Ratings Takeaways

March 2023 PPM Ratings Takeaways — Rounds 3 and 4

March 2023 PPM Data – Information for the March 2023 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, Columbus, Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s March 2023 sweep covered March 2 – March 29.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are February 2023 – March 2023 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 7.0 – 5.7, -1.3, locked in fourth-place

iHeartMedia-owned KEX “News Radio 1190” 3.4 – 2.4, -1.0, #9 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 7.2 – 7.4, +.2, repeats at #3

KOPB’s internet stream 1.3 – 2.0, +.7, #21 to #20

Number One 6+: iHeartMedia adult contemporary KKCW, first month, 8.7 – 10.2, +1.5

Largest 6+ February 2023 – March 2023 Increase: adult contemporary KKCW (+1.5)

Largest 6+ February 2023 – March 2023 Decrease: news/talk KXL and triple A KINK (-1.3)

CHARLOTTE

News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” 5.5 – 5.2, -.3, remains in fourth-place

News: None in the top twenty

Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” (Hornets) 2.0 – 2.6, +.6, #15 to #16

Public Radio News/Talk: University Radio Foundation’s WFAE 3.5 – 3.8, +.3, #13 to #11

Number One 6+: Beasley Media Group urban AC WBAV, third straight month, 8.7 – 7.9, -.8

Largest 6+ February 2023 – March 2023 Increase: gospel WPZS (+.9)

Largest 6+ February 2023 – March 2023 Decrease: classic rock WRFX (-.9)

SAN ANTONIO

News/Talk: Alpha Media-owned KTSA “Stay Connected” 3.7 – 3.6, -.1, #10 to #13

iHeartMedia’s WOAI “News Radio 1200” (Spurs) 3.3 – 3.4, +.1, continues at #14

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 2.0 – 1.8, -.2, #15 to #18

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, third consecutive month, 8.9 – 7.8, -1.1

Largest 6+ February 2023 – March 2023 Increase: country KCYY (+1.1)

Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies KONO-FM (-1.1)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 9.5 – 9.4, -.1, #1

KFBK-AM & KFBK-FM cluster-mate KSTE-AM “Talk 650” 4.7 – 4.2, -.5, fifth to sixth

News: None in the top twenty

Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” (Kings) 1.2 – 1.3, +.1, steady at #19

Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.8 – 3.5, -.3, ninth to tenth

Number One 6+: news/talk KFBK-AM & KFBK-FM, third month in succession, 9.5 – 9.4, -.1

Largest 6+ February 2023 – March 2023 Increase: rock KRXQ (+1.1)

Largest 6+ February 2023 – March 2023 Decrease: adult contemporary KYMX (-.8)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.9 – 3.5, -.4, #10 to #13

KDKA-AM’s internet stream .9 – .7, -.2, flat at #20

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 6.0 – 6.8 +.8, locked in fourth place

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 4.2 – 3.9, -.3, #9 to #12

Number One 6+: iHeartMedia classic hits-oldies WWSW, fourth month in a row, 11.3 – 10.8, -.5

Largest 6+ February 2023 – March 2023 Increase: country WDSY (+1.3)

Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies WWSW and hot AC WLTJ (-.5)

SALT LAKE CITY

News/Talk: Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 5.0 – 5.1, +.1, sixth to fourth

iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 5.1 – 4.8, -.3, fifth to sixth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 3.2 – 3.3, +.1, #14 to #11

Number One 6+: Bonneville adult contemporary KSFI, fifth straight month, 10.8 – 12.0, +1.2

Largest 6+ February 2023 – March 2023 Increase: adult contemporary KSFI (+1.2)

Largest 6+ February 2023 – March 2023 Decrease: hot AC KBZN (-1.2)

LAS VEGAS

News/Talk: Audacy-owned KMXB-HD3 “101.5 K-Dawn The Talk Of Las Vegas” 2.3 – 2.0, -.3, #18 to #19

KMXB-HD3 cluster-mate KXNT “News Talk 840” 1.8 – 1.7, -.1, repeats at #20

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Nevada Public Radio’s KNPR 1.9 – 1.7, -.2, #19 to #20

Number One 6+: iHeartMedia adult contemporary KSNE, sixth successive month, 9.3 – 10.0, +.7

Largest 6+ February 2023 – March 2023 Increase: regional Mexican KLUC-HD3 (+.8)

Largest 6+ February 2023 – March 2023 Decrease: contemporary Christian KSOS and classic rock KXPT  (-.9)

Note: KDWN signed off on March 2; its news/talk programming segued to KMXB-HD3.

