LOOKING AHEAD to the Second Half of the Third Decade of the 21st Century
By Michael Harrison
TALKERS
Publisher
With the conclusion of 2025 at hand, we are entering the second half of the third decade of the 21st century. It will be a remarkably transitional period for the talk radio industry and its closely associated fields in talk media, as well as media-in-general.
Here’s what’s going to happen:
The age old “radio station” paradigm as a brick-and-mortar business/cultural/communications center will disappear. After more than a century, it will be financially and physically impractical to operate the process of “radio” as a federally licensed production company tethered to a broadcast tower that houses programming, sales, and a roster of creative practitioners under one roof on an employee-based payroll. Radio “stations” will be more of an esthetic meme than an actual physical place on a dial coming from a specific business space with desks and “departments.” Programming and sales – local, regional, and national – will be provided by “outside” sources. Most “talent” will operate as either independent contractors or employees (or “partners”) of these outside companies. Local-ness and/or national-ness will not depend upon actual location of sources but rather focus of content. The biggest challenge facing radio station owner/operators will be to transition their “media station” brands from being licensed entities to effectively competing in the “dark jungle” or “high seas” of unlicensed platforms… without going broke.
In the wider world of media:
AI is going to put “Hollywood” out of business. Oh, there will still be a nebulously geographic place in Southern California called “Hollywood” but it will no longer be mythically based on big studios, production companies, and star talent.
And lovers of freedom will come to recognize the communications arm of “Big Tech” as the greatest threat to liberty facing humanity since World War II.
More on the above in 2026.
Happy holidays!
Michael Harrison is the publisher of TALKERS. He can be contacted at michael@talkers.com.