Tag: Lainie Fertick

iHeartMedia announces the publication of its third annual study titled, “AudioCon 3.0: The Human Consumer.” The company says this “Human” Consumer study, which brings together research across age groups and demographics, “demonstrates the impact that media and technology are having on consumers, shaping their beliefs and behavior. The study also provides insights for marketers on how to curate advertising strategies that authentically connect with audiences and build trust in an increasingly fragmented and technology driven world.” The study was fielded through Critical Mass Media for iHeartMedia and found that 82 percent of respondents worry about AI’s societal impact, and 9 in 10 believe it’s important to know the media they consume is created by a real person. iHeartMedia president of insights Lainie Fertick says, “The data shows us that consumers are emotionally driven, digitally fatigued and yearning for authenticity in an increasingly algorithmic world. This is especially critical with rapid technology advancements and the growing use of AI in the media industry. For marketers, it creates both hurdles and unique opportunities to connect with audiences in this new environment.” Key findings from the study include: 1) Children are struggling to be independent in a tech-forward era; 2) Consumers are all online, but they aren’t happy to be there; 3) Trust in online information is at an all-time low; 4) Algorithms rule our lives, and consumers know it; 5) Media is dividing us on current events, but all agree that there’s “something going on with those Epstein files”; and 6) Though 97 percent of consumers know what AI is, with 70 percent actually using AI, distrust remains high. iHeartMedia chairman and CEO Bob Pittman comments, “It’s important for us to remember, as marketers, that we’re in a very delicate position within a turbulent time, both in America and around the world. In a world of digital saturation and AI acceleration, this study reveals that consumers are not just looking for convenience – they’re searching for meaning. Sports, radio, live media and human-led storytelling offer a rare sanctuary of trust, empathy and shared experience.  Above all, we must continue listening to Americans more closely than ever before and focus on ways to foster real connection and amplify our collective humanity.”