about the top stories and events happening across metro Detroit, the state and the country. We are excited to promote Erin to anchor and look forward to hearing her voice on WWJ.”

WGY, Albany to Celebrate 100th Anniversary with Special Broadcast and Podcast. Albany AM WGY will celebrate its 100th anniversary on air on February 20 with a number of special presentations, including a live celebration at 1:00 pm that day. On January 31, iHeartMedia began presenting the podcast series, “Wireless: 100 Years of WGY.” The program is hosted by WGY news anchor Mike Patrick and features intimate and candid interviews with many familiar WGY voices, with new episodes released weekly. On February 20, many past and present hosts, news anchors and members of New York’s Capital Region will take part in the special live event. A retelling of radio’s first radio drama, “The Wolf,” will also be presented live from the Kenmore Ballroom in Albany where WGY has a history of broadcasting from going back to 1923. The event at the Kenmore begins at 3:00 pm with a lecture from Chris Hunter from the Museum of Innovation and Science. WGY program director Jeff Wolf says, “It’s an honor and huge responsibility to lead an institution of innovation and community service such as WGY into its next 100 years. We’re looking forward to highlighting our first 100 years and commemorating important events in history throughout 2022.” iHeartMedia Albany SVP of programming John Cooper adds, “As a longtime Capital Region resident, WGY has had an impact on my life since the early 60s. Starting as a listener, it has been an honor and privilege to have been able to work directly with some of the great news/talk programmers and personalities over my last 22 years. 100 years of service to this community is an amazing milestone. WGY is the go-to station when you need to know.”

‘The Next Great Podcast’ Winner Named. The winner of the second annual “The Next Great Podcast” contest from iHeartMedia and Dan Patrick, in partnership with Tongal, is, “Hookergate: Criminals & Libertines in the South,” from Dr. Lindsay Byron. Byron is a former English professor, Southern historian and longtime stripper turned full-time artist, storyteller and community leader. “Hookergate: Criminals & Libertines in the South” takes listeners back in time to 1977 when a high-profile prostitution ring involving 11 businesses in three states was the most-talked-about headline of the day. The podcast combs through the dusty archives of the Danville Register & Bee, which were carefully clipped and preserved by Lindsay’s aunt’s mama, who held a familial connection to this web of crime. The program shares unforgettable colorful quotes from local reporters and unbelievable but true dramatic scenes pulled straight from the police reports. It’s all brought to life by Byron and presented alongside present-day interviews with individuals from the older Southern generation, who remember the madness as it unfolded in real time.

TALKERS News Notes. Clinical psychologist Dr. Ellen Kenner celebrated her 25th anniversary show with her February 5 episode of “The Rational Basis of Happiness.” Dr. Kenner tells TALKERS she enjoys the unique connection that only radio provides and is looking forward to her 26th year on air of her syndicated show. “The Rational Basis of Happiness” is distributed via Talk Media Network…..Sports talk personality Kevin Dunn leaves Genuine Austin Radio’s “The Horn” (KTXX-FM/KTAE-AM/W270CO) in Austin for a full-time position outside the radio business and Mike Hardge joins the station to co-host afternoons with incumbent host Rod Babers.

COVID-19, Ukraine Tensions, January 6 Investigation, Electoral Count Act, Spotify-Joe Rogan Controversy, Midterms/Trump & the GOP, and Beijing Olympics Among Top News/Talk Stories Over the Weekend. The rate of COVID-19 cases in the U.S. and abroad and the Canadian truckers’ protests paralyzing Ottawa; the investigation into the January 6 attack on the Capitol and former Vice President Mike Pence’s deviation from Donald Trump’s stance on the day’s events; the re-writing of the Electoral Count Act led by Senators Joe Manchin and Lisa Murkowski; the diplomatic tensions over Russia’s military build-up; Spotify supports Joe Rogan but deletes numerous episodes of his podcast after racially tinged comments contained within them resurface; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; and the politics and COVID issues surrounding the Beijing Winter Olympics were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Advice

Monday Memo: But Wait, There’s More!

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — I worked with the late great Larry King four times, and I can sum-up how he got those he was interviewing to say something they didn’t say in other interviews along the PR tour by quoting his RT America show promo: “I never learned anything while I was talking.”

So thanks for compliments and to those who shared my column here last week: “Talk Radio 101: LISTEN.”

