Industry Views

SABO SEZ: City to Town – A Perspective on Trump Voters

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imAcknowledging that this publication is fiercely non-partisan and that I – in my role as a broadcaster – am basically the same, I offer the following, not as a political opinion piece, but rather a personal observation based on experience that might shed light on the deeper nature of a large segment of the American population prone to listen to talk radio.

A few years ago, I moved from Manhattan to Shaker Heights, Ohio. Geraldo Rivera made the same journey for the same reason; our wives went to Shaker High. In our brides’ minds, that’s enough reason to return.

During the period of the Donald Trump presidency, a new phenomenon was sweeping the East and West Coasts: People who did not vote for Trump demonized and marginalized those who did. Lifelong friendships were ended by anti-Trump individuals who merely suspected a friend was pro-Trump, often with little evidence. Celebrities threatened to leave the country if Trump became or remained president. They would flee to Canada, without any consideration of whether or not Canadians wanted them!  

At first, I would ask anti-Trump people if they had actually voted for Hillary Clinton? That question was inevitably met with an icy glare, but no answer. They hadn’t. Anti-Trumpers were seething, ignited by their guilt that they assumed Clinton would win and therefore making their voting participation unnecessary. What else could explain the fevered emotion against a president – on his FIRST day in office? Trump hadn’t done anything to anger Scarlett Johansson into leading an angry insurrection mob. But she did. Day one.

Living in Ohio, I have spent time with hundreds of Trump voters and learned something valuable. Trump supporters do not match the level of passion in support of the president as those who hate him. Not even close. The disparity is stunning.

No Trump voter has threatened to leave the country if a Democrat wins. No Trump voter has said, “I hate all Biden voters, I wish they would die,” as Howard Stern has said about them. No Trump voter refuses to befriend a Joe Biden voter just because, hey, if we’re friends we are friends.

Yes, Trump voters go to the polls for him because of – his policies. And what are those? The Ohio parents and workers I know matter-of-factly want Trump first and foremost so they can afford gasoline and heating oil. When the price of gas went up, parents had to cut down on after school activities, school competitions and distant playdates, they just couldn’t afford the trip. They can’t hop on the bus to Chelsea Piers. They don’t care if it’s Trump specifically, they just want cheaper gas – sir can you do that?

Next, they vote for the candidate who will support safe neighborhoods, cheaper meat, cheaper milk, their kid in the Marines home for the holidays, Israel, better schools.

I learned this from parents waiting for dance class and band practice to end. Patient parents proud of their kids. They weren’t chanting for Trump or bashing Biden. They just want enough gas to get home.

I’ve learned that many people who hate Trump voters do so while getting into an Uber, a taxi, bus, or subway. They don’t own a car. They buy food for one, not for five times seven days a week. They don’t have to go to three different food stores to get the cheapest items… they just hit Food Emporium ($6.98 a gallon of milk). In Ohio, $2.29 a gallon, Walmart.

Of course, there are other issues swirling around Trump and Biden – but right now most deplorable Ohioans have to pick up the kid at school on time, let their child buy one toy at Dollar Tree, I said one, and hope there is enough spaghetti for dinner.

Walter Sabo was a founding architect of SiriusXM and began the recruitment of Howard Stern. He has consulted RKO General, PARADE magazine, Hearst BroadcastingPress Broadcasting, and other premium brands. He launched the first company to engage online video influencers, Hitviews. As an executive, he was EVP of NBC FM RADIO giving Dr. Ruth Westheimer her first media job and fostering the creation of adult contemporary. As VP ABC Radio Networks, Sabo hired Ringo Starr to be a DJ for a 24-hour special.

Industry News

Noam Laden Returns to WABC, New York as News Director

New York City news pro Noam Laden joins Red Apple Media Group’s 77 WABC as news director. He was most recently serving with iHeartMedia’s crosstown news/talk WOR as morning news anchor. In his new role with WABC, Laden will host the daily 5:00 am “WABC News Hour with Noam Laden” and will anchor the top-ofWABC - Broadcasting-the-hour news during the “Sid & Friends Morning Show.” He’ll also be responsible for all WABC news content and distribution, on-air and online. Laden served with WABC from 2003 to 2018 in which he was news director, news anchor on the “Imus In the Morning” show, and co-host on the Geraldo Rivera show. Laden says, “I’m very excited to join the new 77 WABC. The station has a terrific lineup of hosts and the ratings are soaring. It’s great to be part of a winning team with passionate owners. We’ve got lots of exciting plans for distribution of our news.” Red Apple Media president Chad Lopez says, “New Yorkers need to be in-the-know first thing in the morning and throughout their busy day. Our goal at WABC Radio is not only to deliver the news but to include all sides of the story.”

