Tag: information

Industry News

AM Radio in Cars Act to Get Floor Vote

By TALKERS | by TALKERS

Proponents of the AM Radio for Every Vehicle Act are celebrating the bill’s floor vote scheduled for September 14. The bill appears to have broad support and the delay in getting to this point has been imgfrustrating for supporters. National Association of Broadcasters president and CEO Curtis LeGeyt comments: “America’s broadcasters applaud House Majority Leader Steve Scalise for his announcement to bring the AM Radio for Every Vehicle Act to the House floor for a standalone vote the week of September 14. This is an important step forward for legislation that has earned overwhelming bipartisan support in Congress and across the country.

We are grateful to House leadership and lead cosponsors Reps. Bilirakis and Pallone and Sens. Cruz and Markey, along with hundreds of lawmakers from both parties whose persistence and leadership have brought us to this moment.

Our listeners have also made their voices heard loud and clear: AM radio is an indispensable lifeline during emergencies, a trusted source of news and information, and a vital connection for communities nationwide.

Now is the time to finish the job. We urge every member of the House to vote to pass the AM Radio for Every Vehicle Act and preserve access to this essential public safety resource in every vehicle.”

Industry Views

Monday Memo: AI Can’t Fake Real

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imgIn Full Stack Human: The Mindset Upgrade You Need to Stay Human in a World Ruled by Technology (2026, Wiley Books) Dara Simkin and Tane Hunter describe a 2026 media landscape where people face information overload, shrinking attention spans, negativity fatigue, algorithmic manipulation, and constant distraction.

The irony is that radio may win the future not by becoming more like technology, but by becoming more human. In an age of artificial everything, that’s the sustainable competitive advantage local radio has. And the more crowded the media landscape becomes, the more valuable radio’s unique strengths become.

Consider what today’s digital platforms do best. They personalize content as algorithms learn what users like and deliver more of it. Streaming services can build custom playlists. Social media feeds are tailored to individual interests. AI can generate content instantly.

What those platforms cannot do is belong to a community. Spotify doesn’t know why I-95 is jammed. TikTok doesn’t care that the town council just approved a controversial zoning change. An AI-generated playlist can’t tell listeners where to find shelter during a storm or why Friday night’s high school football game matters. Local radio can. And as media becomes increasingly global, local content becomes increasingly scarce. And scarcity creates value.

Citing research, the book points to another opportunity: Digital platforms are optimized to trigger emotion, especially outrage and conflict – the 1990s talk radio caricature on steroids. The result is a public that often feels overwhelmed, exhausted, and anxious.

Listeners want information, and are looking for context, usefulness, connection, and (dare we?) a reason to smile. Stations willing to do more than simply amplify the argument du jour become indispensable. Winners deliver local information, from trusted voices, a genuine connection that answers the listener’s constant question: “What’s in this for me?”

Click here to read a free sample chapter of “Full Stack Human: The Mindset Upgrade You Need to Stay Human in a World Ruled by Technology.”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

BFoA Teams with VHI for Voice Care Info

By TALKERS | by TALKERS

The Broadcasters Foundation of America is teaming up with Dr. Steven M. Zeitels from the patient nonprofit Voice Health Institute (VHI) to offer broadcast industry professionals information about laryngeal and voice care. VHI is a 501(C)3 charity, focused on helping individuals with laryngeal voice and airway care across the country. Dr. Zeitels is the professor of Laryngeal Surgery at Harvard Medical School and theim Director of Massachusetts General Hospital Center for Laryngeal Surgery and Voice Rehabilitation (MGH Voice Center). Dr. Zeitels says, “The Broadcasters Foundation has done amazing work over many years. I am impressed with their transparency and their commitment to providing aid to broadcast industry individuals in dire need. I am pleased that VHI will partner with the Foundation to help educate broadcasters throughout the US about voice problems they may be experiencing.” Through the efforts of Dr. Zeitels, Julie Andrews (the iconic actress who lost her singing voice) joined VHI at its incorporation as its Honorary Chairwoman. Dr. Zeitels is her current physician and surgeon. Since then, legendary vocalists Steven Tyler of Aerosmith, Roger Daltrey of The Who, Lionel Richie, and Keith Urban as well as broadcasters such as Joe Buck and Dick Vitale have provided invaluable support to the VHI to forward its mission.

Industry Views

Pending Business: Who Cares?

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imDoes anyone care anymore?

The latest Pew Research study, “Americans’ Changing Relationship with Local News,” confirmed a personal experience last week. More on that later.

If you believe the survey, almost 80% of us say we no longer follow local news very closely. It doesn’t matter if you live in a top 10 all-news radio market, or a city with a heritage news/talk/information station. The survey says we just lost interest and stopped consuming local news.

Wait, what happened? Real estate taxes in many communities are through the roof. The cost of insurance, health care and basic groceries are the highest in years. Some hospitals in local communities are rumored to be discussing charging in advance for certain procedures. How about your local mall; is it still safe during weekdays? Is your local school system better or worse post covid? And those local roads; are they still in great shape? All of this in addition to the college campus in your community that may be unraveling or not. Did 80% of us really stop following and talking about local news? Perhaps it is just easier and less expensive for on-air talent, producers, and programmers to focus on Trump trials and Gaza. Do we serve the audience what we think they want and forget local?

