Lapcom Communication Corp | TALKERS magazine

Pending Business: How Would Elon Musk Price Radio?

By TALKERS | April 10, 2023April 11, 2023 by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

Theory vs. practice is always a fun exercise. What happens when someone is bold enough to step out and break the mold to achieve their goals? Do you stop and learn, or do you simply stay in your comfort zone and take a pass?

The headline was “Tesla Drops Prices Again” and they beat their quarterly sales goal. Do you drop your prices to make your sales goals? We are not talking about summer specials, weekend paid programming, or sports packages. Tesla made flat-out price reductions to roll the dice on volume, confident in the product and the marketplace to drive volume for the second time this year.

Ever visited a Tesla store? You will be shown a price card. Every time I asked a question, they tapped a keyboard. No real selling, just facts. Let us do a deeper Tesla-style analysis.

Why drop prices when you have nearly two-thirds of the EV market? Is it because your competition is gaining on you? Because you will miss your quarterly projections and you don’t like losing? Because an incentive to buy is about to expire (government credit)? Because you are a world class disruptor? Because you know by lowering prices you will own the news cycle? Because there is still room for old school price wars to stimulate demand and distract the competition?

Survey says, all of the above. How about the opposite? What if Tesla’s strategy was like what most of the radio managers and sellers reading this article would do? The “urgency” trigger. “Buy today, because prices will go up on ______.” The radio/audio “urgency” pitch strategy is so predictable – seasonal, political window, a change in management policy, sell-out level. Heck, Teslas are on back order and they still dropped prices. WWED? What would Elon do? Probably fire us via Twitter. Back to earth and our highly competitive radio/audio world. Here are the takeaways.

— Know your competition. My current experience in one of America’s largest radio markets is price strategy IS driving volume and helping a great radio station make goals. The higher-rated competitor is standing still as the business shifts.

— You don’t have to be loud to be a disruptor. Sitting Bull won by knowing how to sell his idea. He organized, collaborated and was patient. He won by quietly disrupting then got loud when the timing was perfect.

— Do your homework. “Urgency” as a price lever has been around since the Mad Men ran Madison Avenue. Have you ever reviewed how your urgency plan can be maximized? Or is the strategy played out?

— Who Cares? If you lower rates today until New Year’s Eve, will the rate reduction create enough local market buzz to drive the volume to beat your goals? You can always raise rates once your foundation is comfortably in place. Oops! Did I just demonstrate real world grid card selling?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lappa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Monday, October 17, 2022

By Editor | October 17, 2022 by Editor

Monday Memo: Podcasting? Think How-Long, Not How-Many. “When I say, ‘Seinfeld quote,’ you think ‘Do the opposite,’” consultant Holland Cooke reckons. In this week’s column, HC borrows another Jerry-ism to warn against “an all-too-common mistake” he hears podcasters make. Read it here.

Pending Business: How Do You Handle Mistakes? Radio sales pro Steve Lapa asks that question after his recent experience with a local company that handled a problem the right way. When the inevitable mistake happens at your station or network, are you “all hands on deck” or do you back away from the issue? He offers a four-point prescription for overcoming this adversity. Read it here.

KNX, Los Angeles Unveils ‘LA’s Morning News.’ Today (10/17), is the debut of the new “LA’s Morning News” program in Audacy’s all-news KNX-AM/FM, Los Angeles. The company calls it “the next generation of the iconic brand’s all-news morning show about the stories that matter to millions of Southern Californians.” Longtime KNX News anchor and podcaster Mike Simpson moves to the morning drive daypart as host alongside co-host Vicky Moore and veteran traffic reporter and news personality Jennifer York. The moves follow the retirement of legendary morning news anchor Dick Helton after a 53-year career with 24 years of it spent at KNX. Audacy regional president Jeff Federman says, “Mike, Vicky, and Jen are the perfect team to build upon the legacy of integrity, credibility, and humanity in our great shared experience – the morning commute in LA. We’d also like to extend our gratitude to Dick, as his decades of service to our communities are unrivaled.” Mike Simpson states, “There’s something very special about waking up a region as large and dynamic as this one. It’s about getting people out the door and keeping them company on their commute with what they need to know. I’m beyond thrilled to start working with Vicky, Jen and the entire team. Here’s to multiple alarm clocks!” Simpson most recently co-anchored the afternoon drive news and “KNX In Depth,” and created the hit podcast “I’ve Got Questions with Mike Simpson.” Vicky Moore has hosted mornings on KNX since 2004, and Jennifer York has been guiding KNX listeners through their commutes for more than a decade following a long stint as an airborne television traffic reporter in Los Angeles.