Front Page News Industry News

Wednesday, March 30, 2022

Geraldo Rivera to End WTAM, Cleveland Radio Show. The daily, local program that Geraldo Rivera hosted for iHeartMedia on Cleveland news/talk WTAM will ends after the April 1 program. Rivera has been hosting the one-hour show from 9:00 am to 10:00 am but will end the program due to his busy schedule. WTAM says, “Geraldo is a once-in-a-generation broadcaster, storied journalist, and tireless philanthropist. It shouldn’t come as any surprise that after his 50-plus years of broadcasting, the Emmy and Peabody Award-winning Rivera refuses to slow down. Unfortunately, with an increased travel schedule for the FOX News Network and additional production projects, Geraldo has decided that after nearly four years, the final episode of ‘Geraldo in Cleveland’ will air on Friday, April 1, 2022 from 9:00 am until 10:00 am on Newsradio WTAM 1100. Even though the WTAM chapter of his career is closing, Geraldo will continue to live in his adopted hometown of Shaker Heights, Ohio with his wife Erica and daughter Sol. We will always consider Geraldo to be a treasured member of the WTAM family and are honored to have had a front row seat to his storied career.”

 

 

WPHT, Philadelphia Raises $65,000 for Veterans Organization. Pictured above is the staff of Audacy’s news/talk WPHT, Philadelphia at the fifth annual “Talk Radio 1210 WPHT Travis Manion Foundation Radiothon” during which it raised more than $65,000 in support of veterans in partnership with the Travis Manion Foundation. The Travis Manion Foundation is led by veterans and families of the fallen that develops, unites and strengthens communities by training, developing, and highlighting the role models that lead them. The radiothon was broadcast live from Audacy corporate headquarters in Philadelphia on March 25 and was hosted by station talent, including  Rich Zeoli, Dom Giordano, Dawn Stensland and special guest Ryan Manion, Gold Star Sister and president of the Travis Manion Foundation, along with the team at the organization.

 

Beasley Names Tim Jorgenson Integrated Sales Manager for Detroit. Sales pro Tim Jorgenson is promoted to integrated sales manager for Beasley Media Group’s Detroit operations. He was most recently the company’s national digital automotive specialist. In his new role, he’ll lead the digital sales efforts of the company’s Motor City stations that include sports talk WCSX-HD2/W228CJ “Motor City Sports Talk – The ROAR” and four music brands. Beasley Media Group director of sales Patti Taylor says, “We are beyond excited to have Tim move into the position as integrated sales manager for Detroit. Tim’s depth of knowledge in the automotive industry, coupled with his skill and passion for digital, will drive Beasley Detroit’s efforts to the next level. Tim’s approach is thoughtful and smart – and our team is so excited to be working with him.”

 

TALKERS News Notes. Pictured here is all-news WINS-AM, New York “1010 WINS” brand manager Ben Mevorach (left) accepting the 2022 World Radio Day Award, presented by the American Academy of Radio. The theme of this year’s award is citizens’ trust in radio. The award was established in 2018 as part of the worldwide UNESCO celebration of radio and its value in the lives of people across the world. Mevorach says of the Audacy station, “No station personifies the city of New York quite like 1010 WINS. We are thrilled to be recognized for our relentless dedication to our guiding principles of fairness, trust, inclusion, and information so that, together with our listeners, we improve the communities we serve.” Pictured with him are American Academy of Radio jurors Deborah Parenti, president, Streamline Publishing (center), and Heather Cohen, EVP, The Weiss Agency (right)…..A collaboration between iHeartMedia and European podcast studio Novel is producing the new program, “The Superhero Complex.” Hosted by David Weinberg, the series captures the rise and fall of Phoenix Jones, Seattle’s real-life, crime-fighting vigilante who infamously ascended from local icon and leader of The Rain City Superhero Movement, to a dejected and humiliated figure waiting for a verdict on a charge of selling MDMA to undercover cops. By day, Phoenix is a semi-pro MMA fighter — but by night, he slinks through the streets of Rain City, patrolling Seattle for crime amongst a motley crew of former soldiers, ex-cops, recovered addicts, and reformed criminals. As remarkable a group and a mission as The Rain City Superhero Movement was, ultimately, the truth behind the myth is far more complicated. Told with a balance of in-depth reportage and empathetic character study, “The Superhero Complex” reveals the betrayals, crumbling marriage, and career-ending drug charge that underscored the legacy of Phoenix Jones — confronting our society’s fascination with superheroes and figures beyond the law in the process…..C13Originals, the Peabody Award-nominated documentary division of podcast studio Cadence13, an Audacy company, announces the launch of “Origins: HBO: Present, Past, and Future,” the seventh chapter of the podcast series written and hosted by award-winning journalist and bestselling author James Andrew Miller, featuring new interviews with the most important figures who shaped HBO’s half-century drive to fundamentally change television. In his recent, critically acclaimed book Tinderbox: HBO’s Ruthless Pursuit of New Frontiers, Miller told the explosive and uninhibited true story of HBO and how it burst onto the American scene and screen to detonate a revolution and transform our relationship with television forever. Now, in “Origins: HBO: Present, Past, and Future,” Miller offers new material and interviews with top executives, programming chiefs, and executive producers for a deep dive on the business side of the blockbuster media company that has revolutionized the industry time and again.

