Industry News

TALKERS News Notes

CBS News is presenting the Labor Day special “Workers Across America,” hosted by Gil Gross. The three-hour show investigates the future of organized labor, the re-thinking of the importance of a college degree, toxic co-workers, how AI will radically change the workplace and more.

Bonneville’s news/talk KTAR-FM “News 92.3 FM” and sports talk KMVP-FM “Arizona Sports” hosted the 15th annual Phoenix Children’s Give-A-Thon August 14-18 and raised $2,168,483 to support care at Phoenix Children’s. Bonneville Phoenix SVP and market manager Ryan Hatch states, “It is incredible to see $2.16 million raised through powerful storytelling that inspires our generous community to step up for the kids in Arizona. We are so grateful for our caring audiences, sponsors, team partners, and the hundreds of volunteers for their wonderful support of Give-A-Thon.”

iHeartMedia and the NFL announce an exclusive multi-year deal to bring “The Fantasy Footballers Dynasty Show” podcast to the NFL Podcast Network. A spin-off of the “Fantasy Footballers Show” started in 2014 by hosts Andy Holloway, Jason Moore and Mike Wright, the recently launched podcast dives into the Dynasty world of fantasy football including NFL rookie scouting, NFL draft coverage, Dynasty draft advice, player breakdowns and more.

Industry Views

Pending Business: The Big 20 Countdown

By Steve Lapa
Lapcom Communications Corp
President

imNo, this isn’t about college football or New Year’s Eve. Wait, maybe it is.

This is about getting you to start the 20 benchmarks every news/talk or sports talk manager, seller, even owner should be reviewing, analyzing, and preparing on their 2023/2024 calendars.

Call me the Detail Doctor, because as we all know the dollars are in the details.

Let’s start with August:

— College Football kicks off at the end of the month and your packages are closing out.

— The NFL season kickoff is full of new competition, so close, close, close.

— Labor Day is on the way and depending on your market dynamics unique packages could swing momentum your way.

— Early 2024 upfronts should be game planned now.

— Review your recruitment profile.

September:

— Election Day is 9 weeks away. Are you ready?

— Do you finalize goals/budgets for 2024?

— The Jewish community observes High Holidays at the end of the month.

October:

— Tweak your Q4 packages.

— Thanksgiving

— Christmas. Sunday/Monday this year.

— Too early for New Year’s Eve? Sunday/Monday this year.

— Financial Category. We all want second opinions, right?

— Legal. ditto

— Lock in your 2024 goals.

— Monitor pacing for 2024 upfront.

November:

— Check your crystal ball for final 2023/early 2024 performance.

— Daylight Saving Time ends. Change those clocks!

— Start thinking Vegas, baby for the February 11, 2024 Super Bowl.

— How did those upfronts close?

December:

— Renewals for 2024 done?

— Pacing for 2024?

— Actual selling days in the month is deceptive.

— Review those wins AND losses.

— Happy New Year.

This exercise is a simple, functional start point. Every seller, manager, and owner will add, delete, or adopt this list. My hope is you will move to do something to help your 2023 income finish big and 2024 start even bigger!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.