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Tag: live-reads

Sales

Pending Business: This Is Urgent

By Editor | August 22, 2022 by Editor

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Last week Apple shook the ad world tree again. This time recalibrating the contribution advertising delivers to their bottom line.

The announcement surrounding the “Today” concept in the App Store is particularly relevant to the radio business.

(more…)

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