Monday Memo: Read The Room
By Holland Cooke
Consultant
This is not about politics. This is about change, and listening to listeners.
The dust is still settling. But, as you might have, I spent election night surfing news channels. I probably landed most often on FOX News, where Karoline Leavitt’s punditry debut was more resigned than her undaunted press secretary persona. Donald Trump had won twice as a change candidate. As the big story was unfolding, MS Now’s Chris Hayes called change FROM Trump “an expression of exhaustion.”
Georgia elected the USA’s first Black woman governor, New Mexico elected the first Native American woman governor, and a Latina will govern Texas; where her fellow Democrat won the most-watched/most-expensive-ever Senate race there. Reliably-red Kansas turned-out an incumbent Republican to send the Senate its first-ever megachurch pastor and Michigan is sending a Muslim. The Senate also gets its first Native American woman and first openly gay member, and Alabama – Alabama! – sends an openly trans woman to Congress. There are dozens of other stories, and two senate races not yet won in which Democrats lead.
In the month before election day, FOX News posted the biggest year-over-year ratings drop any of the three major cable news networks has suffered during a comparable pre-election month in the past decade. Although FOX News still led both, CNN’s primetime adults 25-54 audience was up 40% percent, and MS Now’s grew 30%.
Premiere Networks host Jesse Kelly told The Guardian: “Honestly, it was easy radio, easy podcasting, easy TV to just sit down and just powder Trump’s butt all day long. That’s what the audience wanted to hear. But like any other politician, same for all of them, you don’t stay hot forever. It’s not possible. No matter what, we’re nearing the end of the Trump era because his last term’s almost over and people are going to start looking around for the next guy.”
In that same report, TALKERS publisher Michael Harrison: “Anybody who is in radio and who plans to be in radio for a very long time has got to – or eventually learns – that the carpet is going to be pulled out from you eventually, with switching circumstances and public opinion.”
On Election Day afternoon, we got fresh 6+ numbers from big markets. Often public radio is beating noisier commercial news/talk stations.
Now what? Relevance to listeners’ day-to-day lives is imperative. Talk dollars-and-sense. Own your market’s weather image. Say “you” and “your” more than “I” and “me” – less monologue, more dialogue. Make the audience the show. Stations I work with are inviting voice texts, which don’t ask busy callers to wait on hold.
All-Christmas-music stations will do well.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
Amendment are challenged on every front, the journalists, organizations and individuals we honor today stand as powerful examples of courage, integrity and unwavering commitment to the free flow of information. Their work informs, supports and strengthens our communities, and it definitely protects the core principles that make a free press essential to democracy. We are proud to shine a spotlight on these champions of press freedom and to celebrate their vital contributions.” Honorees include recently retired WGN, Chicago news anchor Steve Bertrand; former “60 Minutes” executive producer Bill Owens; and FOX News pentagon reporter Jennifer Griffin. 
exclude or marginalize competitors like Newsmax. Further, Newsmax alleges that FOX News, “described in the complaint as a ‘must-have’ channel for distributors, leverages its market power to impose restrictions that harm consumers, stifle competition, and drive-up costs across the pay TV ecosystem.” Specifically, Newsmax alleges that “FOX conditions access to FOX News on 
agreements by distributors not to carry or to restrict competing right-leaning news channels. If distributors carry Newsmax, FOX forces them to also carry low-demand channels like FOX Business or FOX Sports 2 in their most widely viewed tiers, triggering potentially tens of millions in extra fees. These clauses penalize distributors for placing Newsmax in basic packages by requiring simultaneous promotion of FOX less popular channels.” Also, Newsmax alleges that FOX has pressured its guests to not appear on Newsmax, as well as has run online smear campaigns and hired private investigators targeting Newsmax executives to damage the Company’s credibility. Newsmax is asking the court to: 1) Declare FOX’s conduct unlawful under federal and state antitrust laws; 2) Award monetary damages as permitted by law; 3) Enjoin FOX from continuing exclusionary contracts and monopolistic practices; and 4) Order equitable relief to restore competition in right-leaning pay TV news.
In radio and podcasting, editing isn’t just technical – it shapes narratives and influences audiences. Whether trimming dead air, tightening a guest’s comment, or pulling a clip for social media, every cut leaves an impression.
sworn in. According to the report, Levin will join ex-NYPD detective and former “Don Imus” show contributor Bo Dietl, South Carolina Governor Henry McMaster, and Florida State Senator Joseph Gruters. President Trump posted to Truth Social: “Under Secretary of Homeland Security Kristi Noem’s leadership, HSAC will work hard on developing new Policies and Strategies that will help us secure our Border, deport Illegal Criminal Thugs, stop the flow of Fentanyl and other illegal drugs that are killing our Citizens, and MAKE AMERICA SAFE AGAIN.” 
