IHeart Philadelphia Promotes Daija Moore-Evans to Digital Content Manager
iHeartMedia Philadelphia announced today (8/6) that Daija Moore-Evans has been promoted to digital content manager, effective immediately. In her new role, she will lead the market’s digital content efforts across iHeartMedia Philadelphia’s six-station cluster, which spans music, talk and news formats, driving audience growth and engagement across broadcast, digital and social platforms. In this role, Moore-Evans will lead the cluster’s digital content strategy, audience engagement, and social media initiatives. She will oversee the development and execution of digital content designed to expand audience reach, strengthen brand engagement, and support the company’s on-air and online platforms. She reports to Jeff Hurley, SVP of programming, iHeartMedia Philadelphia. Hurley tells TALKERS, “Daija has already made a tremendous impact on our team, and this promotion is well deserved. Her creativity, work ethic, and vision make her the perfect person to lead our digital efforts into the future.”
responsibilities outside of Philadelphia, including the Upstate New York, Mid-Atlantic and New England areas. iHeartMedia EVP of programming Thea Mitchem says, “Jeff is a proven leader with a deep understanding of our brands, our audiences and the power of strong programming. His ability to strategically elevate stations while developing great teams makes him the right choice to lead programming in Philadelphia, and I’m confident he’ll continue to drive success in this important market.”