Industry News

Talk Radio Responds to Trump Assassination Attempt; Numerous Stations Break into Programming to Field Calls from Listeners

When a would-be assassin attempted to shoot former President Donald Trump during a campaign rally in Butler County, Pennsylvania just after 6:00 pm ET on Saturday (7/13), many American news/talk stations were airing either pre-recorded or network programming. Stations were able to turn to their national news organizations for network coverage since most had reporters covering the rally. Many stations called in their local talent to connect with listeners who wanted to talk about the event. Bruce Collins is PD and newsim director at Cumulus Media Dallas-Fort Worth. He tells TALKERS, “We immediately texted and sent push notifications on WBAP and KLIF and then went to FOX News Radio for wall-to-wall coverage. I then called in our WBAP morning hosts Ernie Brown and Carla Marion to talk with medical experts, police officials, and Secret Service experts in between the FOX coverage. After Ernie and Carla, WBAP PM drive host James Parker took over and fielded local listener reactions in between the FOX coverage.  Phones and social media were flooded. Local WBAP host Chris Krok then did a special national broadcast on Westwood One’s “Red Eye Radio” imand took local calls throughout the night.” At Red Apple Media’s WABC Radio in New York, company CEO John Catsimatidis interrupted the live “Cousin Brucie’s Saturday Night Rock & Roll Party” and brought talk host Curtis Sliwa in to go on air and work with the news team throughout the evening. Throughout the evening, WABC Radio air personalities including Dominic Carter, Rita Cosby, Greg Kelly, and more called in. Catsimatidis says, “I am immensely proud of our team who at a moment’s notice dropped whatever they were doing to bring our listeners up-to-the-minute information. Emotions are high across America. By delivering the facts, we bring a sense of calm to our listening community.” At WMAL-FM, Washington, DC, brand manager Bill Hess says, imCorey Inganamort was hosting the final hour of our live local Saturday afternoon when he noticed some activity on the studio TV.  He immediately began describing what he was seeing. After several minutes, we made the call to go to our network partner, FOX News Radio, for coverage. We stayed with the network through the evening.” Urban One’s WBT-AM/FM, Charlotte, program director Mikeim Schaefer tells TALKERS, “Saturday evening, Brett Winterble and news director Mark Garrison were on the air within an hour of the incident, delivering the information as it unfolded. Shortly thereafter, additional members of the WBT team called in to contribute their thoughts and analysis, including Bo Thompson, Vince Coakley, Pete Kaliner, and Brett Jensen.  Our coverage continued through 9:00 pm Saturday night. On Sunday we broke from regular programming and went live and local from 7:00 am to 7:00 pm, with special continuing coverage imfrom “Good Morning BT” hosts with Bo Thompson and Beth Troutman in the morning, Vince Coakley and Pete Kaliner in the midday, and Brett Winterble and news reporter Scott Hamilton in the afternoon.” At iHeartMedia’s KFI, Los Angeles, where it was just after 3:00 pm, Neil Saavedra was live on the air. Program director Robin Bertolucci says, “We immediately went wall-to-wall covering the story. KFI’s Neil Saavedra was on the air doing his regular Saturday show, ‘The Fork Report,’ when it occurred, and he immediately switched to in-depth news coverage of the assassination attempt. KFI news had the latest and we provided ongoing updates for all of our LA iHeart properties and put up the story on all social platforms. KFI’s Gary Hoffmann came in and took over at 5:00 and we covered it wall-to-wall till 8:00 pm.” Bill Brady owns KFNX-AM, Phoenix andim happened to be on the air hosting his Saturday show when news broke. He tells TALKERS, “I was on the air ‘live’ Saturday afternoon. I began the show by saying, ‘This is a very different show than I normally do.  Today’s show deals with a very sensitive story. Our president was grazed by a bullet today in Butler County, Pennsylvania. A half an inch difference in the bullet’s path and this could have been an assassination. Others have been killed and wounded. There is much still to learn. Let’s try to make sense of imthis. It is not a day for politics.'” Salem Radio Network says, “Talk host Mike Gallagher raced to Salem studios in Tampa for a rare, two-hour live special broadcast covering this major breaking news story. Joining Gallagher were SRN’s Dr. Sebastian Gorka and Dennis Prager as well as Salem New York morning host Joe Piscopo and Salem Dallas morning host Mark Davis.  Former SRN host (and one-time GOP Presidential contender) Larry Elder also joined the broadcast, which fielded calls from listeners in New York, Texas, Mississippi, Georgia, Illinois andim many other states.” Obviously, the coverage of a news story of this magnitude spilled over into Sunday. WBEN, Buffalo brand manager Lisa Polizzi says, “We went almost all local on Sunday with David Bellavia in the morning, our ‘Hardline’ political show that included a former FBI agent, a former Buffalo police captain, and the Erie County GOP chair, as well as ‘Reese on the Radio’ taking local calls in the afternoon.”

