SABO SEZ: Award the Future
By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network
When reviewing our industry’s awards such as the Crystals or Marconis there are two categories missing. They are: “Best New” and “Best Innovation.” Imagine if winners were announced for these prizes:
“Best New Talent On Air”
“Best New Talent Off Air”
“Most Creative Sales Solution”
“Most Creative Station Promotion”
“Most Innovative DAB or Podcast Format”
“Best New Talent – Podcast”
“Best Innovation In Engineering”
Those awards aren’t fantasy, they are actual awards given annually by Australian Commercial Radio (ACRA). They are presented at a magnificent well-produced event for the entire country – attendance is SRO. The subliminal message to Australian radio personnel is powerful: Innovation is expected and rewarded. NEW is expected and rewarded – no need to wait for you to become legendary (!) to be recognized. “NEW” is a powerful reward and promise to the talent you hope will find a career in radio. Face it, our “on boarding” leaves a lot to be desired. (Hey, work in the promotion department while you live at home, and we’ll let you pick up pizza that you can share!)
The best gift the late PD Al Brady Law gave me was he greeted all new ideas with, “It might work.” Most other executives kill innovative thought with the worst question possible: “Who else is doing it?” The industry has a lame record of assessing new ideas. New ideas are systematically despised:
Bill Drake’s format was damned in jock-for-hire classifieds that warned, NO DRAKE JOCKS. Yes, dozens of stations wanted NO DRAKE JOCKS. Quickly Drake’s strategies slaughtered those stations and revolutionized music formats to this moment. Recorded music on the radio was actually thought to be illegal until WNEW-AM, New York fought that court fight in the 1940s and won. All news on WINS and WCBS certainly was not going to work after the 1960s New York newspaper strike ended. WFAN could never succeed as an all-sports station – soon after launch it became the highest biller in NYC.
When AC was launched in 1978 at the NBC FM and RKO FM stations, it had no future. FM was only for beautiful music and hard rock and besides who else is doing it?
Album rock, AOR, …why we have research to prove young people only want hits! Targeted FM talk – combining a hot format with hot talent would absolutely fail at KLSX-FM, Los Angeles and thanks to Bob Moore became the number one local biller – turn it back to the failed classic rock format please begged one research hit squad! “New Jersey 101.5” has a one million cume talking all week, playing music all weekend. Which award category suits that giant station? “Best New” would have been appreciated.
Todd Storz, the inventor of Top 40, passed away at 38 and his father who owned their stations in Miami, Omaha, and New Orleans couldn’t wait to change his Top 40 format creation to MOR when the kid died. As a result, when Todd died the stations died, too.
Innovators like Bill Drake, Jeff Smulyan, Allen Shaw, Bob McAllan, Alan Mason, L. David Moorhead, and Howard Stern are first ignored, then marginalized, then vilified… then hundreds fight for their credit.
The only way radio stays relevant and grows its place on the media landscape is with a constant flow of “Best New” and “Best Innovation.” That’s when younger listeners are attracted to radio – the same way they are attracted to everything – if it’s NEW. The radio you and your friends were drawn to, talked about at school, listened to constantly was saturated with new contests, new daring DJs, new promotions, new hits, new energy.
The delicious daily challenge of on-air talent and management is what can we put on the air today that has never been done before? If it’s new, even if it doesn’t work forever, generates buzz, attention, youthful audiences. Of course, 20-year-olds will listen to radio, it’s at the end of their arm! But they are not going to salivate at the promise of “20 of your favorites from the 80s, 90s and today.” Or a national contest.
Why not test a NEW award in just one awards category? “Best Innovation in Engineering” The Marconi Award.
Walter Sabo is a leading media industry consultant and syndicated talk radio personality. He can be emailed at Walter@Sabomedia.com. Website: www.waltersterlingshow.com
comments, “Monument Circle has been Emmis’ home since 1998, and I’m proud of what we built, and the people who helped build it. As we divested assets, including our local radio stations, we weighed what to do with the building and ultimately decided that it made sense to look for a new owner.” Last year, Emmis sold its Indianapolis radio stations – including heritage news/talk WIBC-FM and sports talk “The Fan” – to Urban One. Those stations are still operating from the Monument Circle studios. FOX59 in Indianapolis reports that “the sale of the building would not immediately impact the current tenants, which include Star Bank and several Urban One radio stations such as WIBC. Emmis did not clarify, however, if these tenants would have to negotiate new leases with the eventual purchasers or if they could be required to relocate within a specific time following a sale.” 
