Jean Shepherd – TALKERS magazine

Sabo Sez: The Smartest Minds in the Radio Room

By TALKERS | September 10, 2026September 10, 2026 by TALKERS

By Walter Sabo
A.K.A. Walter Sterling
Host, The Other Side of Midnight
WABC, New York / Red Apple Audio Networks

When in doubt, I recall smart quotes from people in our business who are successful, well paid, kind, and future oriented. I have always focused on what’s next rather than what’s been. These observations drive good results:

“Citytv of Canada is the model local TV News and has been for 50 years.” – Strategist, John Parikal

“Progress moves in many directions. Imagine if cable came first, then someone invented a way to send shows over the air.” – publisher / broadcaster, Michael Harrison

“The goal is a playlist of one song.” – Al Brady Law, a kind mentor and brilliant programmer.

“An Urban station should sound like music bouncing off the rooftops in Harlem on a July night.” – Frankie Crocker

“Top 40 will always be a successful format because by definition it plays the most popular songs of the day.” – Allen Shaw, former vice chairman of Beasley Broadcasting.

“We have a business plan; our stations have to be number 1.” – Robert McAllan, president emeritus Press Broadcasting / founder of WTKS-FM Real Radio. Orlando / New Jersey 101.5.

“One day all music will be on FM and all talk will be on AM.” – Jean Shepherd, WOR Radio host, 1964.

GM Mickey Luckoff on why number 1 KGO, San Francisco moved like an express train: “I hire hosts who have done Top 40. I can teach them Talk; I can’t teach them Radio.”

“My staff just can’t barge into the studio when I’m on, they have to understand this takes concentration, the job is to get to the next thing.” – Howard Stern

“It’s a simple business; people make it hard.” – Edward F. Mclaughlin president EIB network.

“My business decisions are always based on common sense.” – John Catsimatidis, owner, WABC Radio.

“When we release a movie, I stand outside the theatre on opening night and talk to the audience members as they file out. That’s the best research we do.” – Leonard Goldenson, founding chairman ABC Inc.

“No, I don’t watch many TV shows because I know all the stories.” – Fred Silverman, program chief CBS, ABC, NBC.

About streaming music services: “There has always been a box of records next to the radio.” – Bob Pittman, CEO, IHeart.

Tom O’Neil, founder, RKO General Radio, “Pay whatever you have to for a morning man, a production director, and for equipment to make the loudest signal, the rest you’ll have to beg for.”

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “The Other Side of Midnight” is heard on WABC, New York and the Red Apple Audio Network 1:00 am – 5:00 am. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com. He can be phoned at 646-678-1110.

Industry Views

SABO SEZ: Prescience from the Past

By TALKERS | September 25, 2025September 25, 2025 by TALKERS

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

Have you noticed a profile pattern for the mass shooters and political assassins? 20-30 years old. Living at home or close.

Here’s a deep dive, highly predictive profile that was written by a true radio GREAT:

“He’s a crown prince as a teenager. A crown prince when he suddenly finds his crown gone and he’s just a commoner and he must enter the next stage of life – well I’ll tell you what happens: He generally doesn’t, that’s why you have a new generation of guys who have not taken on family or familiar responsibilities.

They are not about to give up the Crown Prince role and so we have a whole new generation of porn readers who will forever and ever and ever be catered to, and they get to the point where they cater to themselves. Many of them never grow up.

There is more than one guy who is 30 years old today who is totally, completely being supported by his mother and father. And as a matter of course, because he is after all a Crown Prince and a Crown Prince has prerogatives and one of them is to live off the family larder, he will continue to do this throughout most of his life.

This is a very new thing in America, and I say we have not seen the end of it. We’ve only seen the very beginning of it now. He who is really searching for identity.

I’m gonna make a suggestion here. I will suggest that this man is a dangerous man. Any man who has been suppressed, any man who has lost identity is a man who is prone to take up with wild, divergent, and often quite dangerous and irrational political crusades merrily to give himself his own identity, something, some charge that he can ride on.”

Jean Shepherd
WOR Radio Star
Author, A Christmas Story
from audiobook, LIFE IS, 1965

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.