Industry Views

Pending Business: Talk Radio Questionnaire

By Steve Lapa
Lapcom Communications Corp
President

imTime to thank the lawyers in the Donald Trump trial for once again proving beyond any doubt the power of talk radio.

1. Sellers – Get ready for Mother’s Day and Christmas rolled into one.

2. Managers – Prepare a fresh new page in your talk radio media kit.

3. On-air talk radio talent – Don’t throw away that lottery ticket, your number could come in.

4. Media consultants – Hit the brakes on making TV as an automatic first choice for your political campaigns, we’ve got a story for you.

5. Owners – Play your cards right and that talk radio format may have jumped in value.

It has been widely reported that jurors selected for the Donald Trump-Stormy Daniels trial were presented a questionnaire with the following question, “Do you listen to talk radio?” “If so, which programs?” Now wait just a minute all you jury profilers out there or fans of the TV show “Bull.” This is big, but I have a few questions of my own:

1. Why would any lawyer be interested in the radio listening habits of a (potential) juror?

2. Why specify “talk radio?”

3. What’s with the need to know about specific programs?

4. What’s the definition of “listen?” Daily? How long?

Maybe it’s time to recognize just what all this means to great talk radio talent and marketers.

I’m sure by now you have figured out where this goes – influence – as in talk radio hosts, the original influencers.

The very nature of a jury selection questionnaire screening for talk radio listening and specific programs is fascinating. Did an attorney conclude that talk radio shows influenced a potential juror’s feelings, opinions, perceptions (the very currency of talk radio) when it comes to Donald Trump or Stormy Daniels or any other key player on the legal stage?

As every seller knows, talk radio talents were the original influencers and continue to drive sales every day. To the local sellers and managers in the New York DMA pitching Sid Rosenberg, Joe Piscopo, Mark Simone and the other great local talents, imagine experienced legal teams evaluating the influence of their daily shows on potential jurors. Same for the nationally syndicated talent heard in the New York DMA. Talk radio lives and is influencing in the Big Apple!

“Do you listen to talk radio?” “If so, which programs?” that line of questioning should now become part of your daily marketing testimonial. After all, if teams of well-respected lawyers feel talk radio listening can influence the decisions of jurors in one of the most historic cases ever to be tried in our country, imagine what talk radio can do for your advertisers!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

WABC Celebrates Sinatra Birthday with Live Event

im

On Sunday night (12/10), WABC, New York presented “The 77 WABC/Bulova Frank Sinatra Birthday Bash” at the station’s Studio 77 event space that the station says was “transformed into a glittering nightclub that would have made Ole Blue Eyes proud.” It was hosted by Joe Piscopo, who also hosts the station’s “Sundays with Sinatra” show. Pictured above is Piscopo with the team from Bulova.  

Industry News

Larry Elder Plans to Sue RNC

Appearing on “The Joe Piscopo Show” on WNYM-AM, New York “AM 970 The Answer” this morning (8/22), former Salem Radio Network host, attorney, and Republican presidential candidate Larry Elder announced hisim plans to sue the Republican National Committee over “their alleged attempt to keep him from participating in Thursday’s debate.” On the program, Elder explained the criteria he has met and why he should be allowed on the debate stage. The AP reports that the RNC qualifications require: polling “at least 1% in three high-quality national polls or a mix of national and early-state polls, between July 1 and Aug. 21, and a minimum of 40,000 donors, with 200 in 20 or more states.”

Front Page News Industry News

Thursday, April 21, 2022

Bill O’ Reilly is This Week’s Guest on Harrison Podcast. Multi-platform news/talk media star and best-selling author Bill O’ Reilly is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” O’ Reilly’s 40-plus year career has been colorful, controversial, and continues to be consequential. After gaining prominence as an anchor for the mainstream TV networks ABC and CBS, he served as host of the groundbreaking celebrity gossip entertainment-industry show, “Inside Edition,” and then evolved into politics going on to be the top-rated host at FOX News Channel for approximately two decades. Today, his short-form commentaries, syndicated by Key Networks, are heard on hundreds of news/talk radio stations across the nation and he’s currently in the process of launching a new nightly, long-form syndicated program titled, “No Spin News.” Harrison and O’ Reilly discuss the state and future of modern era news/talk media in addition to looking back at what it was like for the independent-minded talker to co-host and partner with former President Donald Trump on his recent four-city “History Tour.” Be sure to meet Bill O’ Reilly at the forthcoming Talkers 2022 conference at Hofstra University on Friday, June 10. To listen to the entire podcast, please click here.

