Save a Life, Maybe Your Own

By Jon Quick


CARMEL, Ind. — I usually write about programming in this space. Today I am writing about a promotional idea that can result in extraordinary returns. It saves lives. I also have an ulterior motive.

Consider teaming up with a local hospital or medical group and do a health fair. Offer free admission to your listeners. Give them information on healthy eating, ways to quit smoking, the best exercise, cholesterol and other on-site testing and demonstrations. Not an original idea, of course, but one worth doing on a regular basis. There are also many programming and sponsorship opportunities here.