Audacy Goes with Podscribe for Measurement
Audacy names Podscribe its preferred measurement partner beginning in this year. Podscribe will enable attribution across most of Audacy’s digital portfolio, including streaming audio, podcasting, CTV, and display, with client-facing
dashboards and API access that support automated reporting and portfolio-level insights. The collaboration will also support select broadcast attribution initiatives within Audacy’s radio portfolio, complementing existing measurement partners. Audacy president of digital sales Michael Biemolt says, “Audacy consistently strives to deliver measurable results for advertisers, and our partnership with Podscribe further strengthens that promise. With enhanced attribution and transparency across our portfolio, we’re giving clients even greater confidence in how Audacy drives performance at scale.”
and outcomes that matter for its partners.” Audacy chief business officer Chris Oliviero says, “Our growing digital portfolio will benefit from this new organizational structure, setting Audacy up perfectly for further success. With Michael at the helm, we will lean into his expertise, experience and creativity to further energize our digital sales, unlocking new opportunities and creating better workflows and results for our local and national teams. We’re excited about what this means for our client partners and colleagues.” Biemolt most recently served as executive vice president at Audacy where he was responsible for leading digital transformation efforts and helping grow national sales capabilities.