 

Sean Hannity Becomes Longest-Running Primetime Cable News Host. According to FOX News Channel, primetime superstar Sean Hannity notches another industry milestone as he tops the late Larry King to assume the mantle of the longest-running primetime cable news host in U.S. television history. Today (4/21), marks 25 consecutive years, six months, and 15 days at the helm of a primetime cable news program – beating King’s run on CNN. Hannity has been a staple of FNC’s primetime lineup since the launch of the network in 1996. He was co-host of “Hannity & Colmes (with the late Alan Colmes) that debuted on October 7, 1996. FOX News Media CEO Suzanne Scott says, “Sean’s authenticity and insightful commentary have created one of the most enduring connections with our audience and it’s been an honor to watch him over the years. A FOX News original, he has helped innovate the industry, and we are incredibly proud of his extraordinary success.” Hannity comments, “I am extremely grateful to FOX News Media and to our loyal, dedicated viewers whom I am proud to serve every night.”

 

WHAM/WSYR Talk Host Bob Lonsberry Pens Blog Post About Personal Mental Health. Longtime WHAM, Rochester and WSYR, Syracuse talk host Bob Lonsberry’s April 20 post to his blog reveals a man searching for help to deal with mental health issues he confesses have plagued him his entire life. The blog doesn’t go into specific detail about his own struggles but does document to some degree his family history of mental illness, especially that which tormented his mother for most of her life. He begins the post saying, “This column is not intended to elicit sympathy or be seen as courageous. Not by any means. It is rather a report on the final desperate action of a man who has destroyed the lives of his family, hurt countless other individuals, failed at his religion, and probably devolved from narcissist to sociopath. This isn’t pretty or sweet, but neither is it manipulative or attention seeking. It’s just a column. Please, leave me the delusion that I’m a writer. And if me being nuts makes you more comfortable asking if you might be nuts, too, and maybe need some help, too, then good. That’s the point.” Read the blog post here.

 

Round Two of March PPMs Released. The second of four rounds of ratings information from Nielsen Audio’s March 2022 PPM survey has been released for 12 markets including: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s March 2022 sweep covered March 3 – March 30. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Hubbard Radio’s all-news WTOP-FM jumps 1.4 shares for an 8.7 share (6+, weekly AQH share) finish and climbs to the #2 rank, while Cumulus Media’s crosstown news/talk WMAL-FM slips two-tenths for a 3.9 share finish good for the #10 rank. iHeartMedia’s news/talk WRKO, Boston continues its ascent, tacking on 1.1 shares to wrap the survey with a 4.7 share and the #8 rank, while sister all-news WBZ-FM slides seven-tenths to a 5.5 share and the #6 rank. In Seattle, Bonneville’s news/talk KIRO-FM remains on top posting a 7.4 share to stay ranked #1. The talk in St. Louis is dominated by Audacy as heritage news/talk KMOX finishes with a 3.6 share, after shedding two-tenths, and remains ranked #11, while sister talker KFTK-FM drops eight-tenths for a 2.6 share finish good for the #15 rank. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first round) here.

