March 2024 PPM Ratings Takeaways – Part Three
March 2024 PPM Data – Information for the March 2024 ratings period (February 29 – March 27) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.
The only requirement for a spoken-word station to be included here is that they be a Nielsen Audiosubscriber – there are no share or rank thresholds.
NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.
DNA – DNA = Did Not Appear – Does Not Appear
Comparisons are February 2024 – March 2024 (6+).
PORTLAND
News/Talk
KXL 6.9 – 6.5, #2 – #2
KEX 1.5 – 1.8, #21 – #20
KUFO .8 – .8, #24 – #23
KPAM .1 – .2, #34 – #32
News
None
Sports Talk
KFXX 1.6 – 1.5, #20 – #21
KXTG 1.2 – 1.5, #22 – #21
KPOJ .6 – .5, #26 – #26 (Trailblazers)
KMTT .1 – .2, #34 – #32
KFXX Stream DNA – .1, DNA – #36
Public Radio News/Talk
KOPB 5.1 – 5.8, #4 – #3
KOPB Stream 1.0 – .7, #23 – #25
CHARLOTTE
News/Talk
WBT-AM/FM 4.6– 4.0, #8 – #8
News
WRFX-HD2 DNA – DNA, DNA – DNA
Sports Talk
WFNZ-FM 3.4 – 3.9, #14 – #9 (Hornets)
WSOC-HD3 DNA – DNA, DNA – DNA
Public Radio News/Talk
WFAE 4.9 – 4.4, #6 – #6
WNSC .8 – .8, #18 – #20
WFAE-HD3 DNA – DNA, DNA – DNA
SAN ANTONIO
News/Talk
WOAI 2.7– 2.6, #14 – #14 (Spurs)
KTSA 2.3 – 1.9, #16 – #17
News
None
Sports Talk
KTFM .9 – .8, #25 – #24
KTKR .5 – .5, #30 – #29
KZDC .3 – .4, #33 – #32
Public Radio News/Talk
KSTX 2.3 – 2.7, #16 – #13
SACRAMENTO
News/Talk
KFBK-AM 7.3 – 6.5 #3 – #4
KSTE-AM 2.9 – 2.5, #12 – #16
News
None
Sports Talk
KHTK 1.4 – 1.7, #18 – #18 (Kings)
KIFM .9 – .9, #23 – #21
KIFM Stream DNA – DNA, DNA – DNA
Public Radio News/Talk
KXJZ 2.8 – 2.8, #13 – #13
KQEI .3 – .3, #27 – #22
KQED .1 – .1, #29 – #29
KUOP DNA – DNA, DNA – DNA
PITTSBURGH
News/Talk
KDKA-AM 4.5 – 3.8, #9 – #10
KDKA-AM Stream .3 – .2, #23 – #25
News
None
Sports Talk
KDKA-FM 7.6 – 8.4, #3 – #2
KDKA-FM Stream .6 – .4, #19 – #21
WBGG DNA – .1, DNA – #26
Public Radio News/Talk
WESA 5.2 – 5.2, #8 – #8
Note: Sports/talk KDKA-FM’s +.8 (7.6 – 8.4) represents Pittsburgh’s largest (6+) February 2024 – March 2024 increase.