Industry Views

SABO SEZ: Five Golden Actions for 2024

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imResearch shows that readers to trade publications like articles with five bullet points. Here are my five bullet points for 2024. If these were to be deployed, you could be thriving by the end of the year. These actions would increase sales and audience share.

1. Radio should be easy to buy. It’s not. Easy fix: Look at your website. Based on the website how would you buy time on your station? It should be as simple as a realtor’s website. Put up pictures of your salespeople with ALL of their real contact information – not a FORM. Offer their email and cell number. Offer a “tour” of the offerings with information about the talent and the audience. What does the host sell best? How about a very brief audio message from each host to your potential advertiser?
2. Every medium creates its own stars. Example – David Caruso, good on TV, bad in movies. Your hosts, good on radio, lousy at original podcasts.  Sure, edit up the interviews or bits and make them into a podcast. But don’t ask a host to get off the air and make brand new content for a podcast. Engage locals who are good at making original podcasts and offer them a stage.
3. Sell the biggest number. Your morning show probably has more listeners than the “Tonight Show” has viewers in your city. 1010 WINS has more listeners in New York than FOX News has viewers nationwide. Go check. Those are the numbers that put radio in perspective!  Stop selling the smallest number, TIME SPENT LISTENING. Who came up with that!?
4. Don’t make potential advertisers jump through hoops. If you have spent your career in programming, you may not know the tyranny of MEDIA CREDIT. New radio advertiser: Good buy, high rate, longterm business. Sounds great. Not so fast. At most companies, new business still has to go through the gauntlet of a MEDIA CREDIT CHECK. End that.
5. What’s wrong with the hosts? Many hosts use a content formula that MUST generate a diminishing audience size and older and older and older demos.  Repeat. WHY? If you start to trust that what you talk about socially, with your friends, your audience will grow and grow younger. Be more like Bruce Collins, PD at WBAP, Dallas. Bruce just hired James Parker who has been featured for years on “Sterling On Sunday.” James is going to talk about life, fatherhood and funny. He joins “New Jersey 101.5” alumnus, Casey Bartholomew, 10:00 am – 12:00 noon, who talks about life, fatherhood and funny.  It’s working so well that WBAP will now be simulcast on Class C2 FM, KLIF.

Five bullet points. Goals: HAPPY NEW YEAR!

Walter Sabo was a founding architect of SiriusXM and began the recruitment of Howard Stern. He has consulted RKO General, PARADE magazine, Hearst Broadcasting, Press Broadcasting, and other premium brands. He launched the first company to engage online video influencers, Hitviews. As an executive, he was EVP of NBC FM RADIO giving Dr. Ruth Westheimer her first media job and fostering the creation of adult contemporary. As VP ABC Radio Networks, Sabo hired Ringo Starr to be a DJ for a 24-hour special.

Industry News

WBAP, Dallas-Fort Worth Adds FM Signal; Four New Staffers Join WBAP/KLIF

Today (1/3), Cumulus Media debuts Dallas-Fort Worth news/talk outlet WBAP on a simulcast at 93.3 FM. KLIF-FM was formerly a hot AC outlet. Also today, Cumulus Dallas-Fort Worth adds four news professionals to its on-air team. As TALKERS previously reported, Carla Marion joins WBAP as co-imanchor of the “WBAP Morning News” with co-anchors Hal Jay and Ernie Brown. News pro James Parker also joins WBAP as afternoon host in the 2:00 pm to 5:00 pm daypart. He was most recently a television personality in Tyler, Texas. Laura Sadler joins the “KLIF-AM Morning News” as co-anchor with Clayton Neville, and Gabrielle Taite joins Cumulus Dallas-Fort Worth’s newsroom. She previously worked in Athens, Georgia in television news. Cumulus regional VP Dan Bennett comments, “As we move into a critical election year, these talent moves and an FM frequency for WBAP speak to our commitment to spoken-word radio. We will carry our stations on a variety of signals and streaming to improve accessibility of this outstanding news and talk content to our listeners. 2024 will be a great year for news/talk.”