 

Meghan Ottolini Joins WEEI-FM, Boston’s ‘Merloni & Fauria’ Show. Boston sports media personality Meghan Ottolini is getting an expanded role on sports talk WEEI-FM’s “Merloni & Fauria” afternoon drive program, effective May 4. She’s been serving as a part-time host on the show since January of 2021. Audacy Boston SVP and market manager Mike Thomas says, “Meghan is a rising star in this industry, and we are very excited to have her join ‘Merloni & Fauria’ each afternoon. Writing is a passion of Meghan’s and she will be able to continue to do that for our station’s website, enabling her to create can’t-miss content for Boston sports fans – both on air and online.” Ottolini most recently served as a multimedia reporter for the Boston Herald since 2017. Additionally, she was an on-air talent for NBC Sports Boston’s “Quick Slants” television program. She comments, “I’m thrilled to join WEEI and work alongside Lou [Merloni] and Christian [Fauria] delivering premier sports talk coverage in the best sports city in the country. This opportunity is such a privilege and I look forward to having a lot of fun in this next chapter of my career.”

 

The TALKERS magazine 2022 Heavy Hundred of Talk Radio Hosts is Published. The 2022 edition of TALKERS magazine’s annual list of the 100 Most Important Radio Talk Show Hosts in America – also known as the Heavy Hundred – has been published. Since the early 1990s, TALKERS editors – with input from industry leaders – have compiled this annual feature created to recognize the hard-working talk radio personalities in America. TALKERS executive editor Kevin Casey says of this 2022 edition, “Creating the Heavy Hundred is always a challenging task for our editorial staff. Our use of both hard and soft factors in evaluating candidates for the list only adds to the difficulty in selecting the “most important” radio talk show hosts, but it’s a project that allows us to really get a big-picture look at the key players in this format and it’s something that we take very seriously. Congratulations to all of the talk radio personalities who are recognized on this year’s Heavy Hundred!” See the list here.

 

FOX News Digital Top Performer in Multiplatform Minutes for March. According to the Comscore data for the month of March, FOX News Digital finished as the top-performing news brand in the competitive set in multiplatform minutes. FOX News Digital says this marks its fourth consecutive quarter ranking as number one in the category in the news competitive set. FOX News Digital delivered 3.5 billion total multiplatform minutes, topping closest rival CNN.com (3.35 billion). For the first quarter of 2022 (Jan.-Mar.), FOX News Digital delivered 9.2 billion total multiplatform minutes versus CNN.com’s 7.85 billion. However, In the multiplatform unique visitors metric, CNN.com was far and away on top with 136.3 million compared to FOX News Digital’s 79.2 million for March. For the first quarter, CNN.com’s multiplatform unique visitors total was 147.9 million to FOX News Digital’s 85.3 million.

 

Radio Pros Launch New Consulting Firm. The new firm is called the Smith Richards Collective and is being launched by radio executives Steve Smith and Tim Richards and digital marketing strategist Heidi McIvor-Allen. The organization says it “brings deep radio operations, programming, and digital marketing experience to radio stations and groups, with a fresh approach and innovative strategies to help stations grow their audience and revenues, while saving money.” It adds that in addition to podcast and radio talent coaching services, the Smith Richards Collective offers full-service white glove consulting for radio stations and groups, as well as an embedded full-service digital marketing agency, McIvor Marketing, which offers stations and groups a full spectrum of digital resources and support.

 

Salem New York’s ‘The Answer’ to Produce ‘The Salem Business Breakfast.’ Next Wednesday (4/27) Salem Media Group’s news/talk WNYM-AM, New York “AM 970 The Answer” is presenting “The Salem Business Breakfast” at Bergen Community College in Paramus, New Jersey. It takes place from 6:00 am to 10:00 am as Joe Piscopo broadcasts the morning show live. An interactive business panel discussion will be moderated by attorney and AM 970 The Answer personality Arthur Aidala that will include: Bernie Kerik, former NYPD Police Commissioner; Steve Perillo, president & owner of Perillo Tours; Ace Watanasuparp, national director of strategic sales at Citizens Bank Home Mortgage Division & founder of Chase Restaurant Group; Jason Greene, vice president of Magniflood INC; and Melanie Landano, founder & owner of Mel’s Butcher Box.

