Industry News

Audacy Hosting Infinite Dial Webinar

Audacy is hosting a webinar tomorrow (4/3) to look at data from Edison Research’s latest edition of its Infinite Dial study. The company says, “The Infinite Dial has become a critical resource for understandingim consumer behavior and technology adoption across smart platforms. Marketers and media buyers turn to these insights for important media trends in key channels such as radio, streaming audio, podcasts, social media, and more. Audacy will host a webinar on April 3 with head of research & insights Idil Cakim and Edison Research president Larry Rosin, who will share key trends from The Infinite Dial 2024, including: Media consumption and device adoption, in-car listening habits, podcast trends among key demographic groups, and observations and advertiser insights. Find registration information here.

Industry News

Edison Research & NPR: “Hit Play, Boomer!”

By Holland Cooke
Consultant

“They have the time and tools to listen, they like spoken word contest,” and Edison Research president Larry Rosin reminds us, they’re big-money consumers.

Baby Boomers – born between 1946 and 1964 – are now age 59-77.  Those 55+ comprise 30% of total USA population.

Per Edison’s ongoing “Infinite Dial” research, and with data and listener videos captured for this study done with NPR:

— 55+ consume more than 3 hours and 39 minutes of audio PER DAY. And 78% own a smartphone. And “Boomers listen to way more radio than do their children and grandchildren.” And they’re “adopting online audio.”

— Nearly 2/3 of Boomers’ audio is consumed at home. “Only about a third of that group is still working…they have the time to listen to podcasts.” And home is the #1 podcast listening location.

— But compared to 25-54s, they’re podcast consumer laggards. Rosin sees opportunity: “They’ve entered the top of the sales funnel.”

Compared to 25-54s, Boomers are podcasting laggards.

— Many Boomers think podcasting is a time-shifted radio show.

— “Overwhelmingly,” 55+ podcast listeners prefer news-related podcasts.

— We need to explain how-to-listen better than “available as a podcast” and wherever-you-get-yours.

Broadcasters and podcasters: Know how busy you are, I don’t make this recommendation casually. It’s well-worth your time to see the on-demand replay of this informative webinar.

Now I’m off to fabulous, fabulous Las Vegas for the 2023 NAB Show. Look for my convention notes here next week.

Talkers contributor Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Multiply Your Podcast Subscribers, Without Buying Clicks,” and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;” and.  Follow HC on Twitter @HollandCooke

Front Page News Industry News

Thursday, March 17, 2022

‘Free Talk Live’ Co-Host Ian Freeman is This Week’s Guest on Harrison Podcast. A self-described “activist for liberty” for the past two decades, Ian Freeman co-hosts (with Mark Edge) the independently syndicated radio show “Free Talk Live.” The program emanates from Keene, New Hampshire and airs seven nights a week between 7:00 pm – 10:00 pm ET. In addition to the two co-hosts, the show presents a rotating panel of regular personalities – such as one individual whose legal name is Nobody – described as ministers of the Shire Free Church (the show’s parent organization) and features various voices from New Hampshire’s liberty activist community. It has guests and takes callers from across the nation. Although still on the air regularly, Freeman is currently under federal arrest on a wide array of charges ranging from money laundering to wire fraud. He maintains his innocence and claims the FBI and other government agencies are on the mission of shutting him up after years of dealing with the nuisance of the show’s activism and controversial information. Freeman will begin his trial later this year. Stand by for a fascinating conversation about the First Amendment, freedom of speech, liberty, civil disobedience, and the role and impact of cryptocurrency in our modern society – the connection to which a number of Freeman’s legal troubles are related. To listen to the podcast in its entirety, please click here.

 

Weber Named Interim Broadcast Managing Editor for WBBM, Chicago. According to a report from Chicago media writer Robert Feder, Zac Weber is being promoted from his morning editor position to interim broadcast managing editor at Audacy’s all-news WBBM-AM/WCFS-FM, Chicago. This move comes three months after Julie Mann left the managing editor post at the station to take the public information officer role with Kane County, Illinois. WBBM Newsradio brand manager Ron Gleason says in a memo to staff, “Zac has done a tremendous job as morning editor, and there’s no question his skills of scouring the world for the latest news early each morning will pay off for all of us.”

 

Micah Goldberg Rises to SVP and Market Manager for Audacy Denver. Sales and management pro Micah Goldberg is promoted to SVP and market manager for Audacy’s Denver station group that includes sports talk KAMP-AM “The Bet 1430AM,” comedy KQKS-HD2 and three music brands. Goldberg – who was most recently director of sales for the cluster – takes over for John Fullam who had been serving as interim market manager since July 2021 and returns to his executive coaching business. Goldberg says, “Team Audacy is second to none. The pride I feel being able to continue contributing and leading a team I have such respect for is nearly indescribable. Following in John Fullam’s footsteps is no easy task, but I know Audacy Denver will continue to make him proud. Thanks to Audacy, Doug [Abernethy] and Susan [Larkin] for all the support and for this amazing opportunity.”

 

Edison: 39% of Americans 12+ Have No Radio in the Home. Calling it “radio’s hardware problem,” Edison Research says that data from its soon-to-be-released The Infinite Dial 2022 report indicates that over the last two years, the number of Americans 12+ who report not having a radio in their home has risen almost 10% with 39% reporting no radio in the home. Just 14 years ago that figure was 4%. Edison Research president Larry Rosin says, “Of course, nearly all cars have AM/FM radios easily available, and people can listen to the content of radio stations on their phones or smart speakers. However, the elimination of the standard, single-use radio from so many households makes the challenge that much harder in the location that most people spend the most hours.” Many consider the smart speaker to be the new in-home radio. Edison says it will present smart speaker adoption data when it reveals The Infinite Dial 2022 at Podcast Movement Evolutions on March 23.