SummitMedia Gives Todd Johnson Oversight of Richmond Market. Wichita market president Todd Johnson adds market president duties for SummitMedia, LLC’s Richmond, Virginia station group that includes sports talk WURV-AM “ESPN Richmond” and four music brands. Johnson continues to serve in the president role for the Wichita market. SummitMedia chairman Carl Parmer comments, “Todd has done an outstanding job developing our Wichita cluster and I am confident he will bring the same passion, dedication and leadership to Richmond.” Johnson adds, “I’m honored to assume this new role for SummitMedia and expand my role in the company. I look forward to working with a new team of broadcast and digital experts, while enhancing the products and services we deliver to our clients.”

TALKERS News Notes. Joining the sale department at Skyview Networks are audio sales professionals Leslie Sturm and Jeana Meade. Sturm joins as vice president, network sales. She comes to Skyview with an extensive background at the agency and advertising sales levels. Meade, a 12-year broadcast audio veteran, is now Skyview’s newest network audio manager. Skyview president of network partnerships and chief revenue officer Jeanne-Marie Condo says, “Leslie and Jeana’s tremendous experience and stellar industry knowledge will be a driving force for sales on both coasts. Each of them has hit the ground running, fitting in perfectly with our current culture while bringing their unique skills forward, and we are thrilled to have them on board to help lift our initiatives to new levels.”…..DailyWire+ Podcast Network names audio industry pro Scot Herd SVP of ad revenue. Herd most recently served as VP of network sales for iHeartMedia. In this position, Herd will oversee the company’s team of in-house ad sales reps selling podcasts including: “Candace Owens,” “The Jordan B. Peterson Podcast,” “Morning Wire,” and the YouTube exclusive show, “The Comments Section with Brett Cooper.” DailyWire+ continues its sales partnership with Westwood One, which continues selling the network’s flagship podcast, “The Ben Shapiro Show.” Herd says, “I’m thrilled to take over this new role at DailyWire+ and to capitalize on our tremendous growth. We are committed to our partners and will go above and beyond to optimize all our advertising campaigns. This sales team is second to none and I am privileged to be in this position. 2023 here we come!”…..Podcast discovery platform Podcast Radio Network, official podcasting content partner of NAB Show New York 2022, announces that it is kicking off Podcast Futures New York, a special event for audio and podcasting professionals held in conjunction with NAB Show New York, on Wednesday (10/19) from 10:00 am-5:00 pm at the Javits Center.

TALKERS PERSONALITY PROFILE: The Late Barry Farber’s Daughter Bibi’s Musical Journey. TALKERS managing editor Mike Kinosian follows the fascinating story of Bibi Farber, the NYC-born daughter of the late talk radio legend Barry Farber on her musical odyssey that took her from the U.S. to Sweden (where she spent her teen years and was part of that country’s emerging alt-rock scene) and back again. Bibi Farber and her two-years younger sister Celia grew up in the Big Apple. Their parents had long been separated and in 1976 the two young girls (13 and 11 at the time) relocated to Orebro, Sweden with their mother, Ulla. “I didn’t want to go, but it wasn’t up to me,” emphasizes Bibi, who would wind up living in Sweden for six years – Celia for eight; both finished high school there. “I went to the United Nations School and loved it. Even though my father saw less of us, he loved that we were living in Sweden. He thought it was a much safer place than New York, which in the mid-1970s, was no place for two teenage girls to live. Sweden was a great place, although we did split with American culture.” Albeit that Bibi didn’t start playing music until becoming a high school student in Sweden, she loved rock music and was self-taught. “I didn’t have any formal music training but was able to play in punk bands,” she points out. “I was a classic rock kid from New York, so I was into artists such as Led Zeppelin, David Bowie, Elton John, the Who and the Stones. When I got to Sweden, those artists weren’t big there. They didn’t have any commercial radio as we do in America.” Over the years, Bibi has written and recorded a number of tracks – some that have found their way into major commercials – and has carved out a niche performing for people in hospitals, nursing homes, and similar locations between her home in the Hudson Valley and Brooklyn, New York. She has also mastered the art of stilt-walking and has, upon occasion, incorporated it into her unique performances. To read the entire story, please click here.