 

TALKERS News Notes. New York City Audacy radio stations are airing the podcast episodes hosted by WCBS-FM personality Patty Steele for which she won a 2022 Gracie Award in the category National Podcast – Lifestyle Limited Series. The program is titled “The Deep 6” and the episodes that will be aired on April 24 at 6:00 am consist of her interview with her 26-year-old son Jake about his heroin addiction and his journey to recovery. Steele, a mother of three,  reveals her struggle through the ordeal that simultaneously occurred with her breast cancer diagnosis. With five years of sobriety under his belt, Jake and his mom decided it was time to make their story public with the hope of helping others. Steele comments, “It’s important that we take the stigma away from addiction issues and talk openly about what is truly affecting our children. I’m so grateful that Jake and I are in such a good place that we’re able to share our journey.” WINS director of news and programming Ben Mevorach states, “Patty’s conversation with her son is heartbreaking, inspiring, life-affirming, and compelling. It is one of the most important podcasts to come along in a very long time. What makes it so powerful is its authenticity. You can feel the pain and unrelenting love for her son on this very personal journey. Patty is brave beyond words to share and explore all that has happened and because her story could be any parent’s story, every parent will find a part of themselves in it.”…..Pictured at left is Salem Radio Network talk radio host Mike Gallager(left) with 16-time WWE World Champion wrestler Ric “The Nature Boy” Flair (right). Gallagher bumped into Flair while taking his first “maskless” flight since the pandemic began in 2020…..Audacy is conducting 45 volunteer events nationwide to celebrate Earth Day as part of its 1Day1Thing Sustainability Initiative. The series of events, which will engage employees across the company, aim to make a positive impact on the communities in which the company serves and the planet. Projects including tree planting, park and waterway cleanups, recycling projects and habitat restoration, among others. Audacy director of sustainability Jaimie Field says, “We pride ourselves on our relentless commitment to supporting the health and success of the communities that are at the heart of our business, and we’re thrilled to unite our teams across the country to do some good for our planet. Sustainability is a focal point of our Audacy Serves initiative, and we’re looking forward to leveraging these actions this Earth Day to make a lasting impact on our environment, both today and for generations to come.”…..Good Karma Brands president Steve Politziner has been inducted into the 45th class of the Palm Beach County Sports Hall of Fame. Each year, the Palm Beach County Sports Commission recognizes an elite group of individuals who have made major impacts to the Palm Beach County sports landscape. By bringing ESPN to the market through the power of radio, TV and events, he helped shape Palm Beach County’s sports identity, created a home for sports fans and has provided coverage to the great sports stories, teams and athletes that make up the community.

 

Russia-Ukraine War, Netflix Crash/Financial Markets/Inflation, Midterms/Trump & the GOP, DeSantis vs Disney, College Debt Forgiveness, COVID-19, Macron-Le Pen Race, and Arizona Wildfire Among Top News/Talk Stories Yesterday (4/20). Russia’s ongoing invasion of Ukraine and its ICBM test and threat of nuclear weapons use; the crash of Netflix’s stock, its effect on the financial markets and the broader issue of high gas and food prices; the battle for control of Congress in the November midterm elections and Donald Trump’s influence over the GOP; Florida Governor Ron DeSantis pushes legislation to strip Disney of its decades-old special district benefit; the Biden administration’s move to provide 50,000 students with college debt forgiveness; the ruling that cancels the air travel mask mandate and the BA.2 variant; the tight race between Emmanuel Macron and Marine Le Pen for president of France; and the raging Arizona wildfire were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Tuesday, January 11, 2022

Attorney Arthur Aidala to Host Nightly Show on Salem’s ‘AM 970 The Answer.’ New York news/talk WNYM “AM 970 The Answer” adds Big Apple attorney Arthur Aidala to the daily lineup with 6:00 pm to 7:00 pm “Aidala Power Hour: Making The Case For The City He Loves” program. Salem Media Group New York operations manager Matthew Sambolin says, “Arthur Aidala puts on a show in the courtroom, and now he gets to do it in front of the biggest judge of all – the New York City Tri-State region. Can’t wait to hear what he brings to afternoon drive, with no objections!” Aidala is the managing partner of the Law Offices of Aidala, Bertuna & Kamins, P.C. and the former senior DA of Kings County, New York. He currently represents such high-profile clients as Alan Dershowitz, former NYC Mayor Rudy Giuliani, and Harvey Weinstein. He has been a recurrent guest on ‘The Joe Piscopo Show’ and ‘Radio Night Live’ with Kevin McCullough, as well as a legal commentator for 12 years on FOX News Channel. Aidala says, “I am honored and excited to join the talk radio team lineup at ‘AM 970 The Answer.’ With the ‘Power Hour’, we will be sitting down with the key New Yorkers to get to the heart of what makes this city tick.”

