Industry News

Alpha Launches Conservative Spanish Talker in Bakersfield

Alpha Media Bakersfield debuts the new Spanish-language conservative talk station as it flips KNZR-AM and rebrands it “KNZR Verdad 1560.” The move comes as Alpha partners with the Americano Media network. Alpha Media Bakersfield market manager Jeremy Price comments, “We’re proud to introduce Spanish radio to our Bakersfield portfolio for the first time ever and empower the voice of so many of our neighbors in thisim community. With the launch of this station, we aim to not only serve our listeners but give them a reliable home for the news they seek and the information they rely on every day.” Americano Media’s talent includes award-winning journalists Lucia Navarro and Carines Moncada, as well as popular radio hosts Dania Alexandrino and Lourdes Ubieta. Americano Media produces 18 hours of original programming each weekday from 6:00 am to 12:00 midnight ET. American Media chief executive Ivan Garcia-Hidalgo says, “This collaboration with Alpha Media is a natural fit for Americano. We take pride in delivering the finest Hispanic news/talk programming in Spanish, and we are happy to bring that programming to the large Hispanic audience in Bakersfield.”