SALT LAKE CITY
News/Talk
KSL-AM/FM 6.4 – 6.7, #3 – #2
KNRS-AM/FM 3.1 – 2.6, #13 – #17
KKAT DNA – DNA, DNA – DNA
News
None
Sports Talk
KALL .8 – .9, #23 – #23
KZNS-FM .7 – .5, #24 – #24 (Utah Jazz)
KZNS-AM .1 – .3, #28 – #26 (Utah Jazz)
KZNS-AM Stream .1 – DNA, #28 – DNA (Utah Jazz)
KZNS-FM Stream DNA – DNA, DNA – DNA (Utah Jazz)
KOVO DNA – DNA, DNA – DNA
Public Radio News/Talk
KUER 2.8 – 3.4, #15 – #13
KBYU-HD2 Stream .3 – .1, #27 – #27
KUMT DNA – .1, DNA – #27
LAS VEGAS
News/Talk
KMXB-HD3 .9 – 1.1, #26 – #26
KXNT .6 – .5, #29 – #30
KMZQ DNA – .1, DNA – #37
KXNT Stream .1 – DNA, #36 – DNA
News
None
Sports Talk
KKGK .3 – .6, #32 – #28 (Golden Knights)
KWWN .6 – .4, #29 – #32
KRLV .2 – .2, #34 – #33
KENO DNA – .1, DNA – #37
Public Radio News/Talk
KNPR 1.6 – 1.7, #22 – #22
ORLANDO
News/Talk
WTKS 5.0 – 5.9, #7 – #5
WDBO 3.1 – 3.5, #13 – #12
WFLF .8 – .7, #19 – #19
WFYY-HD3 .3 – DNA, #24 – DNA
News
None
Sports Talk
WYGM .8 – .8, #19 – #18 (Magic)
WOCL-HD2 DNA – DNA, DNA – DNA
Public Radio News/Talk
WMFE 2.4 – 1.7, #14 – #15
CINCINNATI
News/Talk
WLW 10.2 – 11.3, #2 – #1
WKRC 6.1 – 6.0, #5 – #5
News
None
Sports Talk
WCKY 1.1 – 1.0, #19 – #19
WSAI .6 – .6, #21 – #21
Public Radio News/Talk
WVXU 3.1 – 3.2, #10 – #10
Note: In addition to advancing to #1, news/talk WLW’s +1.1 (10.2 – 11.3) represents Cincinnati’s largest (6+) February 2024 – March 2024 increase.
CLEVELAND
News/Talk
WTAM 5.8 – 5.4, #9 – #9 (Cavaliers)
News
WMMS-HD2 DNA – .1, DNA – #23
Sports Talk
WKRK 3.7 – 4.3, #11 – #10
WKRK Stream .4 – .4, #21 – #21
WARF .2 – .2, #22 – #22
Public Radio News/Talk
WKSU 6.4 – 7.2, #6 – #5
WKSU-HD4 DNA – DNA, DNA – DNA
KANSAS CITY
News/Talk
KMBZ-FM 4.4 – 5.3, #6 – #4
KCMO-AM 2.3 – 2.0, #14 – #16
KMBZ-AM 1.8 – 1.4, #17 – #18
KMBZ-FM Stream .8 – 1.0, #22 – #22
KCMO-AM Stream DNA – DNA, DNA – DNA
KMBZ-FM HD2 DNA – DNA, DNA – DNA
News
None
Sports Talk
KCSP 3.0 – 1.8, #12 – #17
KCSP Stream .3 – .1, #25 – #29
KWOD .1 – .1, #28 – #29
Public Radio News/Talk
KCUR 2.9 – 2.9, #13 – #12
KANU-HD2 DNA – DNA, DNA – DNA
Notes: News/talk KMBZ-FM’s +.9 (4.4 – 5.3) represents Kansas City’s biggest (6+) February 2024 – March 2024 increase.
Conversely, sports/talk KCSP’s -1.2 (3.0 – 1.8) is the market’s largest (6+) February 2024 – March 2024 decrease.
COLUMBUS
News/Talk
WTVN 5.3 – 5.2, #7 – #8
News
WYTS DNA – DNA, DNA – DNA
Sports Talk
WBNS-FM 7.2 – 8.6, #2 – #2 (Blue Jackets)
WBNS-AM .3 – .4, #21 #20 (Blue Jackets)
WMNI .1 – .3, #22 – #22
WBNS-FM HD2 DNA – DNA, DNA – DNA
Public Radio News/Talk
WOSU 5.6 – 5.9, #6 – #6
Note: Sports/talk WBNS-FM’s +1.4 (7.2 – 8.6) represents Columbus’ largest (6+) February 2024 – March 2024 increase.
Up next: March 2024 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.