March 2023 PPM Ratings Takeaways — Rounds 3 and 4
March 2023 PPM Data – Information for the March 2023 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, Columbus, Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
Nielsen Audio’s March 2023 sweep covered March 2 – March 29.
TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.
Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.
All comparisons noted are February 2023 – March 2023 (6+).
PORTLAND
News/Talk: Alpha Media’s KXL “FM 101 News” 7.0 – 5.7, -1.3, locked in fourth-place
iHeartMedia-owned KEX “News Radio 1190” 3.4 – 2.4, -1.0, #9 to #16
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 7.2 – 7.4, +.2, repeats at #3
KOPB’s internet stream 1.3 – 2.0, +.7, #21 to #20
Number One 6+: iHeartMedia adult contemporary KKCW, first month, 8.7 – 10.2, +1.5
Largest 6+ February 2023 – March 2023 Increase: adult contemporary KKCW (+1.5)
Largest 6+ February 2023 – March 2023 Decrease: news/talk KXL and triple A KINK (-1.3)
CHARLOTTE
News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” 5.5 – 5.2, -.3, remains in fourth-place
News: None in the top twenty
Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” (Hornets) 2.0 – 2.6, +.6, #15 to #16
Public Radio News/Talk: University Radio Foundation’s WFAE 3.5 – 3.8, +.3, #13 to #11
Number One 6+: Beasley Media Group urban AC WBAV, third straight month, 8.7 – 7.9, -.8
Largest 6+ February 2023 – March 2023 Increase: gospel WPZS (+.9)
Largest 6+ February 2023 – March 2023 Decrease: classic rock WRFX (-.9)
SAN ANTONIO
News/Talk: Alpha Media-owned KTSA “Stay Connected” 3.7 – 3.6, -.1, #10 to #13
iHeartMedia’s WOAI “News Radio 1200” (Spurs) 3.3 – 3.4, +.1, continues at #14
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Texas Public Radio’s KSTX 2.0 – 1.8, -.2, #15 to #18
Number One 6+: Cox Media Group classic hits-oldies KONO-FM, third consecutive month, 8.9 – 7.8, -1.1
Largest 6+ February 2023 – March 2023 Increase: country KCYY (+1.1)
Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies KONO-FM (-1.1)
SACRAMENTO
News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 9.5 – 9.4, -.1, #1
KFBK-AM & KFBK-FM cluster-mate KSTE-AM “Talk 650” 4.7 – 4.2, -.5, fifth to sixth
News: None in the top twenty
Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” (Kings) 1.2 – 1.3, +.1, steady at #19
Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.8 – 3.5, -.3, ninth to tenth
Number One 6+: news/talk KFBK-AM & KFBK-FM, third month in succession, 9.5 – 9.4, -.1
Largest 6+ February 2023 – March 2023 Increase: rock KRXQ (+1.1)
Largest 6+ February 2023 – March 2023 Decrease: adult contemporary KYMX (-.8)
PITTSBURGH
News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.9 – 3.5, -.4, #10 to #13
KDKA-AM’s internet stream .9 – .7, -.2, flat at #20
News: None in the top twenty
Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 6.0 – 6.8 +.8, locked in fourth place
Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 4.2 – 3.9, -.3, #9 to #12
Number One 6+: iHeartMedia classic hits-oldies WWSW, fourth month in a row, 11.3 – 10.8, -.5
Largest 6+ February 2023 – March 2023 Increase: country WDSY (+1.3)
Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies WWSW and hot AC WLTJ (-.5)
SALT LAKE CITY
News/Talk: Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 5.0 – 5.1, +.1, sixth to fourth
iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 5.1 – 4.8, -.3, fifth to sixth
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: University of Utah’s KUER 3.2 – 3.3, +.1, #14 to #11
Number One 6+: Bonneville adult contemporary KSFI, fifth straight month, 10.8 – 12.0, +1.2
Largest 6+ February 2023 – March 2023 Increase: adult contemporary KSFI (+1.2)
Largest 6+ February 2023 – March 2023 Decrease: hot AC KBZN (-1.2)
LAS VEGAS
News/Talk: Audacy-owned KMXB-HD3 “101.5 K-Dawn The Talk Of Las Vegas” 2.3 – 2.0, -.3, #18 to #19
KMXB-HD3 cluster-mate KXNT “News Talk 840” 1.8 – 1.7, -.1, repeats at #20
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Nevada Public Radio’s KNPR 1.9 – 1.7, -.2, #19 to #20
Number One 6+: iHeartMedia adult contemporary KSNE, sixth successive month, 9.3 – 10.0, +.7
Largest 6+ February 2023 – March 2023 Increase: regional Mexican KLUC-HD3 (+.8)
Largest 6+ February 2023 – March 2023 Decrease: contemporary Christian KSOS and classic rock KXPT (-.9)
Note: KDWN signed off on March 2; its news/talk programming segued to KMXB-HD3.
