WWO: AM/FM Elevates the Media Plan
The latest blog post from Cumulus Media | Westwood One’s Audio Active Group reveals data from MRI-Simmons, Edison’s Share of Ear study, and Nielsen that shows advertising on AM/FM radio elevates the media plan. Key takeaways from the post include: 1) 
Reach is the primary media driver of growth. Always aim to get more customers from all segments of the market. It’s the main way brands grow; 2) AM/FM radio is America’s number one mass reach media among persons 25-54 and, surprisingly, among 18-34s; 3) AM/FM radio generates significant incremental reach to social media platforms and YouTube; 4) Digital audio only reaches a third of Americans daily. Adding AM/FM radio causes reach to soar to 72% of the U.S.; and 5) AM/FM radio makes your TV better. The younger the demo, the greater the incremental reach. The addition of AM/FM radio lifts TV reach by +32% among 25-54s and +65% among 18-34s. See the full blog post here.