Industry News

TALKERS News Notes

Midwest Communications’ news/talk KFGO-AM/FM, Fargo “The Mighty 790” is named Best Radio Station in Inforum’s 2023 The Best of the Red River Valley. The station has held the #1 position in the annual feature for more than 20 years. KFGO operations manager Joel Heitkamp states, “We have by far the biggest and most talented staff and we’re not afraid to add to it. We still go out there and find ways to improve. Our responsibility, first and foremost, is to our listeners. We’ll always realize that.”

Recently retired WIP-FM, Philadelphia morning drive host Angelo Cataldi publishes a book chronicling his career titled, LOUD: How a Shy Nerd Came to Philadelphia and Turned up the Volume in the Most Passionate Sports City in America (Triumph Books, 2023). The publisher’s promotion for the book says, “LOUD is an exuberant chronicle of Cataldi’s life, from his childhood as a self-described ‘king nerd’ in Providence, Rhode Island, to the traditional newspaper career he left behind, and his eventual rise to the top of the Philadelphia sports radio scene on WIP. Through it all, Cataldi remained dedicated to his mission of talking about what the city was talking about, in the same tone. And that tone was loud, passionate, and unapologetically real.”

Industry News

Dan Michaels Resigns from KFGO, Fargo

According to a report at The Forum, longtime Fargo radio personality Dan Michaels resigned fromim Midwest Communications’ news/talk KFGO, Fargo The Mighty 790 on November 2. He tells The Forum that he left the station due to a difference in programming philosophy with management. “We differed on the operation of the ‘Morning Crew,’ and so I decided to step away.” Michaels serves as the public address announcer for North Dakota State football and basketball games, a position he will continue to hold. Read the Forum story here.

Industry News

Midwest Communications Puts Clay Travis & Buck Sexton on WTAQ in Green Bay

Midwest Communications adds Premiere Networks’ nationally syndicated “Clay Travis & Buck Sexton Show” to the midday daypart (11:00 am to 2:00 pm) on news/talk WTAQ-AM/FM, Green Bay. Midwestim Communications operations manager Jason Hillery states, “We’re excited about the addition of Clay and Buck to our lineup. Their backgrounds and points-of-view on conservative topics are consistent with the values and direction of our brand. We look forward to many years of success with this program!”

Industry News

KELO, Sioux Falls Adds Clay Travis & Buck Sexton to Lineup

Midwest Communications’ KELO-AM/K286CN, Sioux Falls, S.D., announces the addition of Premiere Networks’ “The Clay Travis & Buck Sexton Show” to the station’s program schedule, effective July 3. KELOim “NewsTalk Radio” brand manager Greg Belfrage says, “We believe KELO’s listeners will really enjoy engaging with Clay and Buck. Their values represent the common sense, principled values found here on the Great Plains. Clay and Buck will allow people throughout the Sioux Empire to hear the news and talk about it as it happens.”

Industry News

Wisconsin Broadcasters Association Forced to Change Award Winners

After handing out honors at its annual awards gala over the weekend, the Wisconsin Broadcasters Association is forced to take back three awards and give them to the rightful recipients. Two of the awards were in television categories but the third affected news/talk radio outlets. Seehafer Broadcasting’sim talk/AC/sports station WOMT-AM/W300EE, Manitowoc was named News Operation of the Year winner in Medium Market News and Talk Radio. Midwest Communications’ news/talk WTAQ, Green Bay was erroneously named the winner on Saturday night. The WBA says the stations have been informed and awards will be produced and delivered to the stations. WBA president Michelle Vetterkind says, “We are very sorry for the error. The points awarded for social/digital media categories were not attributed to the News Operation of the Year award calculation. In previous years, points for those categories did not go toward News Operation of the Year. That rule change was made for the 2022 contest but wasn’t incorporated into the tabulation process.”

Industry Views

Monday Memo: NAB Show 2023

By Holland Cooke
Consultant

The first thing we heard was an earful from NAB president & CEO Curtis LeGeyt regarding automakers dropping AM receivers from new cars: “This is an issue we consider to be absolutely existential.”

Quoting Nielsen’s Fall 2022 survey results, Cumulus/Westwood One chief insights officer Pierre Bouvard ticked-off what he called “82 million reasons to keep AM radio in cars”

— 82,346,800 Americans listen to AM radio monthly.

— One out of three American radio listeners are reached monthly by AM radio.

— 57% of the AM radio audience listens to news/talk stations, the very outlets that Americans turn to in times of crisis and breaking local news.

 

As he presented “The State of Media, Audio and Marketing,” attendees were screen-shooting every slide in Pierre’s deck, so he offered to share (PBouvard@WestwoodOne.com). This must-see data explains and validates what he calls “The Two Jobs of Marketing: Converting Existing Demand and Creating Future Demand,” powerful ammo station reps can use to nudge advertisers who only tout special sales to instead use radio on-an-ongoing-basis.

— “If an apple orchard represents a brand’s entire customer base, converting existing demand = picking ripe apples (customers that are ‘in market’).” Those are, for instance, what he called the “3% who are looking to buy a car right now,” who will respond to the dealer’s caricature sale spots. As for the other 97%…

“If an apple orchard represents a brand’s entire customer base, creating future demand = planting new trees. It takes time and patience for new trees to bear fruit.” Thus, the worth of “emotional messaging that is designed to stand out and be enjoyed by consumers, creating positive memories of our brand that will influence future purchase decisions.”

 

Help Wanted!

Two discussions I took part in during the Small-Medium Market Forum echoed a unison I’m hearing everywhere: Where do we find on-air talent and salespeople?

— In the talent roundtable Mike McVay led, participants tended to think-young, swapping ideas for identifying entry-level candidates, possibly now podcasting. Or think-older. One participant mentioned a retired schoolteacher, comfortably pensioned, now cheerfully on-air, working fewer than 40 hours.

— The part-timer’s opportunity also came up on the sales side, in a roundtable led by Midwest Communications’ president Peter Tanz. As with industry in general post-pandemic, flexible arrangements help. And Tanz urged “Use your air, with ‘more cowbell.’” Meaning not only advertise for sellers on-air (where you’ll be talking to people who know the station); and he also suggested airing Employee Recognition salutes, of off-air staffers, which make the station sound like an appreciative employer.

— I read attendees a Help Wanted-Sales spot that has been productive at client stations, which I’ll share with you too. Simply Email me at talkradio@hollandcooke.com

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke