Industry Views

Talk Radio Mile Markers

By Pamela Garber, LMHC
Grand Central Counseling Group
New York

imgIn a piece I recently wrote for TALKERS I encouraged talk show hosts and producers to book more guests from the mental health profession to provide much-needed relief from the alarming level of anxiety afflicting American society. Since then, the non-stop news cycle, replete with the media pushing people’s buttons to keep them sucked in, has me further convinced this need would benefit the medium as well as the public. Win-win.

People today are negatively impacted by fear, pressure, disgust and confusion. Pressure to keep up with runaway technology. Fear of crushing financial responsibilities and institutional betrayal. Anger over ever-lurking danger from scams, identity theft, and violent assault on the street. Confusion over rapidly changing values, diminishment of ethics, and contentious relationships.

The result: talk radio listeners (as well as potential ones) are drowning in anxiety.

Where does the tumult of an increasingly noisy and uncertain world reach a daily crescendo?  On news/talk radio, of course. That unto itself is not a bad thing. The airing of news and views in the public marketplace of ideas is both therapeutic and a healthy exercise of our First Amendment rights. It is also grimly entertaining.

However, as both a therapist in practice for over two decades and a guest on many talk show interviews, I strongly believe that people need an occasional “spoonful” of relief to “help the medicine go down.” It’s not that I’m advocating sugar coating the content. But even just acknowledging the problems real people are facing from a human perspective can alleviate pain.

Mile markers to the rescue

My experience as a running enthusiast evokes a talk radio reference to the “mile markers” that dot the paths of long-distance races.

It was at mile 18 in the New York Marathon when I first yearned for a mile marker. Mile markers are those coveted little stations along the running races where everyone who extends their arm to offer runners a cup of water or Gatorade is Florence Nightingale to each participant who grabs the “reward.”

A little mile marker has such a big impact on going the distance in races (and in life). Life is hilly, sometimes suddenly downhill, with sprints and injuries, struggling to keep pace, and pretending to be slow. Mile markers in real life give us a boost.  That occasional mental health expert popping up every now and then as a news/talk radio element can put things in context, offer solutions, and stop the spread of those deadly words: “I can’t listen to this anymore; It make me too anxious.”

Check out this talk radio hit, “Close My Ears,” by Gunhill Road by clicking here.

Pamela Garber, LMHC is a practicing therapist based in NYC and South Florida and a longtime guest mental health commentator on radio and television news programs across the nation. She can be contacted by phone at 646-745-6709 or email at Pamelagarber@gmail.com.  Her website is Grandcentralcounselinggroup.com.

Industry News

Dr. Murray Sabrin Launches Weekly Podcast

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Noted “public intellectual” and longtime talk media guest Dr. Murray Sabrin has launched a weekly video podcast titled, “Health, Wealth, and the Pursuit of Happiness.”  In it, he interviews experts and colorful figures from the worlds of health care, finance, and politics in addition to sharing his own commentaries. A prolific author, Substack columnist, and public speaker, Sabrin has been one of the most sought-after guests in news/talk media for the past three decades. He is one of America’s most visible experts on libertarianism and free market economics – ideologies that have strong followings within the influential arena of talk radio. Sabrin is emeritus professor of finance at Ramapo College of New Jersey, an associate scholar at the Mises Institute, and a former Libertarian Party standard bearer for governor in the Garden State. He is the founder of a grassroots movement, “Make Americans Financially Independent (MAFI)” – a counterpoint to the present tendency toward runaway, unconstitutional government spending that has led the U.S. to take on trillions of dollars in stifling debt. Sabrin’s guest on the debut installment of the podcast is psychotherapist Joe Sansone. To view the podcast, please click here. To book Dr. Sabrin as a guest, please call Victoria Jones at 917-865-3991 or email: victoria@dcradiocompany.com.

Industry Views

Monday Memo: Beware the Banter

By Holland Cooke
Consultant

imRadio talkers: What is this hour about? How will listeners benefit from listening? And how long do you expect them to wait to hear that?

To quote Jerry Seinfeld…

“There is no such thing as an attention span. This whole idea of an attention span is, I think, a misnomer. People have an infinite attention span if you are entertaining them.”

Are they entertained hearing about your weekend? About your sidekick/board-op/screener’s weekend? By a long, self-amused, produced show intro? Or are they quickly engaged, by your invitation to weigh-in-on topic du jour? Or by your offering them Q+A access to a guest who can address their concerns?

What if they believe the promos?

 As each day’s news causes us all to wonder “What NEXT???” smart stations methodically invite on-hour listening appointments, for “stay close to the news… a quick update, throughout your busy day.” Whether that’s a network feed or a local newscast, whoever delivers it reckons what is relevant to the lives of the mentally busy, in-car listeners our advertisers want as customers. In consultant-speak, it’s “take-home pay” for tuning-in.

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They may listen mostly to other stations that play music, but those stations aren’t as informative. So – as the weather forecast signals the end of that on-hour update – can you freeze the driver’s index finger in mid-air between the steering wheel and the button for “Kiss” or “Magic” or “Cat Country?”

 Does your A-block rock?

Most common miscalculation I hear? Extended banter before the first break. A-block ends with (finally) a specific, inviting call-in proposition or teases the guest coming up… after the break, when the show really begins.

Better: Tee-up what’s-up immediately as the hour begins. Try this: Make the very first thing you say a question which includes “you” and/or “your.” Then say hello, and swap takes on that topic with your sidekick/board-op/screener.

One warning: Sounding so-quickly-engaging may divert your screener. The phone’s already ringing.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Your Trusted Voice: How to Attract New Clients More Efficiently than Competitors Who Spend a Fortune on Advertising.” Follow HC on Twitter @HollandCooke