Tag: jingle

Industry News

WWO: Local Business Uses AM/FM to Create Unaided Awareness

By TALKERS | by TALKERS

Today’s insight from Westwood One’s Audio Active Group is the story of a Joplin, Missouri pest control firm that had zero unaided awareness afterimg using print and television. The owner was stunned that in a local group of 125 people not one could name his company. Doug Hansen‘s Bug-a-Way Pest Control then embarked on an AM/FM campaign in which a jingle was created for his business and soon his company went from zero unaided awareness to 20%. The campaign helped create future demand for his company as 29% of locals surveyed said they would call his company if they needed pest control. See more about case study here.

Sales

Pending Business: Comfortably Numb

By Editor | by Editor

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Thank you, Pink Floyd. Perfect description of the proposals I’ve seen that never show a “Why Buy?”

Go ahead and check your last proposal. How did you answer the Why Buy question? Chances are you either omitted the concept completely or channeled Captain Obvious. When it comes to fundamentals, gone is not forgotten.

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