Vining Named PD at Cumulus Media’s ‘Talk 99.5’ in Birmingham. Talk radio pro Valerie Vining is named program director for Cumulus Media’s news/talk WZRR-FM, Birmingham “Talk 99.5.” Vining has been serving as morning drive co-host of the “Dixon & Vining” program (with Richard Dixon), a role in which she will continue. Prior to that, she spent more than 13 years as news director for Cumulus Birmingham. Vining says, “I am absolutely thrilled to have the opportunity to take on the role of program director for WZRR ‘Talk 99.5’ Birmingham. My radio career, which spans over 30 years, has prepared me for this moment and challenge and I look forward to taking my team to the next level. Thank you to James Robinson and Ryan Haney for believing in me and my abilities. I’m so proud to work for Cumulus Media.”

Ramsey Solutions Hosts Free ‘Building Wealth’ Livestream. This Thursday (1/13), nationally syndicated radio star Dave Ramsey will host a free livestream at 8:00 pm ET titled, “Building Wealth in 2022.” Joining Ramsey will be New York Times bestselling author Rachel Cruze and host of “The Fine Print” podcast, George Kamel. According to Ramsey Solutions’ State of Personal Finance study, more than half of Americans (56%) feel behind on investing. And 42% aren’t saving for retirement at all. Dave Ramsey says, “There are a lot of investing trends right now claiming they’re the best way to get rich. But I’ve done stupid with a lot of zeros at the end, and I’ve coached people who hit bottom from bad investments. From my 30 years on the radio, I’ve seen over and over that real millionaires follow a proven plan for their money, not a get-rich-quick scheme. This free event will show you it’s possible for you too. Now is the time to prepare for your future.”

On-Air Changes at iHeartMedia’s ‘XTRA 1360’ San Diego. Drive time changes take place at iHeartMedia’s sports talk KLSD-AM, San Diego “XTRA 1360.” New to morning drive is “The Hartman and Rich O Show” with Steve Hartman and Rich Ohrnberger and in afternoon drive, the “Jon and Jim” show with Jon Schaeffer and Jim Russell debuts. Hartman and Ohrnberger currently work together on FOX Sports Radio and have successfully hosted together on XTRA 1360’s “Loose Cannons” show. Schaeffer and Russell also host “The Wrap-Up Show” following San Diego Padres games. “The Herd” with Colin Cowherd continues to air weekdays from 9:00 am to 12:00 noon, followed by “The Darren Smith Show” from 12:00 noon to 3:00 pm. iHeartMedia San Diego market president Melissa Forrest says, “This exciting new lineup caters to the desires of sports fans in San Diego. In addition to providing the very best sports talk, we’ll also continue to provide our listeners with unparalleled access to the NFL, the Padres, San Diego State University athletics, and all San Diego sports news.”

BIN: Black Information Network Wins Innovation Award. The Black American-targeted radio format from iHeartMedia – BIN: Black Information Network – wins the 2022 BIG Innovation Award in the media category from the Business Intelligence Group. BIN: Black Information Network was launched in June of 2020 as a 24/7 comprehensive national audio news network dedicated to providing an objective, accurate and trusted source of continual news with a Black voice and perspective. It is focused on service to the Black community and providing an information window for those outside the community to help foster communication, accountability and a deeper understanding. It is heard over the air in 32 markets and is distributed nationally through the iHeartRadio app. Business Intelligence Group COO Maria Jiminez says, “Innovation is driving growth in the global economy. We are thrilled to be honoring Black Information Network as they are one of the organizations leading this charge and helping humanity progress.” BIN president Tony Coles comments, “Innovation has been one of BIN’s core values since our inception. It drives us to keep growing and creating spaces for the Black community to hear and contribute to the news that matters most to them. It’s an honor to be recognized with an incredible lineup of organizations and individuals who share the value of innovation and prove it in their work every day.”