ORLANDO
News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.2 – 5.0, -.2, repeats in eighth-place
Cox Media Group-owned WDBO “Orlando’s News Talk” 4.0 – 3.7, -.3, #10 to #11
WTKS cluster-mate WFLF “Orlando News Radio” .6 – .7, +.1, #22 to #20
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Community Connections-owned WMFE 2.6 – 2.1, -.5, #15 to #16
Number One 6+: iHeartMedia adult contemporary WMGF, fifth consecutive month, 8.5 – 8.9, +.4
Largest 6+ February 2023 – March 2023 Increase: urban AC WCFB (+1.6)
Largest 6+ February 2023 – March 2023 Decrease: country WWKA (-1.3)
CINCINNATI
News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 10.9 – 11.1, +.2, #1
cluster-mate WKRC “55 KRC The Talk Station” 4.1 – 3.3, -.8, #8 to #11
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Cincinnati Public Radio’s WVXU 4.3 – 4.4, +.1, repeats in seventh-place
Number One 6+: news/talk WLW, 14th consecutive month, 10.9 – 11.1, +.2
Largest 6+ February 2023 – March 2023 Increase: classic hits-oldies WGRR (+1.3)
Largest 6+ February 2023 – March 2023 Decrease: news/talk WKRC (-.8)
CLEVELAND
News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers and Guardians) 5.1 – 5.2, +.1, anchored in tenth-place
News: None in the top twenty
Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” 4.0 – 4.8, +.8, #12 to #11
WKRK’s internet stream 1.5 – 1.1, -.4, flat at #16
Public Radio News/Talk: Kent State University-owned WKSU 5.5 – 5.7, +.2 seventh to eighth
Number One 6+: iHeartMedia classic hits-oldies WMJI, fifth month in a row, 11.1 – 10.0, -1.1
Largest 6+ February 2023 – March 2023 Increase: urban contemporary WENZ (+1.0)
Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies WMJI (-1.1)
KANSAS CITY
News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 4.8 – 4.4, -.4, sixth to ninth
KMBZ-FM cluster-mate KMBZ-AM “Talk 980 AM” 1.3 – 1.2, -.1, #19 to #20
News: None in the top twenty
Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) 3.0 – 2.1, -.9, #14 to #16
Public Radio News/Talk: University of Missouri-owned KCUR 3.8 – 5.0, +1.2, ninth to fifth
Number One 6+: Cumulus Media classic hits-oldies KCMO-FM, first month, 8.1 – 8.3, +.2
Largest 6+ February 2023 – March 2023 Increase: country KFKF (+1.3)
Largest 6+ February 2023 – March 2023 Decrease: sports talk KCSP (-.9)
COLUMBUS
News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.7 – 6.0, -.7, third to sixth
News: None in the top twenty
Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 5.8 – 6.2, +.4, fifth to fourth
Public Radio News/Talk: Ohio State University’s WOSU 7.2 – 6.2, -1.0, second to fourth
Number One 6+: iHeartMedia country WCOL, fifth straight month, 8.9 – 9.5, +.6
Largest 6+ February 2023 – March 2023 Increase: classic hits-oldies WNND (+.9)
Largest 6+ February 2023 – March 2023 Decrease: public radio news/talk WOSU (-1.0)
AUSTIN
News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 5.5 – 5.6, +.1, fifth to fourth
News: None in the top twenty
Sports Talk: Genuine Austin Radio-owned KTXX “The Horn” steady at 1.9, #19 to #18
Public Radio News/Talk: University of Texas’ KUT 5.6 – 5.3, -.3, fourth to fifth
Number One 6+: Waterloo Media Group adult hits KBPA, third month in succession, 9.6 – 8.7, -.9
Largest 6+ February 2023 – March 2023 Increase: classic rock KLBJ-FM (+1.0)
Largest 6+ February 2023 – March 2023 Decrease: adult hits KBPA (-.9)
RALEIGH
News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 8.0 – 8.3, +.3, anchored in the runner-up slot
News: Curtis Media Group-owned WPTF “News Radio 680” 2.4 – 2.5, +.1, #14 to #15
Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) 2.7 – 3.1, +.4, #13 to #11
Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 7.4 – 7.5, +.1, repeats in third-place
Number One 6+: Urban One urban AC WFXC, third straight month, 10.5 – 9.6, -.9
Largest 6+ February 2023 – March 2023 Increase: regional Mexican WYMY (+.9)
Largest 6+ February 2023 – March 2023 Decrease: urban AC WFXC (-.9)
INDIANAPOLIS
News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 8.0 – 8.1, +.1, third to second
News: None in the top twenty
Sports Talk: Urban One-owned WIBC-HD2 “The Fan” steady at 2.9, remains at #12
iHeartMedia’s WNDE “Fox Sports 1260” .5 – .7, +.2, #19 to #18
Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 4.8 – 4.9, +.1, eighth to seventh
Number One 6+: Urban One adult contemporary WYXB, second month in a row, 9.2 – 9.0, -.2
Largest 6+ February 2023 – March 2023 Increase: urban contemporary WZRL (+.5)
Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies WJJK (-1.3)
MILWAUKEE
News/Talk: iHeartMedia’s WISN “News Talk 1130” 9.8 – 9.7, -.1, first to second
Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Bucks and Brewers) 7.0 – 7.4, +.4, repeats in fourth-place
News: None in the top twenty
Sports Talk: iHeartMedia’s WRNW “97.3 The Game” 1.0 – 1.3, +.3, #18 to #16
Good Karma Brands-owned WKTI “ESPN Milwaukee” flat at 1.1, #15 to #17
Public Radio News/Talk: University of Wisconsin-owned WUWM 3.9 – 2.1, -1.8, #11 to #15
Wisconsin Educational Communications Board’s WHAD 1.1 – 1.0, -.1, #15 to #18
Number One 6+: Saga Communications classic rock WKLH, first month, 9.2 – 10.6, +1.4
Largest 6+ February 2023 – March 2023 Increase: urban AC WJMR (+2.1)*
Largest 6+ February 2023 – March 2023 Decrease: public radio news/talk WUWM (-1.8)
*Represents the largest February 2023 – March 2023 increase (6+) of any station from these 24 PPM-markets
NASHVILLE
News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 6.6 – 6.9, +.3, repeats in fourth-place
iHeartMedia-owned WLAC “Talk Radio 1510” 1.1 – 1.0, -.1, #18 to #20
News: None in the top twenty
Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” 4.4 – 4.9, +.5, eighth to sixth
Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) flat at 1.1, anchored at #18
Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 3.0 – 2.8, -.2, continues at #12
Number One 6+: Midwest Communications adult contemporary WJXA, second month in succession, 14.3 – 14.7, +.4
Largest 6+ February 2023 – March 2023 Increase: country WSM-FM (+.9)
Largest 6+ February 2023 – March 2023 Decrease: urban contemporary WUBT (-.5)
PROVIDENCE
News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 4.9 – 6.0, +1.1, seventh to sixth
iHeartMedia-owned WHJJ “News Radio 920” .4 – .3, -.1, flat at #17
News: None in the top twenty
Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (Bruins and Celtics) 3.8 – 3.6, -.2, locked in eighth-place
Audacy’s WVEI “Sports Radio 103.7” 2.5 – 2.3, -.2, #11 to #10
The internet stream of Cumulus Media’s WPRV “790 The Score” .1, #20; unlisted in February 2023
Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 3.8 – 3.2, -.6, eighth to ninth
Rhode Island Public Radio’s WNPN 2.0 – 1.7, -.3, #13 to #14
Number One 6+: Cumulus Media adult contemporary WWLI, sixth month in succession, 8.2 – 9.8, +1.6
Largest 6+ February 2023 – March 2023 Increase: adult contemporary WWLI (+1.6)
Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies WNBH (-1.2)
NORFOLK
News/Talk: Sinclair’s WNIS “News Talk AM 790” flat at 2.6, #12 to #13
News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” steady at .3, anchored at #20
Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” unchanged at 1.8, remains at #16