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Front Page News Industry News

Monday, January 31, 2022

Monday Memo: Talk Radio 101 – LISTEN. “Streaming has music radio on its heels, because,” in consultant Holland Cooke’s view, “The Sentence Never Spoken is ‘Alexa, please play six commercials.’” Yet Cooke warns that “talkers should avoid taking false comfort that we’re less vulnerable to digital competitors, because people are using social media to talk to each other without us.” In this week’s column, HC details techniques to engage callers. Read it here.

 

Pending Business: It’s a Matter of Trust. Radio sales pro Steve Lapa says that it’s not unusual for news/talk radio sellers to unwittingly overlook the importance of the trust and credibility that their station’s hosts have engendered with their listeners. Too often, this important quality that’s not easy to match is left out of proposals for one reason or another. Read his column here.

Adriana Rizzo Named SVP of Consumer Marketing for Audacy. Marketing pro Adriana Rizzo joins Audacy as SVP of consumer marketing, effective January 31. In this role, Rizzo will lead the company’s audience growth initiatives across brand strategy, creative, messaging, media planning and attribution, while also managing the company’s Alchemy function, focused on the strategic integration of exclusive content and programming to Audacy’s over 200 million listeners. Audacy chief marketing officer Paul Suchman says, “We’re thrilled to have Adriana join our growing team. Her hire underscores our commitment to world-class marketing and our vision to become the audio platform of choice for consumers. The timing of Adriana’s hire is well aligned with our deep investments in technology and our future-proofed digital platform. Adriana will be a key partner to our business lines and to our marketing leads across broadcast, digital, sports betting and podcasting.” Rizzo was most recently with Discovery and launched streaming service Discovery+. She’s also served with ESPN. She comments, “I’m very excited to be joining Audacy at such an important and strategic time for the company and the industry. I look forward to working closely with this talented team and helping Audacy achieve new heights.”

After YouTube Snub, Heidi Harris Launches Vimeo Show. Twenty-four-year veteran Las Vegas-based radio talk show host Heidi Harris, currently heard at “97.1 FM Talk St. Louis” (KFTK-FM), is another conservative commentator recently banned from YouTube because of political content that the mega-platform says doesn’t meet its standards. In response, she has launched a new channel on Vimeo which will feature her daily “Headlines with Heidi” program. TALKERS founder Michael Harrison served as her first guest. Harris and Harrison discussed the current Big Tech censorship controversy as well as a number of “behind-the-scenes” talk media issues. To see the program, please click here.

2022 iHeartRadio Podcast Awards Take Place Virtually on Thursday. A number of celebrities will make guest appearances on this Thursday’s 2022 iHeartRadio Podcast Awards. The program was originally to take place live at the iHeartRadio Theater in Los Angeles but will now happen virtually at 9:00 pm ET on February 3 streaming on iHeartRadio’s YouTube channel and Facebook page as well as broadcast across select iHeartMedia radio stations nationwide. iHeartMedia says stars appearing include: Jason Bateman, Sean Hayes and Will Arnett, Martha Stewart, Matt Rogers and Bowen Yang, Paris Hilton, Shonda Rhimes, Will Ferrell, Wilmer Valderrama, and many more. While winners from most categories will be decided by a panel of industry leaders and creatives, the Podcast of the Year award is decided by social voting on Twitter. The nominees for Podcast of the Year are: “Code Switch,” “Conan O’Brien Needs a Friend,” “Crime Junkie,” “Louder Than a Riot,” “Office Ladies,” “SmartLess,” “Stuff You Should Know,” “The Daily,” “The Midnight Miracle” and “You’re Wrong About.”

Round Four of Holiday PPM Ratings Released. The fourth and final round of ratings data from Nielsen Audio’s Holiday PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s Holiday 2021 sweep covered December 9 – January 5. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Due to holiday listening habits influenced by Christmas music, spoken-word stations often lose share during this period, but not all stations saw losses this time around. In Indianapolis, Emmis Communications’ news/talk WIBC-FM adds seven-tenths for an 8.8 share (weekly, 6+ AQH share) but remains ranked #3 in the market. Cumulus Media’s WWTN-FM, Nashville “SuperTalk 99.7” is up eight-tenths for a 6.1 share finish and climbs from the #8 rank to #3. In Providence, Cumulus Media news/talk WPRO-AM/WEAN-FM rises nine-tenths to a 6.7 share but is still ranked #5 in the market. iHeartMedia’s WJNO, West Palm Beach adds a half share for a 2.3 share finish good for the #11 rank. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first three rounds) here.