 

Russia-Ukraine War, Recession Fears/Soaring Consumer Prices, Biden Budget/Tax Hike, Florida ‘Don’t Say Gay’ Law, Hunter Biden Investigation, COVID-19, January 6 Probe, Will Smith-Chris Rock Incident Aftermath, and Big Tech Antitrust Legislation Among Top News/Talk Stories Yesterday (3/29). Russia’s continuing invasion of Ukraine and its effects on the rest of the world; financial experts fear a recession is imminent and Americans bemoan high gas and food prices; President Joe Biden unveils his fiscal 2023 budget that includes a new tax on the wealthiest Americans; the controversy over Florida’s law that prohibits schools from discussing sexuality in grades K-3; the ongoing Justice Department investigation into Hunter Biden’s foreign business activities; concerns about the Omicron BA.2 variant that’s sweeping the UK and parts of Asia; the investigation into the January 6 Capitol assault and a judge’s ruling that Donald Trump “more likely than not” intended to obstruct the election certification; the aftermath of Will Smith’s assault on Chris Rock at the Oscars; and the Department of Justice endorses antitrust proposals designed to prevent big tech from giving preferential treatment to their own products were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Thursday, January 13, 2022

Today’s Homeowner Media Founder and Host Danny Lipford is This Week’s Guest on Harrison Podcast. Home ownership issues, from the rising cost of housing to the maintenance and improvement required to protect and enhance one’s investment, are deeply tied into the national conversation about America’s economy. One of talk media’s leading experts on the myriad issues facing homeowners is Danny Lipford, founder/host of the notably successful “Today’s Homeowner” syndicated radio and TV programs. Lipford is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Harrison methodically taps into Lipford’s educated perspective on current concerns about inflation, supply chain backups, and the labor force shortage in addition to the programming and advertising compatibility of the home improvement genre with the news/talk radio station format. Don’t miss this extremely informative conversation. To listen to the podcast in its entirety, please click here.

Cumulus Media Signs VP of Programming Operations Doug Hamand to Long-Term Extension. Programming executive Doug Hamand and Cumulus Media sign a new, long-term agreement that will keep the vice president of programming operations with the company for the foreseeable future. Hamand joined the company in January of 2016 after having served with iHeartMedia in a number of executive programming positions for 21 years. Cumulus SVP, programming operations John Dimick says, “Doug is a fierce competitor and expects the best from our content teams. His expertise and experience with multiple formats have enabled Cumulus Media to maintain its leadership position. Doug has definitely earned this new deal and many thanks for the hard work, dedication and commitment to Cumulus Media.” Hamand says, “Working the last five years with this team of exceptionally talented format VP’s, alongside Brian Philips, John Dimick and Greg Frey has been rewarding! I am glad to have helped PDs and market managers in key Cumulus cities achieve success in ratings and revenue. I look forward to serving these markets and the industry for more years to come.”

Jon Hansen’s ‘Your Money Matters’ Added to WGN-AM Program Schedule. Local media figure Jon Hansen joins the daily program schedule at Nexstar Media’s WGN-AM, Chicago as host of “Your Money Matters” beginning February 7. The program – featuring topics including the basics of personal finance, investing and wealth management, financial security, financial literacy, and retirement planning will air from 6:00 pm to 7:00 pm Monday through Thursday. Hansen says, “I’m looking forward to learning things along with the audience. Just like them, I’m someone looking for ways to save money, smart ways to spend money, and how to prepare my family for life’s surprises. I’m looking forward to engaging with experts who can help everyone – no matter their financial background. ‘Your Money Matters’ will be a show driven by the listeners’ questions with their needs and financial goals in mind – and I promise we’ll have a lot of fun along the way.” WGN VP/GM Mary Sandberg Boyle comments, “No one is more knowledgeable in hyper-local business and community news than Jon Hansen. He is the perfect host to navigate these challenging topics and make them relatable to our audience.” Hansen also hosts “Let’s Get Legal” on WGN Radio on Saturday afternoons.