Sinclair’s WTAR “Sports Radio 850” flat at .3, stays at #20
Public Radio News/Talk: None in the top twenty
Number One 6+: Audacy urban AC WVKL, third straight month, 10.0 – 10.9, +.9
Largest 6+ February 2023 – March 2023 Increase: urban AC WVKL (+.9)
Largest 6+ February 2023 – March 2023 Decrease: country WGH-FM (-1.4)
JACKSONVILLE
News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 7.4 – 7.0 -.4, third to sixth
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: WJCT, Inc.’s WJCT 3.8 – 3.3, -.5, #10 to #11
Number One 6+: iHeartMedia country WQIK, first month, 9.2 – 8.7, -.5
Largest 6+ February 2023 – March 2023 Increase: rock WWJK (+.9)
Largest 6+ February 2023 – March 2023 Decrease: adult contemporary WEJZ (-1.2)
WEST PALM BEACH
News/Talk: iHeartMedia’s WZZR “92.1 Real Radio” 2.1 – 1.9, -.2, #10 to #11
WZZR cluster-mate WJNO “News Radio 1290” 1.5 – 1.6, +.1, #13 to #12
Hubbard Broadcasting-owned WFTL “News Talk 850” 1.0 -1.1, +.1, continues at #14
News: None in the top twenty
Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” (Florida Panthers) .7 – .5, -.2, #16 to #18
iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” steady at .2, #20 to #19
Public Radio News/Talk: Dade County School Board’s WLRN 2.6 – 2.1, -.5, eighth to tenth
Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, second straight month, 10.2 – 10.4, +.2
Largest 6+ February 2023 – March 2023 Increase: regional Mexican WLLY (+1.0)
Largest 6+ February 2023 – March 2023 Decrease: urban AC WMBX (-.9)
GREENSBORO
News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 4.9 – 5.1, +.2, locked in eighth-place
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Wake Forest University’s WFDD 2.4 – 2.6, +.2, #10 to #11
University of North Carolina at Chapel Hill-owned WUNC 1.5 – 1.3, -.2, repeats at #15
Number One 6+: Audacy adult hits WSMW, third month in a row, 12.5 – 12.8, +.3
Largest 6+ February 2023 – March 2023 Increase: CHR WKZL (+.6)
Largest 6+ February 2023 – March 2023 Decrease: classic rock WKRR (-.8)
MEMPHIS
News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.9 – 2.3, -.6, #13 to #11
Starnes Media Group-owned KWAM “News Talk Memphis The Mighty 990” .4 – .2, -.2, #23 to #20
News: None in the top twenty
Sports Talk: Audacy’s WMFS “Sports Radio 92.9” (Grizzlies) 4.0 – 3.8, -.2, repeats in seventh-place
WFMS’ internet stream .5 – .7, +.2, #19 to #16
Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.1 – 1.6, +.5, #16 to #13
Number One 6+: iHeartMedia urban AC KJMS, first month, 10.4 – 10.1, -.3
Largest 6+ February 2023 – March 2023 Increase: gospel WHAL (+.6)
Largest 6+ February 2023 – March 2023 Decrease: urban contemporary WHRK (-.8)
Note: Number one the past 15 months, Cumulus Media urban-rhythmic oldies WRBO is unlisted in March 2023
HARTFORD
News/Talk: Audacy’s WTIC-AM “News Talk 1080” 5.7 – 5.4, -.3, repeats in sixth-place
Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” 1.0 – 1.3, +.3, #16 to #15
WTIC-AM’s internet stream .2 – .4, +.2, #21 to #19
News: None in the top twenty
Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 1.6 – 1.7, +.1, continues at #14
Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 5.3 – 5.4, +.1, seventh to sixth
New England Public Media’s WFCR flat at .4, carries on at #19
Number One 6+: Audacy adult contemporary WRCH, 38th month in a row, 13.7 – 11.7, -2.0
Largest 6+ February 2023 – March 2023 Increase: hot AC WTIC-FM (+1.6)
Largest 6+ February 2023 – March 2023 Decrease: adult contemporary WRCH (-2.0)**
**Represents the largest February 2023 – March 2023 decrease (6+) of any station from these 24 PPM-markets
Email Mike Kinosian at Mike.Kinosian@gmail.com.