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.2 – 5.0, -.2, repeats in eighth-place

Cox Media Group-owned WDBO “Orlando’s News Talk” 4.0 – 3.7, -.3, #10 to #11

WTKS cluster-mate WFLF “Orlando News Radio” .6 – .7, +.1, #22 to #20

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Community Connections-owned WMFE 2.6 – 2.1, -.5, #15 to #16

Number One 6+: iHeartMedia adult contemporary WMGF, fifth consecutive month, 8.5 – 8.9, +.4

Largest 6+ February 2023 – March 2023 Increase: urban AC WCFB (+1.6)

Largest 6+ February 2023 – March 2023 Decrease: country WWKA (-1.3)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 10.9 – 11.1, +.2, #1

cluster-mate WKRC “55 KRC The Talk Station” 4.1 – 3.3, -.8, #8 to #11

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 4.3 – 4.4, +.1, repeats in seventh-place

Number One 6+: news/talk WLW, 14th consecutive month, 10.9 – 11.1, +.2

Largest 6+ February 2023 – March 2023 Increase: classic hits-oldies WGRR (+1.3)

Largest 6+ February 2023 – March 2023 Decrease: news/talk WKRC (-.8)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers and Guardians) 5.1 – 5.2, +.1, anchored in tenth-place

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” 4.0 – 4.8, +.8, #12 to #11

WKRK’s internet stream 1.5 – 1.1, -.4, flat at #16

Public Radio News/Talk: Kent State University-owned WKSU 5.5 – 5.7, +.2 seventh to eighth

Number One 6+: iHeartMedia classic hits-oldies WMJI, fifth month in a row, 11.1 – 10.0, -1.1

Largest 6+ February 2023 – March 2023 Increase: urban contemporary WENZ (+1.0)

Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies WMJI (-1.1)

KANSAS CITY

News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 4.8 – 4.4, -.4, sixth to ninth

KMBZ-FM cluster-mate KMBZ-AM “Talk 980 AM” 1.3 – 1.2, -.1, #19 to #20

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) 3.0 – 2.1, -.9, #14 to #16

Public Radio News/Talk: University of Missouri-owned KCUR 3.8 – 5.0, +1.2, ninth to fifth

Number One 6+: Cumulus Media classic hits-oldies KCMO-FM, first month, 8.1 – 8.3, +.2

Largest 6+ February 2023 – March 2023 Increase: country KFKF (+1.3)

Largest 6+ February 2023 – March 2023 Decrease: sports talk KCSP (-.9)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.7 – 6.0, -.7, third to sixth   

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 5.8 – 6.2, +.4, fifth to fourth

Public Radio News/Talk: Ohio State University’s WOSU 7.2 – 6.2, -1.0, second to fourth

Number One 6+: iHeartMedia country WCOL, fifth straight month, 8.9 – 9.5, +.6

Largest 6+ February 2023 – March 2023 Increase: classic hits-oldies WNND (+.9)

Largest 6+ February 2023 – March 2023 Decrease: public radio news/talk WOSU (-1.0)

AUSTIN

News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 5.5 – 5.6, +.1, fifth to fourth

News: None in the top twenty

Sports Talk: Genuine Austin Radio-owned KTXX “The Horn” steady at 1.9, #19 to #18

Public Radio News/Talk: University of Texas’ KUT 5.6 – 5.3, -.3, fourth to fifth

Number One 6+: Waterloo Media Group adult hits KBPA, third month in succession, 9.6 – 8.7, -.9