Russia-Ukraine War, Midterms, Trump Legal Issues, Xi Jinping, January 6 Hearing, Inflation/Financial Markets, and Ye-Parler Deal Among Top News/Talk Stories Over the Weekend. Russia’s use of Iran-made drones to bomb civilian targets in Ukraine; the Herschel Walker–Raphael Warnock debate and the build-up to the November midterm elections; the numerous legal battles facing former President Donald Trump; Chinese President Xi Jinping begins third term, speaks at Communist Party’s 20^th Congress; the final January 6 hearing and the committee’s recommendation to subpoena Donald Trump; the high rate of inflation and the mercurial financial markets; and Ye’s deal to acquire conservative media platform Parler were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Sales

Pending Business: Electric Rapport

By Editor | August 29, 2022 by Editor

By Steve Lapa
Lapcom Communications Corp
President

PALM BEACH GARDENS, Fla. — It’s always something.

This time it’s EVs as California is preparing to end all sales of gas or diesel powered cars by 2035. By then the mandate is electric vehicle sales only. The California electric vehicle sales ramp up is 35% by 2026 then 68% by 2030 and 100% by 2035. Data indicates there are over 14 million cars on the road in California. Some reports have 12 states following the California lead.

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Monday, August 15, 2022

By Editor | August 15, 2022 by Editor

Monday Memo: News = Dog, Talk = Tail. Consultant Holland Cooke reckons that “events now unfolding around us can be ratings GOLD,” if news/talk stations “re-balance both aspects of the format franchise.” Read it here.

Pending Business: Worst Cold Call Ever. Radio sales pro Steve Lapa writes today about an absurd cold call that happened to him and reminded him that every now and then it’s a good idea for radio sellers to revisit some of the cold call basics. He has seven thoughts on the subject to share with readers here.

Cumulus Names Casey Bartholomew Host at WBAP, Dallas/Fort Worth. Talk radio pro Casey Bartholomew is joining Cumulus Media’s Dallas/Fort Worth news/talk WBAP as host of the 9:00 am to 11:00 am program. He takes over for Ernie Brown who was recently promoted to co-host of the station’s morning drive show. Bartholomew joins Cumulus DFW from Cumulus Columbia, Missouri, where he’s been serving as program director for news/talk station KFRU-AM/FM. WBAP and KLIF program director Bruce Collins says, “Casey is the ultimate pro and understands the top stories of the day that affect our listeners. We are excited to have him on the News Talk 820 WBAP team.” Bartholomew comments, “WBAP is a legendary station and I’m thrilled to be a part of it. Looking forward to the challenge – This is going to be fun.”

iHeartMedia and ASU Agree to Hockey Broadcasts Deal. The new broadcast agreement between iHeartMedia Phoenix and Arizona State University puts play-by-play of the school’s men’s hockey games on sports talk KGME-AM “FOX Sports 910,” beginning October 11. The deal also includes a weekly coach’s show featuring head coach Greg Powers. Sun Devil for Life Tyler Paley returns to his roots as the first-ever play-by-play voice of Sun Devil Hockey Radio. A three-time ASU grad, Paley covered the ASU men’s ice hockey team extensively during his tenure at the Walter Cronkite School of Journalism and Mass Communication from 2014-18. His experience spans years of various communications roles including multimedia journalist, anchor and reporter, social media strategist, commentator for Pac-12 Network and freelancer for CBS, FOX Sports and ESPN. iHeartMedia market president Linda Little says, “‘FOX Sports 910’ and iHeartMedia Phoenix are proud to partner with Arizona State University as they launch their inaugural radio broadcast for hockey play-by-play.”

