Tag: Fred Silverman

Industry Views

SABO SEZ: The Myth of Mentorship

By TALKERS | by TALKERS

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgAdvice columns blanketing sites like LinkedIn, the Skimm, and Forbes 2.0 – aimed at recent graduates – encourage their readers to seek and bond with an at-work mentor.  After years of skimming “5 bullet” articles, I have reached the tipping point and I’m not going to take it anymore: Seeking a mentor as a career strategy is horrible advice. Just horrible.

Here’s what I experienced. My first job out of Syracuse University was at RKO Radio in Manhattan. An FM. OMG. The job was promotional support and a weekend talk show. After that, NBC local, ABC network, NBC corporate, ABC corporate… all before I was 30. No mentor.

Seek-a-mentor articles are usually aimed at women. It is even worse advice for women. Here’s why:

1. No one wants to be your mentor out of kindness and heavenly points. They only want to be your mentor if you are wired to someone powerful. Someone you can tell how wonderful they are to you

2. Your mentor’s reputation becomes yours! If your mentor is thought a jerk or is fired out of general hatred, you will be fired pretty soon. At NBC, the perception was that NBC CEO Fred Silverman was my mentor. I was terminated about a week after Fred left the building. The reason I was given by my direct report was, “You were too closely associated with Fred.” Fact: I spoke to Fred once during my three-year NBC tenure. (Much later Fred and I became close friends and how lucky I was!)

3. The mentee’s expectations are always too broad. Each of us is good at one or two skills. “mentor” implies a much wider menu of advice than is realistic.

4. One day, the mentor will be proven wrong on a key issue and the mentee will be very confused.

Best advice ever: You have no friends at work. Co-workers, yes. Work-wife? Work-husband? No, no, no!

The greatest gift you can give a co-worker is a request for advice. Each co-worker has strengths. Identify those strengths and tap into those. One request of a colleague is flattering. Ten requests for help is a sign of weakness and you will be eaten.

In any business, especially “glamour” businesses, your goal is to not be eaten by people jealous of you.  You could be eaten for any reason because the jobs are sparse and security is mercurial.

Obviously, a job is a job. It is not a social club. Early in a person’s work life, it is tempting to make the workplace a surrogate family. That could get you eaten. Do your job. Go home.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry Views

SABO SEZ: Trying is the Real Win

By TALKERS | by TALKERS

Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
Host, “Sterling On Sunday,” TMN

imgSerious business coaches reveal that a common trait of successful people is their ability to immediately forget their failures and to move on. Next idea. Next project. Surrounded by seas of committees, forms, rules and mediocrity, effective leaders know that just trying something, regardless of the outcome, is the WIN.  

Strategic “forgetting” requires a unique worldview. An introvert’s worldview. To forget a failure means not caring what colleagues think of new ideas. Innovators do not consider if they are embraced, they care that their idea launched.

Television legend and programmer Fred Silverman recreated broadcast television. He was so successful he was recruited to helm CBS, ABC and NBC. After corporate leadership he was an independent producer commandeering four hours of prime time a week, earning… a lot.

All that mattered to him was getting it on the air. Like all programmers not everything he produced worked. One hit show is a miracle, he created dozens.

To Fred, he was proud of all his shows. He never bragged about the hits because to him, a hit was anything that got on the air. New was a hit.

Fred’s innovations can be seen on TV now. Before Fred, a TV show promo consisted of a slide and a VO. Starting at ABC, Silverman was the first to pull video from a show, edit it into a 30 second hook clip turning it into a fast-paced promo for the show. Each promo aired once. A staff of 150 people was hired to create a brand-new promo every time. Fred would often sit in the edit bays, producing fresh promos. He hated repeated promos. Finance hated him; engineering hated him; scheduling hated him. Nielsen did not hate him.

I sat many an all-nighter in edit bays as Fred’s production partner until what was on the screen matched what was in his head.

The radio greats have similar patterns of behavior: Tom Bigby, Greg Stockard, Ruth Meyer, Howard Stern, Greg Moceri, Rick Sklar, Skip Eskin, all the legends were/are focused and driven. There is no downtime. When one insists that their precise vision be implemented, they won’t have many friends, but they will have stunning results.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com