during the third year, with each price subject to adjustment as specified in the Third A/R Articles.” The redemption of the Class A Common Stock will allow founder and chairman Jeff Smulyan to ultimately take Emmis Corporation private. He comments, “I am grateful to the Emmis shareholders for their tremendous support of our proposal to amend our articles of incorporation, which will give us the opportunity to return significant capital, invest in our current businesses and seek new ventures.” Emmis’ sole radio properties are WEPN-FM, New York “ESPN New York” – currently leased to Good Karma Brands – and Gospel WLIB-AM, New York. The sale of those signals would help fund the stock redemption. 
in 1981. He eventually rose to become president of the radio division in 2002, overseeing more than 20 radio stations. In 2008, he became president of programming for Emmis’ domestic radio group. Cummings comments, “Save my immediate family, nothing has given me more joy in life than working for Jeff (Smulyan) and Emmis. This company has afforded me extraordinary professional and personal opportunities, here and abroad, that no kid from rural Indiana could ever have imagined. I am eternally grateful for this and the future as Emmis allows me to continue in a consulting role. As I told Jeff, ‘I’ll work for you until they carry one of us out!’”
Herman says, “We’re delighted to have such prestigious presenters at this year’s Golden Mike Award dinner. We’re looking forward to Rosanna and Jeff’s contributions to our program and thank them for lending us their time and talent, as broadcasters come together to honor Jack and Dick.” BFoA president Tim McCarthy adds, “The Golden Mike Award gala is one of our biggest fundraisers. We’ve seen an incredible uptick in requests for aid, and we thank everyone who has bought a table or ticket. The funds allow the Foundation to continue providing aid to hard-working individuals in our industry who have fallen on very challenging times due to illness or disaster.” For more information or to reserve a seat or table at the Golden Mike Award gala and fundraiser, please contact the Broadcasters Foundation at 212-373-8250 or 
Monday Memo: Save Those Benjamins. Even with gas prices now inching down, almost everything else is “SO expensive that listeners (and we) are coping.” Wrapping-up his month-long series – “Inflation Hacks” – Holland Cooke presents 9 money-saving tips, “AND a fabulous radio prize!” Read it 
the radio/audio sales business, too. He writes, “The Pew survey says the top three reasons for ‘The Great Resignation’ are: low pay, lack of advancement opportunity, and feeling disrespected at work. Does it sound like the grumbling before the Monday morning sales meeting? My marketing work puts me in direct contact with sales reps across the country and ‘The Great Resignation’ did extend into our radio/audio sales community. On the radio side more so in the larger market stations.” He offers some suggestions for navigating this era of economic uncertainty. Read it 
Radio HOF Welcomes Nine Inductees. A voting participant panel comprised of more than 800 industry professionals honorees determined six honorees; the other three were voted on by the Radio Hall of Fame nominating committee. Radio Hall of Fame co-chair Kraig Kitchin comments, “Our forthcoming inductees have made a wonderful impact on the lives of their listeners and our industry. We’re thrilled to be able to celebrate their respective careers and honor them with an induction to the Radio Hall of Fame.” According to
co-chair Dennis Green, “This was our highest voter participation ever. The radio industry picked an amazing, diverse class of broadcasters and executives that we are proud to call Hall of Famers. These individuals have made a lasting impact on this amazing industry, cementing their place as part of the legacy that makes radio special.” In alphabetical order, the nine inductees are: radio executive Marv Dyson; “Country USA” host Lon Helton; iHeartMedia Los Angeles adult contemporary KOST “Coast 103” morning personality Ellen K; Audacy New York classic hits-oldies WCBS-FM “New York’s Greatest Hits” afternoon drive talent Broadway Bill Lee; “Gospel Traxx” host Reverend Walt “Baby” Love; iHeartMedia New York classic rock WAXQ “Q 103.4” talent Carol Miller; Sirius XM sports talk host Chris “Mad Dog” Russo; Emmis Communications president/chief executive officer Jeff Smulyan; and New York Yankees Radio Network announcer Suzyn Waldman. The 2022 Radio Hall of Fame inductees will be honored in-person November 1 at Chicago’s Radisson Blu Aqua Hotel. The Radio Hall of Fame was founded by the Emerson Radio Corporation in 1988; The Museum of Broadcast Communications took over operations in 1991. This year’s confidential ballot was conducted by Votem.com and overseen by Miller Kaplan’s Andrew Rosen.