Broadcasters Foundation of America Mourns Passing of Jim Thompson. The Broadcasters Foundation of America announces the passing of its longtime president Jim Thompson. The BFOA says Thompson, who fought a valiant struggle against throat cancer for nearly a year, passed away last night (8/14) in Summit, New Jersey, at the age of 75, surrounded by his family. The family has requested that, in lieu of flowers, donations be made to The Jim Thompson Memorial Fund, which has been established by the Broadcasters Foundation in honor of Thompson’s dedication and service to the broadcasting industry and to the Foundation’s charitable cause of providing financial aid to radio and TV professionals in acute need. BFoA chairman Scott Herman says, “I am very proud to have known Jim for nearly 40 years as a colleague and a friend. Jim believed deeply in helping others and his passion and enthusiasm for life always lit up a room. Broadcasting has lost a great man, who always saw the positive in every person and every situation. He will be sorely missed.” Thompson took over the reins of the Broadcasters Foundation in 2009, guiding the charitable organization to more than quadruple the amount of financial aid it distributes to radio and TV professionals from $400,000 to nearly $2 million last year. BFoA chairman emeritus Phil Lombardo says, “When the board of directors was searching for a president, Jim’s reputation as a leader combined with his compassion for others and his ability to rally people together made him the perfect choice. His accomplishments over the past 13 years helped the many TV and Radio professionals who found themselves in unthinkable circumstances and in need of aid. Our sincere sympathies go out to his family.” Last October, Thompson announced he would be retiring at the end of 2022. Thompson had been president and CEO of Group W Radio, the second largest radio company in the country during his leadership, and along with Mike Craven was co-owner of Liberty Broadcasting, a nineteen-station radio group concentrated on the east coast. He began his broadcasting career as an account executive at KYW-TV, Philadelphia in 1971, where he rose to vice president and general manager. Thompson is survived by his wife Cindy, his five children, Meghan Cima, Shannon Gardiner and her husband James, Katie McElwee and her husband Tommy, James Thompson and his wife Madison, Molly Thompson, seven grandchildren, and his brothers John and Thomas. To make a donation to the Jim Thompson Memorial Fund, please click here: https://bfoa.app.neoncrm.com/forms/jimthompsonfund.

FSR’s Doug Gottlieb Broadcasts from LA Football Training Camps. Pictured above (right) is FOX Sports Radio personality Doug Gottlieb chatting with Los Angeles Rams wide receiver Cooper Kupp (left) during Gottlieb’s broadcast from the team’s training camp on August 9. Gottlieb broadcast from the Rams’ and the Los Angeles Chargers’ camps as part of the network’s annual NFL Training Camp Tour.

PodcastOne Strikes Deal with ActionPark Media. This new relationship between PodcastOne and Kevin Connolly’s boutique media network ActionPark Media gives PodcastOne exclusive distribution and advertising sales rights for APM’s current slate of podcast and vodcast programming. In addition, it allows for the two media companies to co-develop future podcast/vodcast based intellectual property, produce advertiser-sponsored live streaming and touring opportunities for host/talent and create exclusive licensing for podcast specific branded merchandise. PodcastOne president Kit Gray states, “Kevin and APM clearly have a knack for producing quality podcast content with ‘Victory the Podcast’ being one of the first shows giving a behind the scenes look at a hit television series and ‘The Morning After with Kelly Stafford’ consistently charting as one of the top shows for parents and families. This joint venture now gives us the ability to work together to grow the audience for a slate of incredible existing shows. Additionally, with LiveOne’s streaming partnerships, live event capabilities and merchandising division, we are excited to further enhance branding opportunities for the star-studded roster of hosts.”

Gunhill Road Spoken Word Music Video on Display as “Work of Art” in Show at Florida Gallery. The internet hit, “I Know You’re Real,” by talk-radio-friendly pop music band Gunhill Road, featuring TALKERS founder Michael Harrison as lead spoken word vocalist, has broken new ground in the genre of music video being recognized as fine art. The official video of the song which appears on Gunhill Road’s 2021 album, What Year Is This! addresses the subject of animal welfare celebrating all aspects of the deep relationship between human beings and other precious life forms on Planet Earth. The art show, being presented at the prestigious Martin Arts Court House Cultural Center Gallery in Stuart, FL, is cleverly titled, “Dog Days of Summer (and other pets too!).” The show centers on animal-related fine art (paintings and sculpture). It runs through October 1 and features a virtual gallery as well as a live presentation and includes charitable community outreach initiatives such as animal rescue and pet adoption. Martin Arts spokesperson Rickie Leiter tells TALKERS, “I grew up in the Northeast listening to Gunhill Road on the radio and was delighted to hear about this beautiful video with its sweet music, moving words and stunning images. It is indeed a work of visual, not to mention audio and poetic, art.” Gunhill Road co-founder (and devoted cat lover), Steve Goldrich tells TALKERS, “We are beyond honored to have our video on display among paintings at a fine art show of this caliber.” In addition to Goldrich and Harrison, Gunhill Road’s current lineup includes longtime member Paul Reich and famed Broadway instrumentalist Brian Koonin. An advance single (and video) titled, “Idiots,” from the group’s forthcoming album, spotlighting the danger of societal ignorance and also featuring Harrison on lead vocals, is scheduled to drop later this week. Both videos are produced by TALKERS VP/associate publisher Matthew B. Harrison. For more information about the show and Martin Arts please click here. To view the video, please click here.