My first-hand “we don’t care to cover local news” experience was a frightening eye opener. As I was traveling South along Florida’s I-95, a truck hauling propane gas caught fire as it was parked on the right shoulder of the Interstate. The tanks started exploding and a roaring fire emitting huge dark plumes of smoke stopped traffic for miles. Our car was second in line in the standstill, not more than 250 feet away from the fire. We could feel the explosions from the propane as local police motioned us to back up. We were speechless in our car watching this horrific scene. My fiancé searched her mobile phone for any breaking news report. Nothing. I kept looking to the sky for local news chopper, or a local news team, cruiser, or SUV with reporters to cover this from the ground. Nothing. Would a local news/talk radio station take a caller with an eye-witness account? Nobody broke in with a report.

Thankfully, local police, Florida State troopers, firefighters and Special Ops all arrived on the scene in minutes. Still no local news team. First responders did an amazing job getting this dangerous propane fire under control. After a 30-minute delay, we were finally directed past the burned out remains of the truck. As I scanned the rear-view mirror, the radio, the sky above me and the opposite side of I-95, there was still no local news reporting.

No wonder 80% of us stopped following local news very closely, nobody cares to report the story.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

iHeartMedia Debuts Two Florida Sports Talkers

By TALKERS | by TALKERS

iHeartMedia Florida debuts “FOX Sports Radio Orlando 97.9 FM/AM 810” on former Spanish news WRSO-AM, Orlovista and “FOX Sports Radio Jacksonville AM 930” on former Spanish news WFXJ-AM,im Jacksonville. Both stations will air the full slate of FOX Sports Radio programs. These format flips spell the end of the “Accion Radio Network” airing Spanish-language news/talk and information. iHeartMedia North Florida area president Paul Rogers says, “We remain fully committed to providing the best quality entertainment and information to the Hispanic residents on the First Coast and will continue to explore ways we can increase our impact there. The opportunity to return the FOX Sports brand to its original home on AM 930 in Jacksonville was simply too good to pass up. Its appeal cuts across and unites every segment of our community.”

Industry Views

Pending Business: When it Matters Most

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imIt may seem impossible, but you need to stay in your lane.

As we live through another dark chapter in world history, staying focused on what we do in sales and marketing will be a nearly impossible challenge. We live in a 24/7, always-on world constantly updating everything from everywhere.

As we work on the sales, marketing and management side, the news/talk and information programming side are in hyper mode logging on, weighing in, competing to never miss a beat. I remember when time stood still as the events of 9/11 shocked the world and time stood still. Talk radio hosts, producers and news departments tried their best to digest the events and offer some level of understanding to a listening audience. For the first time ever, the mainland of the United States of America had been attacked.

And here we are, frozen again. This time the events unfolded halfway around the world. Once again shock, unspeakable actions, thousands of innocent deaths, massive destruction. If you have been doing this long enough, we do have some level of experience with shocking events.

Once again, our talk radio hosts, producers and news teams will be a go-to source for millions of listeners across the country. How do we stay focused, selling, marketing, prospecting as local communities react to all this that is unfolding halfway around the world?

— Our thoughts and prayers are with those in harm’s way. As difficult as it may be, try and keep the opinionated politics away from your sales process.

— Keep the conversation neutral. A challenge for sure. If you are prepared there’s always positive to bring to your sales call.

— The calendar never quits. Halloween, Thanksgiving, Christmas, New Year’s, are all around the corner and with that a last-minute marketing opportunity.

— Why are 66% of the U.S. adults over 40 overweight?  Blame the men, we always skew those numbers. Just helping with a little small talk …

As challenging as the next few days and weeks may become, your news/talk radio station will become an important resource for adults on the go who need to know. As you formulate your presentations, stay focused on the unique benefits only your radio station’s lineup can deliver in times of crisis. Your on-air talent have earned the trust of the audience the old-fashioned way…. by being there when it mattered most.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Round One of August PPMs Released

By TALKERS | by TALKERS

imThe first of four rounds of ratings data from Nielsen Audio’s August PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s August 2023 sweep covered July 20 – August 16. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York City, Red Apple Media news/talk WABC-AM/WLIR-FM dips one-tenth to finish the survey with a 3.1 share (weekly, 6+ AQH share) but rises to the #10 rank. At Audacy’s crosstown all-news WINS-AM/FM, the station is flat at a 4.9 share but falls to the #7 rank. In Los Angeles, iHeartMedia news/talk KFI adds six-tenths for a 4.8 share finish that lifts it to the #3 rank, while Audacy’s crosstown all-news KNX-FM rises one-tenth for a 2.9 share good for the #12 rank. Cumulus Media’s news/talk WBAP, Dallas rises four-tenths to a 4.3 share that lifts it from the #9 to the #4 rank, and Cox Media Group’s news/talk WSB-AM/WSBB-FM, Atlanta tacks on one-tenth to finish the survey with a 6.6 share and remains ranked #3. See Mike Kinosian’s complete Ratings Takeaways here.

Industry Views

Radio’s Valuable Asset

By TALKERS | by TALKERS

TALKERS publisher Michael Harrison says one of the most valuable assets possessed by the radio industry, at this juncture, is the actual word radio itself regardless of which platform carries its content. At this morning’s TALKERS editorial board meeting, Harrison stated, “The rush to abandon the word radio in favor of audio is short-sighted, foolish and a case of throwing the baby out with the bathwater. This trend is indicative of a major blind spot regarding the basics of media theory and the delicate three-way relationship between form, content and institutional branding.”  Harrison continued, “The rush to convert the ‘magical’ business and products of radio to the utilitarian term audio is akin to the motion picture industry theoretically abandoning the words film, movie or cinema in favor of video… or the journalism industry trading in the word news for information or data… or the automobile industry ditching the word car for vehicle.”  Harrison concludes, “Looking back, maybe the captains of the railroad industry should have stayed in the train business after all and focused on modernizing and improving it as opposed to getting hung up on transportation and winding up with nothing.”