Bill Michaels Clears Non-Compete; Show to Air on iHeartMedia’s WOKY-AM, Milwaukee. The Milwaukee Journal-Sentinel reports that Bill “The Big Unit” Michaels will return to the airwaves in Milwaukee after a false start five months ago. Michaels’ program had been airing on Audacy’s crosstown sports talk WSSP-AM prior to that station’s programming changes that saw the show dropped. iHeartMedia added “The Bill Michaels Show” to its sports talker WOKY-AM on August 30, but received a cease-and-desist from Audacy because Michaels had a non-compete in the Milwaukee market that kept him off the air there until now. Michaels’ show airs in the Madison market on Mid-West Family Communications’ WOZN-AM/FM. The 10:00 am to 2:00 pm show will begin on WOKY-AM “The Big 920” on Monday (1/17).

iHeartMedia Atlanta and John Hope Bryant to Launch ‘BUILDING the Good Life’ Podcast. The Atlanta operations of iHeartMedia are teaming up with entrepreneur, philanthropist and globally recognized financial literacy advocate John Hope Bryant to launch a new iHeartRadio Original podcast titled, “BUILDING the Good Life with John Hope Bryant.” iHeartMedia says the podcast showcases “Bryant’s gift for delivering inspiration through authentic and intimate conversations with some of the world’s most extraordinary people, culled from his unique orbit of leaders from business, entertainment, sports, media and government including Killer Mike, CNBC’s Andrew Ross Sorkin, NFL commissioner Roger Goodell, Delta Air Lines CEO Ed Bastian, PayPal CEO Dan Schulman and Nextdoor CEO Sarah Friar.” Bryant says, “This show is all about the magic of aspiration, inspiration, growing and maximizing human potential – delivered through the reach of the largest podcaster in the country. I have been a builder since I began my entrepreneurial journey as a 10-year-old boy in Compton, California, later creating Operation HOPE in response to the Rodney King riots, which evolved into the building of over 40 for-profit and non-profit organizations. This drive to build began as I listened to stories from those around me growing up in South Central Los Angeles and began to recognize the importance of everyone’s story: that by listening we can hear, by hearing we can see, and by seeing we can reach our full potential.”

WABC, New York Owner John Catsimatidis Offers $10k Reward for Arrest and Conviction of Teen’s Killer. WABC-AM owner and Red Apple Media CEO John Catsimatidis is offering a $10,000 reward for information that leads to the arrest and conviction of the man who shot and killed 19-year-old Kristol Bayron Nieves during the robbery of an East Harlem Burger King restaurant last weekend. The perpetrator appears in surveillance video wearing dark clothes and a mask. He got away with about $100 dollars. Nieves had been working at the restaurant at 116th and Lexington Ave for about three weeks.

FOX News Channel Promotes Jeanine Pirro to Co-Host of ‘The Five.’ FOX News Channel personality Jeanine Pirro is promoted to full-time co-host of “The Five.” Pirro has been a substitute co-host of the show since 2020 in addition to her work with FNC as a legal analyst and host of the weekend program, “Justice with Judge Jeanine.” Pirro joins the program that features a rotating cast that includes: Harold Ford Jr., Geraldo Rivera, and Jessica Tarlov as the co-hosts for the liberal seat and conservatives Greg Gutfeld, Dana Perino and Jesse Watters. FOX News Media CEO Suzanne Scott says, “‘The Five’ continues to be a beloved show by the American audience. Each of the co-hosts are accomplished and insightful talent with diverse opinions and terrific chemistry who will certainly help drive this ensemble program going forward.” Pirro will continue hosting “Castles USA” on FOX News Media’s streaming service FOX Nation, where she dives into the rich history of iconic castles around the country.

COVID-19, January 6 Investigation, Midterms/Trump & the GOP, Voting Rights, Economy/Inflation, U.S.-Russia Relations, and Prince Andrew’s Legal Troubles Among Top News/Talk Stories Yesterday (1/12). The high rate of COVID-19 cases across the U.S., the fate of the Omicron variant, and Dr. Anthony Fauci’s spat with Senators Rand Paul and Roger Marshall; House Minority Leader Kevin McCarthy announces refusal to cooperate with House Select Committee investigating the January 6 attack on the Capitol; speculation about which party will control Congress after the 2022 midterm elections and Donald Trump’s influence over the GOP; President Joe Biden’s push for Congress to take up the Voting Rights Act; the state of the U.S. economy and the high rate of inflation; the U.S., NATO and Russia meet over the Russian troops amassed at the Ukraine border; and Prince Andrew faces a civil suit brought by Jeffrey Epstein victim Virginia Giuffre were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.