FBI Raid/Bureau Threats, Inflation Reduction Act/The Economy, Salman Rushdie Attack, Immigration/Baja Violence, Midterms/2024 Race, Afghanistan Situation, and Anne Heche Dies Among Top News/Talk Stories Over the Weekend. The FBI raid on former President Donald Trump’s residence at Mar-a-Lago and the subsequent threats against FBI offices; the passage of the Inflation Reduction Act spending, the falling price of oil, and the still climbing price of food; the attempted assassination of author Salman Rushdie; the migrant issues at the U.S.-Mexico border and the weekend’s cartel violence in Baja cities near the border; the primary elections for the November midterms and speculation about the nominees in the 2024 presidential race; the deteriorating conditions in Afghanistan a year after the U.S. military’s exit from the nation; and actress Anne Heche dies a week after a fiery car wreck were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Sales

Pending Business: One Thing Every Advertiser Should Know

By Editor | August 1, 2022 by Editor

By Steve Lapa
Lapcom Communications Corp
President

PALM BEACH GARDENS, Fla. — Here is a simple question that every talk radio seller who wants to be successful must answer: “What is the one ‘thing’ every advertiser should know about my on-air talent?” In other words, what is the unique selling point that can be connected to your on-air talent and only the talent you represent.

And try your best to move past audience ratings because they come and go. “We’re number #1!” is an important validation, but when the time comes to move into the price=value equation, beauty is in the eye of the beholder.

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Front Page News Industry News

Monday, February 28, 2022

By Editor | February 28, 2022 by Editor

Monday Memo: Read Me, Please! “Few opportunities to engage are more powerful than the ongoing email conversation you have with listeners.” Consultant Holland Cooke calls it “a relationship that Pandora and Spotify and your robotic AM/FM competitors can’t emulate.” In this week’s column, HC shares tips for the most important words of your email: its subject line. Read about it here.

Pending Business: Sell Carefully. Radio sales pro Steve Lapa says the war in the Ukraine has the potential to bring more information and opinion-hungry listeners to your news/talk station and provides a sales opportunity. “The loyal audience base your station has worked hard to develop will lock in regularly for information updates and the clarity your air talent can bring to a complex and intimidating situation that could affect everything from the price of gas at the local pump to a roller coaster ride in their stock portfolio.” He offers six tips for selling during this historic news storm. Read more here.

KNBR-AM/FM, San Francisco Promotes Adam Copeland to Afternoons. Sports talk radio pro Adam Copeland is promoted to co-host of the afternoon drive with longtime host Tom Tolbert on Cumulus Media’s KNBR-AM/FM, San Francisco. This comes after Cumulus parts ways with Tolbert’s former co-hosts Larry Krueger and Rod Brooks. Tolbert tweeted last week about their departure, saying, “Rod and Larry are no longer on the show. It sucks. I’m always saddened when something doesn’t work. I love both of those guys. I consider them friends. I can’t tell you why some things work and some don’t work. It’s a bummer. It stinks.” The new “Tolbert and Copes” show airs from 2:00 pm to 6:00 pm. Copeland joined KNBR as an intern in 2009 and was hired in 2016 as a board operator. He eventually became the producer of “KNBR Tonight with Ryan Covay.” In 2018, after time as a fill-in host on the station, Copeland was named host of his own talk show, “The Lead Off Spot with Adam Copeland,” airing weekday mornings from 5:00 am-6:00 am. He also served as a producer of the “Murph and Mac” morning program. Copeland says, “Having the opportunity to host ‘The Leadoff Spot’ and hang with Murph and Mac for the past four years has been a dream come true since I was 16 years old, and I’m forever indebted to all the loyal listeners, callers, and guests who made the show as fun and engaging as it was. It’s been the honor of my life. I look forward to bringing that same energy and enthusiasm to afternoon drive with the legendary Tom Tolbert. I know I have big shoes to fill, and I hope to make my fellow Bay Area sports fans proud. Onward and upward.”

