Salem Media Group First Quarter Revenue Rises 5.5%. Reporting financial data for the first quarter of 2022, Salem Media Group says total revenue was $62.6 million, an increase of 5.5% over the same period in 2021. Operating income was $5 million, up
14.2% from the same period a year ago. Salem posted net income of $1.7 million in Q1 of this year compared to the net income of $0.3 million reported for the same quarter in 2021. Breaking down the company’s data by segment, net broadcast revenue increased 10% to $48.4 million from $44 million in 2021, while digital media revenue increased 7.1% to $10.3 million from $9.6 million, and publishing revenue decreased 31.8% to $3.9 million from $5.7 million. Looking ahead, Salem Media Group says that for the second quarter of 2022, it is projecting total revenue to increase between 6% and 8% from second quarter 2021 total revenue of $63.8 million.
The Vastness of Night. “The two most effective, engaging forms of advertising are in-theatre and overnight radio,” says Walter Sterling. “Surrounded by darkness without distractions, the audience choses to receive the advertising message in the comfort of a bed, perfectly adjusted car seat, or reclining throne. Overnight radio is 25% of the broadcast day. Twenty-five percent. A locally hosted all-night show in a major city is a gift to listeners and advertisers.” You say you can’t afford an all-night talk radio host? Read more of what Walter Sterling has to say here.
Tom Millikan Upped to Assistant Brand Manager for WXYT-FM, Detroit. Executive producer Tom Millikan is promoted to assistant brand manager at Audacy’s sports talk WXYT-FM, Detroit “97.1 The Ticket.” He will continue in his executive producer role for “The Morning Show with Stoney and Jansen.” Audacy Detroit SVP and market
manager Debbie Kenyon says, “Tom has done an outstanding job as an executive producer and has played a vital role in the success of the station. He is very deserving of this promotion and we look forward to even greater success with Tom in his new role.” Millikan comments, “Throughout my 20-plus years in radio, I’ve been blessed with countless memories of championships and pure joy. I’m living out a dream. I wanted to work in sports radio since the format exploded in the early 90s and I’ve been blessed by the tutelage of all of my co-workers and peers. I was born and raised in Detroit and Detroit sports are part of my DNA. Listeners might not agree with my opinions or show content all of the time, but I genuinely try to produce shows that Detroit sports fans want every single day.”
ABC Audio Promotes Liz Alesse to VP. Rising from the director and executive producer of podcast programming position to vice president of ABC Audio is Liz Alesse. In this role, Alesse will oversee the organization’s entire audio business,
including ABC News Radio, podcasts, and the entertainment content service. ABC News senior vice president of streaming and digital content Reena Mehta says, “She has been instrumental in growing and re-organizing our award-winning podcast team, developing successful content and monetization strategies, and partnering closely within the news division and across The Walt Disney Company to promote our work. Liz oversaw the successful launches of new podcasts, including, ‘Life Out Loud with LZ Granderson,’ ‘Close Up’ and ‘The Book Case with Kate and Charlie Gibson.’ She also spearheaded creating the ‘GMA’ Channel on Apple Podcasts, which holds the new ‘Good Morning America’ podcast and ABC Audio’s growing library of lifestyle, culture and entertainment on-demand audio content. Under her leadership, the team received Webby Awards, a Gracie Award, GLAAD Special Recognition honors and more.”
Edison Research Q1 Top 50 Podcasts Chart; Controversy Has Not Hurt Joe Rogan. The Edison Podcast Metrics chart of the top 50 podcasts in the U.S. for the first quarter of 2022 has been released and the controversy surrounding Spotify’s “The Joe Rogan Experience” in 2021 has not harmed listening; in fact, it appears to have helped it.
Edison Research director of research Gabriel Soto says, “Despite a turbulent and controversial ride for Joe Rogan at the beginning of the quarter, his show not only remains the most popular in the U.S., but it has increased in listenership – distancing itself from the number two spot.” This chart by Edison ranks the 50 biggest podcasts by audience size, based on Edison Podcast Metrics (formerly known as the Podcast Consumer Tracking Report). Edison says its list is “the only podcast measurement service that measures the relative audience size and demographics of all podcast networks in the U.S. and measures based on actual podcast listening, not downloads, and does not require an opt-in from podcast networks. Some of the other podcasts making the chart connected to radio-oriented companies include: #6 “Stuff You Should Know” (iHeartPodcasts), #9 “The Ben Shapiro Show” (The Daily Wire), #18 “The Dan Bongino Show” (Cumulus Podcast Network), #31 “The Dave Ramsey Show” (The Ramsey Network), and #39 “The Mark Levin Show” (Cumulus Podcast Network).