Largest 6+ February 2023 – March 2023 Increase: classic rock KLBJ-FM (+1.0)

Largest 6+ February 2023 – March 2023 Decrease: adult hits KBPA (-.9)

 RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 8.0 – 8.3, +.3, anchored in the runner-up slot

News: Curtis Media Group-owned WPTF “News Radio 680” 2.4 – 2.5, +.1, #14 to #15

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) 2.7 – 3.1, +.4, #13 to #11

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 7.4 – 7.5, +.1, repeats in third-place

Number One 6+: Urban One urban AC WFXC, third straight month, 10.5 – 9.6, -.9

Largest 6+ February 2023 – March 2023 Increase: regional Mexican WYMY (+.9)

Largest 6+ February 2023 – March 2023 Decrease: urban AC WFXC (-.9)

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 8.0 – 8.1, +.1, third to second

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” steady at 2.9, remains at #12

iHeartMedia’s WNDE “Fox Sports 1260” .5 – .7, +.2, #19 to #18

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 4.8 – 4.9, +.1, eighth to seventh

Number One 6+: Urban One adult contemporary WYXB, second month in a row, 9.2 – 9.0, -.2

Largest 6+ February 2023 – March 2023 Increase: urban contemporary WZRL (+.5)

Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies WJJK (-1.3)

MILWAUKEE

 News/Talk: iHeartMedia’s WISN “News Talk 1130” 9.8 – 9.7, -.1, first to second

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Bucks and Brewers) 7.0 – 7.4, +.4, repeats in fourth-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” 1.0 – 1.3, +.3, #18 to #16

Good Karma Brands-owned WKTI “ESPN Milwaukee” flat at 1.1, #15 to #17

Public Radio News/Talk: University of Wisconsin-owned WUWM 3.9 – 2.1, -1.8, #11 to #15

Wisconsin Educational Communications Board’s WHAD 1.1 – 1.0, -.1, #15 to #18

Number One 6+: Saga Communications classic rock WKLH, first month, 9.2 – 10.6, +1.4

Largest 6+ February 2023 – March 2023 Increase: urban AC WJMR (+2.1)*

Largest 6+ February 2023 – March 2023 Decrease: public radio news/talk WUWM (-1.8)

*Represents the largest February 2023 – March 2023 increase (6+) of any station from these 24 PPM-markets

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 6.6 – 6.9, +.3, repeats in fourth-place

iHeartMedia-owned WLAC “Talk Radio 1510” 1.1 – 1.0, -.1, #18 to #20

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” 4.4 – 4.9, +.5, eighth to sixth  

Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) flat at 1.1, anchored at #18

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 3.0 – 2.8, -.2, continues at #12

Number One 6+: Midwest Communications adult contemporary WJXA, second month in succession, 14.3 – 14.7, +.4

Largest 6+ February 2023 – March 2023 Increase: country WSM-FM (+.9)

Largest 6+ February 2023 – March 2023 Decrease: urban contemporary WUBT (-.5)

PROVIDENCE

 News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 4.9 – 6.0, +1.1, seventh to sixth

iHeartMedia-owned WHJJ “News Radio 920” .4 – .3, -.1, flat at #17

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (Bruins and Celtics) 3.8 – 3.6, -.2, locked in eighth-place

Audacy’s WVEI “Sports Radio 103.7” 2.5 – 2.3, -.2, #11 to #10

The internet stream of Cumulus Media’s WPRV “790 The Score” .1, #20; unlisted in February 2023

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 3.8 – 3.2, -.6, eighth to ninth

Rhode Island Public Radio’s WNPN 2.0 – 1.7, -.3, #13 to #14

Number One 6+: Cumulus Media adult contemporary WWLI, sixth month in succession, 8.2 – 9.8, +1.6

Largest 6+ February 2023 – March 2023 Increase: adult contemporary WWLI (+1.6)

Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies WNBH (-1.2)

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” flat at 2.6, #12 to #13

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” steady at .3, anchored at #20

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” unchanged at 1.8, remains at #16

Sinclair’s WTAR “Sports Radio 850” flat at .3, stays at #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, third straight month, 10.0 – 10.9, +.9

Largest 6+ February 2023 – March 2023 Increase: urban AC WVKL (+.9)

Largest 6+ February 2023 – March 2023 Decrease: country WGH-FM (-1.4)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 7.4 – 7.0 -.4, third to sixth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT, Inc.’s WJCT 3.8 – 3.3, -.5, #10 to #11

Number One 6+: iHeartMedia country WQIK, first month, 9.2 – 8.7, -.5

Largest 6+ February 2023 – March 2023 Increase: rock WWJK (+.9)

Largest 6+ February 2023 – March 2023 Decrease: adult contemporary WEJZ (-1.2)

 WEST PALM BEACH

News/Talk: iHeartMedia’s WZZR “92.1 Real Radio” 2.1 – 1.9, -.2, #10 to #11

WZZR cluster-mate WJNO “News Radio 1290” 1.5 – 1.6, +.1, #13 to #12

Hubbard Broadcasting-owned WFTL “News Talk 850” 1.0 -1.1, +.1, continues at #14

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” (Florida Panthers) .7 – .5, -.2, #16 to #18

iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” steady at .2, #20 to #19

Public Radio News/Talk: Dade County School Board’s WLRN 2.6 – 2.1, -.5, eighth to tenth

Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, second straight month, 10.2 – 10.4, +.2

Largest 6+ February 2023 – March 2023 Increase: regional Mexican WLLY (+1.0)

Largest 6+ February 2023 – March 2023 Decrease: urban AC WMBX (-.9)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 4.9 – 5.1, +.2, locked in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 2.4 – 2.6, +.2, #10 to #11

University of North Carolina at Chapel Hill-owned WUNC 1.5 – 1.3, -.2, repeats at #15

Number One 6+: Audacy adult hits WSMW, third month in a row, 12.5 – 12.8, +.3

Largest 6+ February 2023 – March 2023 Increase: CHR WKZL (+.6)

Largest 6+ February 2023 – March 2023 Decrease: classic rock WKRR (-.8)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.9 – 2.3, -.6, #13 to #11

Starnes Media Group-owned KWAM “News Talk Memphis The Mighty 990” .4 – .2, -.2, #23 to #20

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” (Grizzlies) 4.0 – 3.8, -.2, repeats in seventh-place

WFMS’ internet stream .5 – .7, +.2, #19 to #16

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.1 – 1.6, +.5, #16 to #13

Number One 6+: iHeartMedia urban AC KJMS, first month, 10.4 – 10.1, -.3

Largest 6+ February 2023 – March 2023 Increase: gospel WHAL (+.6)

Largest 6+ February 2023 – March 2023 Decrease: urban contemporary WHRK (-.8)

Note: Number one the past 15 months, Cumulus Media urban-rhythmic oldies WRBO is unlisted in March 2023

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 5.7 – 5.4, -.3, repeats in sixth-place

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” 1.0 – 1.3, +.3, #16 to #15

WTIC-AM’s internet stream .2 – .4, +.2, #21 to #19

News: None in the top twenty

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 1.6 – 1.7, +.1, continues at #14

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 5.3 – 5.4, +.1, seventh to sixth

New England Public Media’s WFCR flat at .4, carries on at #19

Number One 6+: Audacy adult contemporary WRCH, 38th month in a row, 13.7 – 11.7, -2.0

Largest 6+ February 2023 – March 2023 Increase: hot AC WTIC-FM (+1.6)

Largest 6+ February 2023 – March 2023 Decrease: adult contemporary WRCH (-2.0)**

**Represents the largest February 2023 – March 2023 decrease (6+) of any station from these 24 PPM-markets

Email Mike Kinosian at Mike.Kinosian@gmail.com.