 

 

House Speaker Nancy Pelosi Thanks Joe Madison for Help with Antilynching Act. Pictured above at yesterday’s bill enrollment photo opportunity for H.R. 55, the Emmett Till Antilynching Act, which specifies lynching as a hate crime act, are House Speaker Nancy Pelosi (third from right) and SiriusXM talk personality Joe Madison (far right). Speaker Pelosi thanked Madison for his efforts is raising awareness of the bill. Also pictured are: Chair Bennie Thompson, House Committee on Homeland Security (far left); Chair Joyce Beatty, Congressional Black Caucus (second from left); Congressman Bobby Rush (D-IL) (third from left); and House Majority Leader Steny Hoyer (second from right).

 

WJR, Detroit Named Station of the Year by MAB. News/talk WJR-AM, Detroit was named Station of the Year by the Michigan Association of Broadcasters as part of its 2021 Broadcast Excellence Awards. This is the fifth time in six years that the Cumulus Media station has been recognized as the Station of the Year. In addition, WJR was selected for 17 “Excellence” awards, and 7 “Merit” awards. Cumulus Detroit VP and market manager Steve Finateri says, “Winning so many awards reflects the depth of talent on this all-star team. Winning Station of the Year is especially gratifying, as WJR celebrates our 100th Anniversary this year! We thank the MAB for this wonderful recognition.”

 

TALKERS News Notes. The nationally syndicated “Erick Erickson Show” is being added to the program schedule at Mid-West Family Broadcasting’s news/talk WMAY-AM/FM, Springfield, Illinois. Erickson launched the 12:00 noon to 3:00 pm ET program nationally in May of 2021. The show is based at Cox Media Group’s news/talk “95.5 WSB” in Atlanta. Erickson says, “We’re excited to be joining the lineup at WMAY in Springfield and look forward to many great things to come in 2022.”…..iHeartMedia, Inc. announces that it has named Sam Englebardt, general partner of Galaxy Interactive, to its board of directors.  Galaxy Interactive is a venture capital franchise focused on companies operating at the intersection of content, finance and technology, with a particular emphasis on video game studios, NFTs, social platforms and financial marketplaces. Englebardt is also co-founder and partner at Galaxy Digital, a technology-driven financial services and investment management firm that provides institutions and clients with a full suite of financial solutions spanning the digital assets ecosystem. iHeartMedia chairman and CEO Bob Pittman says, “Sam’s expertise and deep understanding of web3, exponential technologies and the potential of emerging consumer tech platforms like NFTs, tokens and shared virtual experiences, combined with his background in media and entertainment, will be uniquely valuable to us as we extend iHeart’s presence into web3 and the metaverse.”…..Audacy Pittsburgh raises funds to provide over 600,000 meals for people in need through Greater Pittsburgh Community Food Bank. The “Giant Eagle Feed the Need Radiothon” aired on February 25 on KDKA “News Radio 100.1 FM and 1020 AM,” KDKA-FM “93.7 The Fan” and its two music-formatted sister stations. Audacy Pittsburgh SVP and market manager Michael Spacciapolli says, “Pittsburghers help their neighbors in times of need. Our community is at the core of everything we do at Audacy Pittsburgh. The results of the ‘Feed the Need Radiothon’ are a good showcase of radio’s power in our region. We are so grateful to everyone who contributed to make this another successful year.”

 

 

Broadcasters Foundation of America Announces New Board Members and Officers. The Broadcasters Foundation of America elects Curtis LeGeyt, president and CEO for the National Association of Broadcasters, Dennis Lyle, president and CEO for the Illinois Broadcasters Association and the Illinois Broadcasters Foundation, and Chad Matthews, president of ABC Owned Stations, to its board. In addition, it names Heather Cohen, EVP of The Weiss Agency, and Judy Quaranta, a highly accomplished executive in the world of finance, as officers. Quaranta will also fill the role of vice president of finance for the BFoA. Chairman Scott Herman says, “We’re delighted to announce these esteemed individuals — Curtis, Dennis, and Chad – as members of our board. Their support of the Foundation’s charitable mission and their leadership in the broadcast industry is commendable. Heather and Judy are accomplished professionals in their individual fields, and as officers of the Broadcasters Foundation, they will help us advance our cause of helping our colleagues who are in great need.”

 

Russia-Ukraine War, Gas Prices/Inflation, Fed Rate Hike, COVID-19, Midterms/Trump & the GOP, Daylight Saving Time Bill, and Cuomo Sues CNN Among Top News/Talk Stories Yesterday (3/16). The Russian invasion of Ukraine, Volodymyr Zelensky’s appeal to the U.S. Congress, and China’s role in Russia’s gambit; the high price of gas at the pumps and the high cost of consumer retail goods; the Fed approves a quarter-percent interest rate hike; concerns about the Ba.2 Omicron variant and the rolling back of mask mandates in the U.S.; the battle for control of Congress in the November midterm elections and Donald Trump’s influence over the GOP; the debate over the Senate-approved bill that would make Daylight Saving Time permanent; and Chris Cuomo sues CNN for $125 million claiming he was unlawfully fired were some of the most-talked-about stories on news/talk radio yesterday, according to research from TALKERS magazine.