Ukraine Tensions/Sanctions, COVID-19, U.S.-China Relations/Olympics, Midterm Elections/Trump & the GOP, Spotify’s COVID Issue, Supreme Court Opening, North Korea Missile Test, and NFL Playoffs Among Top News/Talk Stories over the Weekend. Russia’s military build-up at the Ukraine border and the West’s threatened sanctions if Russia invades; the rate of COVID-19 cases in the U.S. and abroad, and mask & vaccine mandates; the Biden Administration’s relations with China and the Beijing Winter Olympics; the battle for control of Congress in the November midterm elections and Donald Trump’s influence on the GOP; Spotify deals with artists pulling their music in response to what they term medical misinformation being spread on the “Joe Rogan Experience”; the controversy over President Joe Biden’s promise to nominate a Black woman to fill retiring Justice Stephen Breyer’s Supreme Court seat; North Korea tests a new missile causing concern over its military ambitions; and the Cincinnati Bengals will face the Los Angeles Rams in the Super Bowl after Sunday’s games were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Advice

Monday Memo: Talk Radio 101 – LISTEN

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Talk radio isn’t just different than music radio. It’s better. Talk radio is never on in the background. And streaming has music radio on its heels, because The Sentence Never Spoken is “Alexa, please play six commercials.”

Yet talkers should avoid taking false comfort that we’re less vulnerable to digital competitors, because people are using social media to talk to each other without us. So joining the conversation there is now table stakes. But defending the towers remains Job One.

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Front Page News Industry News

Monday, January 24, 2022

Monday Memo: Improving Results from Endorsement Spots. “Radio – stations and personalities – can make big money with the personal pitch that cuts through listeners’ mental clutter. BUT…” in this week’s column, consultant Holland Cooke warns against common technique faux pas. Read it here.

 

Pending Business: Comfortably Numb. Radio sales pro Steve Lapa says that radio sales proposals missing the answer to the “Why Buy?” question are missing the chance to tell your station’s unique story. If your station has personalities that connect with listeners and get thousands of them to act when it comes to charity giving and live appearances, sellers should tell those stories. “Move on from empty ‘reach’ numbers. Facebook, YouTube, Twitter, Instagram, Tik-Tok and geo-targeted others will win the numbers game. But when it comes to showing results, radio is still a primary medium.” Read more here.

Starnes Media Group Partners with Hibbard Group for Affiliate Relations. The Starnes Media Group announces that it is engaging The Hibbard Group as its agency of record for affiliate relations and acquisition for “The Todd Starnes Show” and “The Todd Starnes Commentary.” Todd Starnes’ daily talk radio program airs live from 12:00 noon to 3:00 pm ET and Starnes Media produces three separate 90-second daily commentaries by Todd Starnes that are heard on more than 650 stations nationwide. The Hibbard Group president Jack Hibbard says, “I am excited to be working with Todd Starnes. Todd’s high standard of journalistic integrity is rare these days. We believe that, combined with his unique style of communication, he has created a show that any radio station would be proud to air.” Starnes says the partnership is “an important step for us. We believe they have the experience to assist us in growing our affiliate base and serving our stations well.”

Radio One Partners with Charlotte FC for Radio Broadcasts. As part of a partnership between Major League Soccer club Charlotte FC and Radio One, sports talk WFNZ-AM/W273DA, Charlotte will serve as the club’s flagship radio station. Radio One says it will broadcast most matches on WFNZ, while the remaining matches will be carried on sister news/talk station WBT-AM/FM. Radio One regional vice president Marsha Landess says, “Our team at Radio One Charlotte is thrilled to bring the passion of Charlotte FC to “Sports Radio” WFNZ. With the growing excitement of professional soccer that’s evident in Charlotte, we look forward to a long successful partnership and are glad that we are a part of this historic time in Charlotte sports.”

