Industry Views

Who Gets to Decide If and Why a Guest is Newsworthy?

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By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgA political candidate sits down for a broadcast interview. The host asks questions. The conversation reaches into policy, personality, controversy, and campaign issues… just another day in the world of talk radio.

To the FCC, depending on the program and the circumstances, it may raise a different question: did the station give one legally qualified candidate a broadcast “use” of its facilities that now triggers equal opportunities for opponents? That question sits at the center of ABC’s dispute with the FCC over “The View,” and it deserves the attention of every broadcaster who books public officials, candidates, advocates, and political personalities.

This is not an article about whether anyone likes “The View.” That is the wrong question. The better question is whether the government should decide, after the fact, that a long-running interview program no longer qualifies as a bona fide news interview program because regulators dislike, distrust, or second-guess its guest selection.

The Equal Opportunities Rule, often called “equal time,” is not the Fairness Doctrine. The Fairness Doctrine is gone. However, equal opportunity requirements remain part of broadcast law. In general terms, when a broadcast station permits a legally qualified candidate to “use” its facilities, opposing legally qualified candidates for the same office may be entitled to comparable opportunity, unless an exemption applies.

One such exemption covers bona fide news interviews.

That exemption matters because it allows broadcasters to cover politics without turning every meaningful candidate interview into a scheduling trap. The law recognizes that a news judgment is different from a campaign favor. A host may interview a candidate because that candidate is newsworthy, controversial, powerful, interesting, or central to a public issue, not because the station has endorsed the campaign.

ABC’s argument is that “The View already cleared that hurdle more than two decades ago, when the FCC treated it as a bona fide news interview program. ABC now says the Commission has forced the issue back onto the table and is effectively asking whether the government should dictate which candidates the program may feature. That is why ABC’s filing points beyond daytime television and directly toward talk radio.

Talk radio should not dismiss that warning. The format routinely features candidates and officeholders without immediately inviting every opponent. Sometimes the reason is obvious: one guest is in the news and the others are not. Sometimes the reason is practical: a candidate accepts and the opponent declines. Sometimes the reason is editorial: the host believes one interview will better serve the audience.

Those are normal programming judgments. But if regulators start looking behind those judgments for partisan motive, the risk changes. The question becomes less “Was this guest newsworthy?” and more “Can you prove to the government that your reason was acceptable?” That is a dangerous shift for any medium built around editorial discretion.

This does not mean broadcasters should panic or stop booking candidates. It does mean stations, networks and programs should tighten their habits. Know when a guest is a legally qualified candidate. Understand when an appearance may count as a use. Keep clean records. Preserve the editorial reason for the booking. Make sure producers and hosts know the difference between a campaign appearance, a news interview, and paid political time.

The larger warning is simple: broadcast talk is regulated speech in a way podcasts, YouTube shows, and most streaming programs are not. That distinction already matters for indecency, sponsorship identification, public files, political files, and license obligations. Now it may matter again in the heart of the format itself: who gets invited to talk.

The government should not sit in the producer’s chair. But broadcasters should not pretend the chair is invisible. The best protection is not silence. It is disciplined editorial judgment, documented in real time, applied consistently, and defended as what it is: the broadcaster’s constitutional role in deciding what is newsworthy for its audience.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonLegalGroup.com or read more at TALKERS.com.

Industry Views

Talk Radio Mile Markers

By Pamela Garber, LMHC
Grand Central Counseling Group
New York

imgIn a piece I recently wrote for TALKERS I encouraged talk show hosts and producers to book more guests from the mental health profession to provide much-needed relief from the alarming level of anxiety afflicting American society. Since then, the non-stop news cycle, replete with the media pushing people’s buttons to keep them sucked in, has me further convinced this need would benefit the medium as well as the public. Win-win.

People today are negatively impacted by fear, pressure, disgust and confusion. Pressure to keep up with runaway technology. Fear of crushing financial responsibilities and institutional betrayal. Anger over ever-lurking danger from scams, identity theft, and violent assault on the street. Confusion over rapidly changing values, diminishment of ethics, and contentious relationships.

The result: talk radio listeners (as well as potential ones) are drowning in anxiety.

Where does the tumult of an increasingly noisy and uncertain world reach a daily crescendo?  On news/talk radio, of course. That unto itself is not a bad thing. The airing of news and views in the public marketplace of ideas is both therapeutic and a healthy exercise of our First Amendment rights. It is also grimly entertaining.