Round Four of January PPM Survey Released. The fourth of four rounds of ratings information from Nielsen Audio’s January 2022 PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s January 2022 sweep covered January 6 – February 2. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways for this group of markets. In the Raleigh market, iHeartMedia’s news/talk WTKK-FM jumps 1.1 shares for a 7.4 share (weekly, 6+ AQH share) finish and the #3 rank in the market, while Curtis Media Group’s crosstown news/talk WPTF tacks on nine-tenths for a 3.3 share finish good for the #11 rank. Emmis Communications’ news/talk WIBC-FM, Indianapolis recaptures 1.8 shares to wrap the survey with a 10.6 share and climbs to the #2 rank. In Milwaukee, iHeartMedia’s news/talk WISN-AM leaps to #1 after adding nine-tenths for a 9.7 share finish, while Good Karma Brands’ crosstown news/talk WTMJ-AM rises half a share for a 7.2 share finish good for the #4 rank. Cumulus Media’s news/talk WWTN-FM, Nashville tacks on eight-tenths to put up a 6.9 share that gives it the #2 rank in the market. Cox Media Group’s WOKV-FM, Jacksonville is back at #1 after shooting up 2.6 shares for a 9.6 share finish. You can see Mike Kinosian’s complete Ratings Takeaways for this group of markets (as well as the first three rounds) here.

Nielsen Holdings Reports 2021 Q4 Revenue Up 2.5%; Full Year Revenue Rises 4.1%. Ratings giant Nielsen Holdings plc reports its financial data from the fourth quarter of 2021 and for the full year, revealing Q4 revenue was $894 million, an increase of 2.5% over the same period in 2020. Revenue of the whole of 2021 was $3.5 billion, a year-over-year increase of 4.1%. For the full year of 2021, Nielsen reports net income from continuing operations attributable to Nielsen shareholders was $551 million, compared to $191 million in 2020. Nielsen CEO David Kenny says, “We delivered strong results in 2021. We successfully sold Nielsen Global Connect, hit significant product milestones, and exceeded all of our original 2021 guidance metrics despite facing some unanticipated challenges. We are strongly positioned within the media ecosystem, with growing relevance as audiences shift to streaming, and we are delivering value to clients across our three essential solutions. We made measurable progress toward becoming a digital-first company, and our strategy aligns with where growth in the industry is coming from. We are piloting the first iteration of Nielsen ONE, which we launched in January, with a representative group of clients across media buyers and sellers and feedback has been positive. We also made progress on strengthening our balance sheet, reducing our net debt leverage by over half a turn in 2021. We now have the flexibility to return more capital to shareholders while continuing to invest in organic growth initiatives and pursue strategic, tuck-in M&A. Our $1 billion share repurchase authorization reflects our board’s confidence in both our short and long-term growth prospects and enables us to deliver value to our shareholders.” The company reports its financial position, stating, “As of December 31, 2021, the company had cash and cash equivalents of $380 million and gross debt of $5.626 billion, resulting in net debt of $5.246 billion.”

Russian Ukraine Invasion, COVID-19, The Economy/Financial Markets, CPAC 2022/Trump & the GOP, William Barr Book, State of the Union, and SAG Awards Among Top News/Talk Stories Over the Weekend. The Russian invasion of the Ukraine and the domestic and global responses to Vladimir Putin’s gambit; the falling rate of COVID-19 cases in the U.S., the relaxation of mask mandates, and the U.S. trucker convoys destined for Washington, DC; the state of the U.S. economy as the Ukraine invasion affects global markets, the ongoing inflation affecting consumer retail prices, and the financial markets activities; the weekend’s CPAC 2022 conference and Donald Trump’s influence over the GOP; former Attorney General William Barr’s new memoir containing criticism of Donald Trump is teased; anticipation of Tuesday’s State of the Union Address; and Sunday’s Screen Actors Guild 2022 awards ceremony were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, February 21, 2022

By Editor | February 21, 2022 by Editor

Monday Memo: BOOM! Political battle lines are drawn, and every day’s news gives both sides fresh fodder to bludgeon the other. “But to what end?” consultant Holland Cooke asks. In this week’s column, he makes the case that “predictability works against Time Spent Listening,” and recommends “how to better exploit headlines we too often squander as arguments.” Read more here.