COVID-19, Ukraine Tensions, Biden Approval Ratings/Midterm Elections, Inflation & Supply Chain, Boris Johnson Troubles, Beijing Olympics, and NFL Playoffs Among Top News/Talk Stories Over the Weekend. The COVID mandates protest in Washington, DC and the rate of Omicron cases in the U.S. and abroad; the tensions over Russia’s military build-up at the Ukraine border; President Joe Biden’s low approval ratings and the battle for control of Congress in the midterm elections; high retail and oil prices and the ongoing supply chain woes; UK Prime Minister Boris Johnson’s political troubles; the politics and health policies at the Beijing Winter Olympics; and the NFL Playoffs were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Advice

Monday Memo: Podcasting ‘Will Continue to Explode’

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — So says none other than the CEO of the biggest radio station owner. In a marketing piece to the advertising community, iHeartMedia’s Bob Pittman: “Podcast audiences will continue to explode, passing the biggest music streaming services in reach, with no signs of growth abating.”

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Front Page News Industry News

Monday, January 3, 2022

Monday Memo: CES, Carefully. Like most conventions a year ago, CES2021 settled for virtual. But this week, it’s game-on in Las Vegas. And there – vax’d, boosted, tested, masked, and toting the jug-handle-size bottle of hand sanitizer – is Holland Cooke. Read more here.

 

Pending Business: A New Year’s Lesson. Radio sales pro Steve Lapa says a holiday chat with a former associate recalled a memorable case of a radio seller who transitioned from newspapers and the switch was not smooth sailing at first. But persistence and management support saved the day. Read more here.

Ratings Takeaways from Nielsen’s December PPM Survey. Last week, Nielsen Audio released December 2021 ratings data for all 48 PPM markets. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from those markets for the period that covered November 11 to December 8. Audacy’s all-news WINS-AM was the top spoken-word station in New York, adding two-tenths for a 3.8 share (weekly, 6+ AQH share) good for the #8 rank. In Los Angeles, although it shed four-tenths, iHeartMedia’s news/talk KFI posted a 3.1 share and rose to the #7 rank. Audacy’s all-news WBBM-AM/WCFS-FM, Chicago fell out of first place to the #2 rank though it remained steady with a 5.7 share, while Nexstar Media’s crosstown news/talk WGN-AM was flat with a 3.7 share but rose to the #8 rank. Cox Media Group’s news/talk WSB-AM/WSBB-FM, Atlanta lost 2.7 shares, finishing with a 6.6 share and falling from #1 to #4. In Washington, Cumulus Media’s news/talk WMAL-FM added two-tenths for a 3.7 share and inched up to the #11 rank while Hubbard Radio’s all-news WTOP-FM dipped nine-tenths for a 6.8 share good for the #4 rank. Even though Bonneville’s news/talk KIRO-FM, Seattle added one-tenth, its 6.6 share was only good enough for the #2 rank. The news/talk battle in Salt Lake City flipped as iHeartMedia’s news/talk KNRS-AM/FM remained ranked #2 after slipping one-tenth to a 7.1 share while Bonneville’s crosstown KSL-AM/FM lost 1.5 shares for a 6.0 share finish causing it to fall from #1 to #5. The news/talk wars in Milwaukee showed some separation as iHeartMedia’s WISN-AM remained ranked #1,  posting its second consecutive 10.3 share while Good Karma Brands‘ crosstown WTMJ-AM fell five-tenths to a 7.1 share and finished ranked #4. You can see Mike Kinosian’s complete Ratings Takeaways from all 48 PPM markets here.

Salem’s WIND-AM, Chicago Adds to News and Traffic Operations. Changes in the news and traffic departments are taking place at Salem Media Group’s Chicago news/talk WIND “AM 560 The Answer.” Long time morning news anchor Mike Scott – who has anchored newscasts on the station between 5:00 am and 12:00 noon each weekday for the past 17 years – will join Salem as full-time news director and continue anchoring news and traffic. Scott had appeared on the station through an agreement between Salem, Total Traffic and Weather Network, and NBC News Radio. That agreement is not being renewed.  Scott says, “I’m incredibly gratified to be able to continue in my role on the air with AM 560 and Salem Media. We have some of the best listeners in all of Chicago radio and some of the best on-air talent. I look forward to providing the first look at the day’s news for our audience.” Scott will also assume anchoring duties for the Salem Podcast Network’s “Daybreak Insider Podcast,” which launched in September of 2021. Additionally, JoAnn Genette will join WIND as an afternoon news anchor through an agreement with Remote News Service. She will anchor weekday afternoon newscasts through 6:30 pm. Also, longtime Chicago traffic reporter Jill Urchak will begin handling afternoon traffic reports for the station. Urchak has spent close to 25 years as a traffic reporter in Chicago, including at WGN-AM, WBBM-AM, WSCR-AM, and WLUP-FM, as well as WBBM-TV. Salem regional VP and WIND general manager Jeff Reisman says, “News and traffic are cornerstone elements for our format and for our radio station. Keeping Mike Scott on our team while also adding JoAnn and Jill solidifies our commitment to serve our audience. We have a team of veteran broadcasters with experience and insight that our listeners can trust.”