TALKERS News Notes. According to data from Nielsen, Newsmax’s live coverage of former President Donald Trump’s Pennsylvania rally pushed the network ahead of CNN
in audience viewership on Friday night (5/6). Newsmax says that it pulled 738,000 total viewers between 8:00 pm and 10:00 pm ET, with an evening prime-time average of 579,000 viewers. CNN peaked at 645,000 viewers during Anderson Cooper’s show, drawing an average audience of 545,000 on Friday night. Newsmax adds that for the past year, is has consistently held the position as the fourth-highest-rated cable news channel in the U.S. and a top-20 cable channel in daytime, according to Nielsen…..The Independent Broadcasters Association says it is delivering on its 
promise to provide an efficient way for members to share local talent in which all talent made available to members by members will be on a very affordable cash basis, eliminating the need for costly barter deals. IBA executive director Ron Stone comments, “One of the most costly expenditures for independent radio is paying for syndication, whether by cash, barter, or a combination thereof. Our goal is to provide our IBA members with an opportunity to choose cost-effective talent from other IBA members and eliminate the need to give local inventory to large networks that sell to the very clients we used to do business with nationally, and at far better prices than network pricing. This, I believe, is a huge opportunity to get back inventory used against us at extremely low prices.”
The Economy, Russia-Ukraine War, Mark Esper Book, Midterms/Trump & the GOP, Roe v Wade, Musk & Twitter, COVID-19, and Western Drought Among Top News/Talk Stories Yesterday (5/10). The state of the U.S. economy, the high cost of food and gasoline, and concerns about a recession; Russia’s invasion of Ukraine, rumors of Vladimir Putin’s poor health, and the U.S. House approves aid to Ukraine; former Defense Secretary Mark Esper’s book, A Sacred Oath, that paints former President Donald Trump in an unflattering light; the Trump-approved primary candidates for the November midterms and Trump’s influence over the GOP; the protests over the leaked draft of a Supreme Court decision to overturn Roe v Wade; the controversial attempt by Elon Musk to acquire Twitter; the rate of COVID-19 cases in the U.S., concerns about new variants, and the Chinese zero-COVID policy; and the drought affecting the U.S. West were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
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watching video podcasts. Sixty-two percent of weekly podcast listeners 13+ have enjoyed video podcasts passively, with the video content playing in the background while listening to the audio. Meanwhile, the data reveals a compelling point – 72% of weekly podcast listeners 13+ have enjoyed video podcasts actively, meaning they have watched video as they listen to the podcast. Edison says, “Podcasts with video elements also allow creators to repurpose content into short, engaging clips tailor-made for social media platforms – think YouTube shorts, TikTok, or reels on Instagram or Facebook. This strategy can work to enhance a show’s digital presence, while amplifying the reach and engagement of podcasts overall.”
Comedy is the top genre among weekly podcast listeners age 13+. Edison says 19 genres have been identified as having at least one percent reach among weekly podcast listeners aged 13 and older in Q1 2024. Edison defines a podcast’s genre using its primary genre in Apple Podcasts. Society & Culture (#2) moved ahead of News (#3) while True Crime followed at #4 and Sports came in at #5. 
#6, Cumulus Podcast Network’s “The Dan Bongino Show” at #19, and The Ramsey Network’s “The Ramsey Show” at #22. This latest ranker shows the Top 50 Podcasts based on weekly audience reach and reflects two significant updates to the service. Edison says the sample has been expanded to include weekly podcast listeners age 13-17. This measurement allows podcast producers and networks to understand the teen segment of the Gen Z podcast listeners. The Q4 ranker includes increased sample size implemented last year, which allows for more recency in reporting and robust cuts of data. The latest ranker includes measurement from the previous two quarters with a total sample size of 10,597 weekly podcast listeners age 13+.
podcasting, downloaded audio, smart speakers and other sources of audio content… Edison Podcast Metrics measures persons-based listening estimates using frequently updated surveys to provide a complete view of the rapidly growing podcast audience.” Jon Kaiser is head of Nielsen’s agency and advertiser-direct businesses and he says, “The media landscape is evolving quickly and agencies have a vital need to understand how all the media puzzle pieces fit together. Edison’s insights are best-in-class and Nielsen is excited to work together with them to provide media planners and buyers with deep insights into the total audio landscape and the rapidly growing podcasting audience.”
