iHeartMedia Announces Partnership with Global Gaming League
iHeartMedia unveils a new production, marketing and distribution deal with the Global Gaming League (GGL). iHeartMedia says that with this partnership, it will become GGL’s audio partner, co-creating original
podcasts that will deliver weekly gaming and culture programming across its multiplatform network. iHeartMedia president of business development and strategic partnerships Michael Biondo says, “This collaboration shows iHeart’s commitment to authentically elevating gaming culture. Together, iHeart and GGL are creating a new blueprint for how gaming lives inside mainstream culture—bringing competitive gaming to listeners and new fans nationwide by introducing them directly into the Global Gaming League ecosystem.”