However, as both a therapist in practice for over two decades and a guest on many talk show interviews, I strongly believe that people need an occasional “spoonful” of relief to “help the medicine go down.” It’s not that I’m advocating sugar coating the content. But even just acknowledging the problems real people are facing from a human perspective can alleviate pain.

Mile markers to the rescue

My experience as a running enthusiast evokes a talk radio reference to the “mile markers” that dot the paths of long-distance races.

It was at mile 18 in the New York Marathon when I first yearned for a mile marker. Mile markers are those coveted little stations along the running races where everyone who extends their arm to offer runners a cup of water or Gatorade is Florence Nightingale to each participant who grabs the “reward.”

A little mile marker has such a big impact on going the distance in races (and in life). Life is hilly, sometimes suddenly downhill, with sprints and injuries, struggling to keep pace, and pretending to be slow. Mile markers in real life give us a boost.  That occasional mental health expert popping up every now and then as a news/talk radio element can put things in context, offer solutions, and stop the spread of those deadly words: “I can’t listen to this anymore; It make me too anxious.”

Check out this talk radio hit, “Close My Ears,” by Gunhill Road by clicking here.

Pamela Garber, LMHC is a practicing therapist based in NYC and South Florida and a longtime guest mental health commentator on radio and television news programs across the nation. She can be contacted by phone at 646-745-6709 or email at Pamelagarber@gmail.com.  Her website is Grandcentralcounselinggroup.com.

Industry News

Dr. Murray Sabrin Launches Weekly Podcast

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Noted “public intellectual” and longtime talk media guest Dr. Murray Sabrin has launched a weekly video podcast titled, “Health, Wealth, and the Pursuit of Happiness.”  In it, he interviews experts and colorful figures from the worlds of health care, finance, and politics in addition to sharing his own commentaries. A prolific author, Substack columnist, and public speaker, Sabrin has been one of the most sought-after guests in news/talk media for the past three decades. He is one of America’s most visible experts on libertarianism and free market economics – ideologies that have strong followings within the influential arena of talk radio. Sabrin is emeritus professor of finance at Ramapo College of New Jersey, an associate scholar at the Mises Institute, and a former Libertarian Party standard bearer for governor in the Garden State. He is the founder of a grassroots movement, “Make Americans Financially Independent (MAFI)” – a counterpoint to the present tendency toward runaway, unconstitutional government spending that has led the U.S. to take on trillions of dollars in stifling debt. Sabrin’s guest on the debut installment of the podcast is psychotherapist Joe Sansone. To view the podcast, please click here. To book Dr. Sabrin as a guest, please call Victoria Jones at 917-865-3991 or email: victoria@dcradiocompany.com.

Industry Views

Monday Memo: Beware the Banter

By Holland Cooke
Consultant

imRadio talkers: What is this hour about? How will listeners benefit from listening? And how long do you expect them to wait to hear that?

To quote Jerry Seinfeld…

“There is no such thing as an attention span. This whole idea of an attention span is, I think, a misnomer. People have an infinite attention span if you are entertaining them.”

Are they entertained hearing about your weekend? About your sidekick/board-op/screener’s weekend? By a long, self-amused, produced show intro? Or are they quickly engaged, by your invitation to weigh-in-on topic du jour? Or by your offering them Q+A access to a guest who can address their concerns?

What if they believe the promos?

 As each day’s news causes us all to wonder “What NEXT???” smart stations methodically invite on-hour listening appointments, for “stay close to the news… a quick update, throughout your busy day.” Whether that’s a network feed or a local newscast, whoever delivers it reckons what is relevant to the lives of the mentally busy, in-car listeners our advertisers want as customers. In consultant-speak, it’s “take-home pay” for tuning-in.

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They may listen mostly to other stations that play music, but those stations aren’t as informative. So – as the weather forecast signals the end of that on-hour update – can you freeze the driver’s index finger in mid-air between the steering wheel and the button for “Kiss” or “Magic” or “Cat Country?”

 Does your A-block rock?

Most common miscalculation I hear? Extended banter before the first break. A-block ends with (finally) a specific, inviting call-in proposition or teases the guest coming up… after the break, when the show really begins.

Better: Tee-up what’s-up immediately as the hour begins. Try this: Make the very first thing you say a question which includes “you” and/or “your.” Then say hello, and swap takes on that topic with your sidekick/board-op/screener.

One warning: Sounding so-quickly-engaging may divert your screener. The phone’s already ringing.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Your Trusted Voice: How to Attract New Clients More Efficiently than Competitors Who Spend a Fortune on Advertising.” Follow HC on Twitter @HollandCooke