Hewitt announced the news on Friday and made his first appearance on FOX News Channel on “Special Report With Bret Baier.” In this role, Hewitt will appear across all FOX News Media platforms. In addition to his radio work for Salem, Hewitt was also most recently a columnist with the Washington Post, a role he resigned from last November.
a 52% increase with viewers and 58% increase in the 25-54 demo compared to Hannity’s 2025 average and saw a 129% increase with viewers compared to the same day last year. The FOX News exclusive secured nearly 70% of the cable news audience at 9:00 pm ET and was the highest-rated episode of “Hannity” in 2025 aside from Inauguration Day. According to YouTube analytics and Emplifi, FOX News drove 20.5 million video views across YouTube, TikTok, X, Instagram and Facebook.
Since leaving his lofty media perch on the FOX News Channel in 2017, news/talk media commentator Bill O’ Reilly has been flourishing as an author, entrepreneur, and independent talk media personality. He continues to turn out chart topping best-seller books – his latest title: Confronting the Presidents (St. Martin’s Press 2024) – and his website 
Now that every single thing is a political argument, the angry social media conversation about Taylor Swift is unsurprising. And with the Super Bowl looming, the decibel level amps-up.
Research shows that readers to trade publications like articles with five bullet points. Here are my five bullet points for 2024. If these were to be deployed, you could be thriving by the end of the year. These actions would increase sales and audience share.
“Most registered voters avoid the news at least some of the time. Of those who disengage, over half avoid national politics coverage,” according to the “
programming includes Premiere Networks’ “The Clay Travis & Buck Sexton Show” and “The Jesse Kelly Show,” as well as programming from Westwood One. iHeartMedia SVP of programming Jason Carr says, “We’re excited to bring ‘The Patriot’ to Vero Beach with local talk and news from ‘The Brian Mudd Show’ and some of the biggest names in national talk radio. ‘The Patriot’ will super-serve the growing Vero Beach community, with the most up-to-date news, weather and sports updates, including sources like FOX News and the Florida News Network.”
says, “The new podcast expands on the topics that drive Markowicz’ most-popular columns, namely, the cultural and social issues that affect us all. From marriage and family, to career and relationships, Markowicz aims to find real answers to the deep questions that really matter, while taking listener questions and welcoming some of the biggest names in news, politics and entertainment for candid conversations.” Markowicz says, “I’m thrilled to join The Clay Travis & Buck Sexton Podcast Network on iHeartRadio. I’ve been approached, over the years, to do a podcast but it never felt like the right fit. Joining Clay and Buck is a dream. I’m such a big fan of both of these men and can’t wait to join the team.”
the street along with other protestors in front of the Midland Beach Migrant Shelter on Staten Island. According to a report by Greg Wehner at FOX News, Sliwa was protesting the at the former Midland Beach Senior Citizen Home. It was the second time in a week that Sliwa was arrested. On Wednesday of last week (8/16) he and others protested in front of the Creedmoor Hospital Grounds where a tent shelter for migrants has been built. 
Newsmax registered an impressive 88% percent jump in prime time, among all viewers, year over year. Nielsen also reported Newsmax witnessed 62% in total day and 56% in day-time ratings Monday through Friday.” Newsmax CEO Christopher Ruddy states, “It’s clear millions of Americans have made the switch to Newsmax, and they like what they see. They also like our powerhouse lineup starting with Greta Van Susteren every night at 6:00 pm Eastern.”
Dominion Voting Systems settlement but Carlson remains under contract to FOX (through the end of 2024) and is still being paid by FOX. This is a fairly standard non-compete situation found in most television and radio contracts. Carlson and his attorney, Harmeet Dhillon, argue that FOX is attempting to stifle Carlson’s First Amendment rights. This case appears to be headed to court. 
was a violation of the non-compete portion of his contract. Axios reports that Carlson’s lawyers say, “Any legal action by FOX would violate [Carlson’s] First Amendment rights.” The Axios piece goes on to say that Carlson is accusing FOX News of breach of contract for breaking their promise to not settle the Dominion Voting Systems lawsuit in a manner in which it would indicate wrongdoing on the part of Carlson. It’s been reported that firing Carlson was a part of FOX’s settlement agreement with Dominion.