Tag: loyal

In an insight piece titled, Attention is Heard to Earn: News/Talk Already Has It,” Audacy presents a strong argument for the value of the format to advertisers. Some of the key elements of the presentation include: 1) News/talk is now the No. 1 radio format across broadcast and streaming, accounting for 22% of all AM/FM station streaming, nearly 3x the next closest format; 2) One in four Americans now identifies as a “News Fanatic,” checking the news five or more times a day and actively seeking deeper context – not just headlines; 3) News/talk listeners are more loyal than sports fans. Fifty-four percent are primary listeners who spend most of their listening time with news/talk, compared with 41% for sports; 4) Trust remains news/talk’s biggest advantage. Local news radio is trusted by 84% of listeners – higher than broadcast TV, national news radio, or social media; 5) The audience has significant buying power. Median household income is approximately $95,000, with listeners over-indexing for net worth above $2 million; and 6) The advertising works. Among ad-exposed consumers, news/talk campaigns drive 56% awareness, 47% consideration, and 49% purchase/conversion, while Audacy campaigns generate an average 24% lift in website traffic, with some categories seeing increases as high as 67%. See more here.