Back in 1923 when the station signed on, its calls were WOAW-AM. It was put on the air by the insurance company Woodmen of the World.
They wanted WOW but those calls were taken. Still the station was known as WOW and boasted that Johnny Carson started his broadcast career there. The station took the calls KXSP in 2005 and was broadcasting a sports talk format using ESPN content. SummitMedia sold the station’s tower land, prompting the station’s sign-off.
SummitMedia LLC brings Jeff Lyons aboard to serve as promotions director for the company’s Omaha station group that includes sports talk KXSP “AM 590 ESPN” and four music brands. Lyons was most recently
with Community Broadcasters in Florence, South Carolina as marketing and promotions director. He’s also served in a similar capacity with Cumulus Media, CBS Radio, and Flinn Broadcasting. Lyons says, “I am excited to join the SummitMedia Omaha team. I have heard great things about the company for years and I look forward to the opportunities these stations present. I’m energized by the great team here and ready to have some fun!”