Radio Resources Unit Debuts Today. Tailored for medium to small market owners and operators, Radio Resources was launched today (Monday, 7/25) by parent company Gen Media Partners. Director of products and services Alex Quintero notes, “Until now, radio station owners and operators had to deal with multiple providers and retrofit the pieces together. The Radio Resources toolkit offers broadcasters one central point of contact and stewardship for a wide array of products and services, streamlined across critical departments to deliver a more efficient, productive, and seamless experience. We’re the only company that can aggregate such a broad range of radio products and services and provide this level of multi-resource support. Our independent standing gives us the freedom to seek out the best providers to service our radio clients.” Among other things the Radio Resources suite includes: Programming and Content; Workflow Solutions; IT and Cyber Security; 24/7 Formats; Sales Strategy; Imaging and Production; Research; Online and Digital Integrations; and Back-Office Operations. Radio Resources products and services are available for cash, barter or a combination of both.
Windy City Readying For Rock Radio Revisited. Longtime “The Larry King Radio Show” executive producer Pat Piper is producing The Museum of Broadcast Communications’ “Rock Radio Revisited,” which will be held August 14 at 3:00 pm at The Des Plaines Theatre. Museum of Broadcast Communications board chair David Plier notes, “The heyday of rock radio in the 60’s and 70s’ was centered around the booming personalities of [Chicago on-air talents such as] Larry Lujack, John Records Landecker, Yvonne Daniels, Bob Sirott and Steve King. Every city had their favorite local radio station and the voices behind them. This will be an incredible celebration of the personalities and music that made that era of rock and roll so memorable.” Landecker, Tommy Edwards, Bob Stroud and Dyana Williams will reminisce about “the golden age of rock radio.” In addition, there will be vintage airchecks, as well as stories about the on-air personalities, fans, and gimmicks. Those making special appearances include: Gary Burbank; “Cousin Brucie” Morrow; Kris Erik Stevens; and Connie Szerszen. Among the “presenters” of the Wendy Snyder-hosted event is Nexstar Media Group Chicago news/talk WGN “Radio 720”; cross-town Cumulus Media-owned news/talk WLS-AM “890 AM” is one of the “sponsors.”
TALKERS News Notes. Most recently working as ABC Audio’s manager of digital audio, Josh Cohan is promoted to director of podcast programming for ABC News. His first venture into podcasting was as part of the team that launched “10% Happier with Dan Harris” in 2016. He also helped create ABC’s flagship daily news podcast, “Start Here,” which won the 2022 Webby Award for “Best News and Politics” podcast. Cohan joined ABC News Radio in 2007 as an intern and served as a producer and coordinating producer before transitioning to podcasting … As a result of signing a multi-year contract, WHPT “102.5 The Bone” 6:00 am – 10:00 am talent Mike Calta
continues his role at the Cox Media Group Tampa news/talk outlet. Regional vice president/general manager Keith Lawless remarks, “Mike is arguably one of the most successful and talented broadcasters on the air in America today.” WHPT’s director of branding & programming, John Brennan, comments, “Mike Calta is simply the best radio talent in Tampa. I couldn’t be more excited that he will continue to call ‘102.5 The Bone’ home for many years to come.” Calta – who joined WHPT in 2007 – adds, “I’m grateful and proud to be continuing my radio career with CMG in my home of Tampa Bay. At 50 years old, my window to being a male dancer has surely closed, so this contract is extra special to me and my family.” … Two-year Max Media Norfolk vice president/operations and programming Eddie Haskell exits the five-station cluster, which includes sports talk WVSP “94.1 ESPN” and business talk WGH-AM “Money Talk 1310 and 100.9.” He formerly was senior vice president/programming for nine iHeartMedia stations in Ft. Collins (Colorado).
Salem Media Group Seeks Producers. Attention producers! Salem Media Group is looking for producers. Salem has great radio stations, the Salem Radio Network, the Salem Podcast Network, and the Salem News Channel, and we always need producers to help us create our great products. If you have experience producing radio or TV shows, please send your resume and keep ‘em coming to: Phil Boyce, Senior VP of Spoken Word Formats, Salem Media Group Philip.boyce@salemmedia.com. Salem is an Equal Opportunity Employer.