Zederman Named Director of Content for ‘ESPN 1000’ in Chicago. At Chicago sports talk outlet WMVP-AM “ESPN 1000,” Good Karma Brands names Danny Zederman director of content. Zederman joins the leadership team as a 15-year veteran of “ESPN 1000.” Zederman has been serving as executive producer of the “Kap & J.Hood” show. He says, “I’m grateful to Good Karma Brands for the opportunity and am excited to work alongside ESPN 1000’s market manager Keith Williams, to lead and collaborate with our talented teammates and partners. My goal is to continue entertaining our fans, grow the ESPN Chicago brand on all platforms and add value to the community.” Williams says, “We’re excited to announce Danny Zederman as ESPN Chicago’s director of content.  Danny’s strategy and vision for our team in the future will allow us to grow to serve our partners, fans and teammates.”

Jimmy Failla Featured on FOX News’ New Year’s Celebration. Pictured above in Times Square prior to Friday’s New Year’s celebration is FOX News Radio host Jimmy Failla (right). With him is FOX News Radio manager of affiliate sales & marketing Tamara Karcev (left) and KTTH, Seattle talk host Jason Rantz (center). Failla was featured as one of the FOX personalities on the “All American New Year Live from Nashville” special that aired on New Year’s Eve.

TALKERS News Notes. Over the New Year’s holiday weekend, Ric Edelman debuted his new, nationally syndicated radio program, “The Truth About Your Future with Ric Edelman,” on 26 affiliates around the country. Edelman hosted AgeWave founder Dr. Ken Dychtwald on the program. Edelman says, “If you’re alive in 2030, you will likely live to age 100 or beyond. We need to make sure that your money lasts as long as you do, and that’s why I’m focusing on the topics that matter to investors today. The investments of the past 40 years won’t deliver the results you need in the future, so I’ll be sharing the ideas and strategies you need to achieve success in the 21st century.”…..The Independent Broadcasters Association’s board of directors elects officers for the 2022-2023 term. Ron Stone was re-elected for a second term as president and executive director of the IBA. Two of the other officers were also re-elected, Darrell Calton, chairman and assistant secretary and Allen Dick, VP and treasurer. Tony Renda was elected as secretary and assistant treasurer, replacing Mike Flood. Stone says, “I am pleased that the board has re-elected three of the founding officers for an additional term. I am very excited to have Tony Renda as one of our leaders in the next term. Tony has been instrumental in helping the IBA with many of the initiatives we took on in our first two years.  The IBA has succeeded in its first 18 months delivering many new ways for its members to save on operational costs, create new revenues, and benefit from all the professionals in the industry that are working with us. We have said from the beginning that a large independent membership provides scale and with scale we can deliver many great things for independent broadcasters.  I am looking forward to working with our management team to establish new goals for the IBA for 2022 and 2023.”

COVID-19, New Year’s Holiday, Twitter Boots MTG, January 6 Investigation, Colorado Wildfires, NASCAR ‘Let’s Go Brandon’ Issue, Betty White Dies, Antonio Brown Incident Among Top News/Talk Stories Over the Weekend. The exploding rate of COVID-19 cases in the U.S., the Omicron variant, and vaccine mandates; the New Year’s holiday, 2021 retrospectives, and predictions for 2022; Twitter permanently cancels account of Marjorie Taylor Greene; the investigation into the January 6 Capitol attack; the wildfires that devastated the Boulder, Colorado area; criticism over NASCAR for “reviewing” Brandon Brown’s crypto sponsorship and the “Let’s Go, Brandon” slogan; entertainment icon Betty White dies at 99; and Antonio Brown’s bizarre exit from the Tampa Bay Buccaneers in the middle of Sunday’s game were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.