Industry News

WISN’s Yount Moves to Morning Drive; Goch Joins for News & Middays

iHeartMedia Milwaukee unveils its new daily lineup in the aftermath of longtime morning host Jay Weber’s leaving mornings for a twice-weekly podcast role. Current late morning host img Benjamin Yount is taking over the 6:00 am to 9:00 am show hosting duties. Yount has been with the station since 2018 as host and news director. He comments, “WISN has always been about serving Wisconsin with smart, honest conversation, and I’m honored to take on imgmorning drive. Our listeners count on us to start their day informed and engaged, and I’m excited to continue that in a new time slot while keeping the same commitment to strong local coverage.” Jason Goch, who has been a fill-in host on WISN, moves into the morning news anchor and late morning talk host role. He’ll handle news duties during Yount’s program and host his own talk show from 9:00 am to 11:00 am. Station program director Jerry Bott states, “This lineup builds on WISN’s momentum and reflects our focus on serving listeners with strong, credible voices throughout the day. Benjamin has earned the trust of our audience and brings proven ratings success to morning drive, while Jason is a terrific addition whose experience and versatility strengthen our local programming bench.”

Industry News

WISN, Milwaukee’s Jay Weber to Transition from Mornings to Podcast Host

WISN, Milwaukee morning drive host Jay Weber will leave his role as morning drive host at the iHeartMedia news/talk station later this month and will begin hosting a twice-weekly podcast beginning in the spring of 2026. Weber has been a talk host with the station for 35 years, the last 18 years in morningimg drive. The station says Weber will remain a contributor to WISN programming and station initiatives. Weber says, “It has been an incredible honor to wake up Wisconsin for the past 35 years, and I’m grateful to every listener who has made this show part of their morning routine. I’m not retiring – just shifting formats – and I’m excited to continue the conversation in a new twice-weekly podcast.” WISN program director Jerry Bott comments, “Jay Weber has been one of the best talk show hosts in America for a long time. He’s built a bond of trust and credibility with his listeners, and after 35 years on the daily morning clock, transitioning to a twice-weekly podcast is much-deserved while still delivering for his loyal listeners. We fully support Jay with his decision and are proud to help him continue his legacy on the iHeart podcast platform.”