Pending Business: Five Basics for Better Sales. Radio sales pro Steve Lapa writes in today’s column about what he calls five sales basics that all sellers should remember. “Chances are your time in front of your advertisers is limited. Although your goals may be clearly mapped out, the sales process has changed, and in-person calls are more limited. Email, links and web-based pitches are a critical component of the current sales environment. You may be a sales wizard, but in this COVID-adjusted world what happens before and right after you hit the send button is more important than ever.” Read his column here.

Talk Hosts on the Agenda at CPAC 2022. The American Conservative Union’s four-day CPAC 2022 takes place in Orlando this week from Thursday through Sunday and will feature a number of high-profile talk radio hosts on panels and in presentations. WMAL-FM, Washington morning host Larry O’Connor and Salem Radio Network’s Charlie Kirk will appear on the panel “War: A Tribute to Andrew Breitbart,” WREC-AM, Memphis morning host Ben Ferguson will interview former HUD Secretary Dr. Ben Carson. Premiere Networks personality Glenn Beck keynotes Friday’s Ronald Reagan Dinner. Westwood One syndicated host Mark Levin hosts “A Conversation with Mark Levin and Julie Strauss Levin.” Starnes Media Group syndicated host Todd Starnes and SRN’s Sebastian Gorka appear on the panel “Fire Fauci”; KTTH, Seattle host Jason Rantz appears on the “Government is Dangerous to Your Health” panel; and SRN’s Larry Elder sits on the “Biden’s Breadline” panel.

Report: SXM Media Top Podcast Publisher by Reach. According to data from Edison Research’s Podcast Consumer Tracking Report for the fourth quarter of 2021, SiriusXM Media is the top podcast publisher by reach. Edison says, “This ranker measures reach as a percentage of the weekly podcasting audience. Rankings are compiled by measuring the total unduplicated reach of all the shows represented by a given network.” Rounding out the top five are: 2) Spotify, 3) iHeartRadio, 4) NPR, and 5) The New York Times. Edison Research SVP Tom Webster says, “We are pleased to be able to introduce the podcast industry’s first all-inclusive ranker of producers. We’ve tracked this space for 10 quarters with thousands of listeners, and the data we see has been incredibly stable over that period of time.”

TALKERS News Notes. Chicago media writer Robert Feder reports that WGN-AM morning drive host Bob Sirott is serving as the host of a series to air on the regional Marquee Sports Network featuring him interviewing Chicago Cubs legends Ernie Banks, Glenn Beckert, Randy Hundley, Ron Santo and others. The conversations were videotaped in 2010 and 2011, but never aired. Sirott says, “It’s a special thrill to anchor what will be a permanent record of these Wrigley favorites for generations of Cubs fans to enjoy.”…..Writer and musician Dessa continues her exploration of human behavior, instincts, and culture in season two of her podcast, “Deeply Human.” The podcast is a collaboration between BBC World Service, iHeartMedia and American Public Media that investigates our tendencies to create social hierarchies and to use intoxicants; Dessa speaks to experts on monogamy, accents, and the dark forces at play in the way we perceive and pursue beauty. In season two, she speaks to psychologists, animal behaviorists, mathematicians, historians, and one legendary DJ.

Ukraine Tensions, COVID-19, Inflation/Oil Prices, Arbery Hate Crime Trial, Winter Weather, British Royalty, and the Beijing Olympics Among Top News/Talk stories Over the Weekend. The ongoing diplomatic tensions between Russia and the West over the former’s military buildup at the Ukraine border; the falling COVID-19 cases in the U.S., battles over mandates, and the Canadian truckers’ Ottawa protests; soaring consumer retail and gasoline prices; the federal hate crime trial of Travis and Gregory McMichael and William Bryan in the death of Ahmaud Arbery; the bitter cold affecting much of the northern U.S. this week; Queen Elizabeth II’s Platinum Jubilee, her contracting COVID-19, and the fallout from Prince Andrew’s settlement with alleged Jeffrey Epstein sex trafficking victim Virginia Guiffre; and the Beijing Winter Olympics were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.