AdLarge and G Networks Announces Sales Partnership. The two firms announce that they have entered into an ad sales partnership that will create “a new dynamic and impressive ad sales powerhouse in network audio.” In addition to continuing to represent content producers, AdLarge will oversee the management, sales, and fulfillment of the network audio ad sales inventory for both companies. G Networks will continue to offer and affiliate their premium programming and services through their existing affiliations team to radio stations across the U.S. G Networks president Warren Friedland states, “We’re excited to partner with AdLarge. AdLarge has a reputation for delivering innovative campaigns to help brands reach their media goals. AdLarge’s ad sales efforts coupled with our own extremely targeted networks will lead to a better return on investment for advertisers, brands, and agencies.” AdLarge co-CEO Gary Schonfeld adds, “This unique partnership will enhance our already robust ad sales networks, as well as generate greater critical mass and increased coverage of major markets. This is a win-win for the advertisers and the network audio community. The partnership with G Networks will greatly benefit the audio campaigns of our advertisers and agency partners.”

TALKERS News Notes. Personality Jesse Watters is named host of FOX News Channel’s 7:00 pm ET hour. The new program, “Jesse Watters Primetime” will launch on January 24. Watters will continue his current role as a co-host on “The Five.” FOX News Media CEO Suzanne Scott says, “Jesse’s versatility and hosting acumen has grown exponentially over the last five years, and he has developed a deep connection to the audience through two hit shows, ‘The Five’ and ‘Watters’ World.’ We look forward to watching him expand his connection even further through this new solo weeknight hour.”…..Cumulus Media and DCP Entertainment unveil the second season lineup for DCP’s award-winning podcast, “Say Their Name,” on the Cumulus Podcast Network. The series focuses on the stories of Black individuals who were assaulted and killed by police and in ‘Stand Your Ground’ states, with an emphasis on the women who often get overlooked. The first episode in the series marks the one-year anniversary of the attack on the United States Capitol with a look back at Miriam Carey, who was killed in 2013 by law enforcement.

Broadcasters Foundation to Honor Lesley Visser with Lifetime Achievement Award. Sports media legend Lesley Visser is being honored by the Broadcasters Foundation of America with its Lifetime Achievement Award to be presented during the Golden Mike Award gala and fundraiser, being held on March 14, at the Plaza Hotel in New York City. Visser is the only sportscaster – male or female – to have worked on network broadcasts of the Final Four, the Super Bowl, the World Series, the NBA Finals, the Triple Crown, the Olympics, the U.S. Open, and the World Figure Skating Championship. BFoA Foundation chairman Scott Herman says, “Lesley has an extraordinary number of ‘firsts’ in her accomplished and impressive career. We’re very proud to recognize her many accomplishments, not only as a pioneering female sportscaster, but as a prominent leader in sports broadcasting, overall.” Visser says, “I am enormously honored to be recognized by the Broadcasters Foundation of America, which is vital to our colleagues who find themselves in need of help during times of unimaginable hardship. It’s essential that we acknowledge and support such a charitable endeavor.”

COVID-19, Voting Rights, January 6, Midterm Elections, Economy/Supply Chain, U.S.-Russia Relations, and Bob Saget Passing Among Top News/Talk Stories Yesterday (1/10). The soaring rate of COVID-19 cases in the U.S., the Omicron variant, vaccine mandates, and school policies; President Joe Biden’s pressure to change filibuster rules for voting rights legislation; the investigation into the January 6 Capitol attack; the November midterm elections and Joe Biden’s low approval ratings; the state of the U.S. economy and the ongoing supply chain woes; the U.S. and Russia negotiate over Ukraine; and TV icon Bob Saget dies unexpectedly at 65 were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.